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Our newest Sponsor: Vilhelm International Academy/Price surge hits PKK’s fishing sector/3 road deaths during Songkran in PKK/Railway station elevators back in service/Wan Lai Hua Hin/Deadly ‘Soil Fever’ Outbreak/SSO to raise dental benefit/Majority Backs Tougher Road Penalties/Bangkok swelters/Self-service fuel pilot
- THE IRAN WAR: Thai Tourism Braces for Turbulence/Hormuz shutdown jolts markets/US seizes Iranian cargo ship/Iran says final deal still far off/Iran not planning to attend talks/Fresh food prices surge/Jet fuel shock/2 million barrels of crude will arrive/Turmoil may slow world growth
- ECONOMY: Thailand Seeks to Reform Foreign Business Act/Thais face cash strain/Stagflation haunts Thailand
- TOURISM: Global Tourism Levies/Asia’s regional wellness tourism hub/Pattaya Beach struggles with trash problem/Pattaya City pushes Koh Lan overhaul
- THAILAND EXPERIENCE: The quiet equation of wealth/Thailand’s flag over the years/Looking for a quieter escape to Thailand?
- CLIMATE THAILAND: Thailand as hot as the Sahara/Chiang Mai dhaze choking daily life/Failing its forests/Sugar industry’s net-zero transition/Overfishing in Southeast Asia/Motor Show signals EV era
- FOREIGNERS BEHAVING BADLY/HUA HIN TRANSPORT and LINKS
Please welcome our newest Sponsor:

Vilhelm Academy: Western qualifications for Hua Hin-based students
Vilhelm International Academy launched in March 2026 and has is campus at “The Hub” in Hin Lek Fai, less than 10 minutes from the center of town. They provide mentor-led academic supervision for students studying through accredited online school programs, whether independently enrolled or through integrated programs offered at Vilhelm. This means that students follow a fixed timetable, complete coursework under supervision, and receive ongoing progress monitoring. They can do this whist studying for their GCSE’s, A-Levels, NCAA approved US courses, or any other online school they choose to use.
Unlike more traditional options, at the academy children can learn at their own pace, not being forced forward before they are ready and also not being held back by the rest of the class. When they are ready to move on they do so. By coming to the academy each day, they are able to complement their studies with activities that develop leadership skills, community service (such as the recent helmet initiative), complemented by daily sports and physical activity to support a healthy, balanced lifestyle.
You can visit the website for more details, or you can book an appointment to meet with the academy co-ordinator to discuss what you are looking for and explain what they can offer. There is a completely free five-day trial period that can be taken advantage of by anyone interested in seeing if the academy is the right fit for them.
Website; Email: info@vilhelminternationalacademy.com; Phone: +66 065 991 5500; Facebook; Map location.
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Diesel and fishing fuel price surge hits PKK’s fishing sector
Rising fuel prices, especially diesel and subsidized “green oil” used by fishing boats, are creating growing pressure on local economies in the provinces of Ratchaburi, Samut Songkhram, Phetchaburi, and Prachuap Khiri Khan. The impact is being felt not only by motorists but also by fishermen, farmers, transport operators, and households already struggling with rising living costs.
Fishing communities in Samut Songkhram, Phetchaburi, and Prachuap Khiri Khan are among the hardest hit, with fuel accounting for around 60%–70% of operating costs for fishing boats. Continued …
3 road deaths during Songkran in PKK
Road accidents in Prachuap Khiri Khan during the Songkran festival resulted in 36 incidents, 33 injuries, and three deaths over the seven-day monitoring period from April 10-16, according to provincial authorities.
The figures were confirmed during a closing meeting of the Songkran Road Accident Prevention and Reduction Operations Center, held on April 17 at Prachuap Khiri Khan Provincial Hall. Continued …
Hua Hin railway station elevators back in service
The elevators and escalators at Hua Hin railway station are back in service after passenger complaints highlighted disruption and inconvenience when the equipment was out of order. The State Railway of Thailand (SRT) confirmed that both systems have been fully repaired and operational since Thursday following a period in which one elevator and one escalator were found to be faulty.
The issue came to wider attention after reports circulated on social media showing that elevators and escalators at Hua Hin railway station were not functioning, causing difficulties for passengers, particularly those with mobility needs or heavy luggage. Continued …
Wan Lai Hua Hin draws large crowds
The first Wan Lai Hua Hin festival drew large crowds yesterday, with thousands of residents and tourists taking part in extended Songkran celebrations across the town center.
Held for the first time in Hua Hin, the Wan Lai Hua Hin event saw busy scenes along Soi Bintabaht, the five-way intersection, and Selakam Road, where people gathered from the afternoon onward to continue water festivities beyond the traditional Songkran period. Continued …
Government Warns of Deadly ‘Soil Fever’ Outbreak as Fatalities Rise
Health authorities in Thailand have issued an urgent warning following a significant spike in cases of Melioidosis, colloquially known as “Soil Fever.” With 23 fatalities recorded since the start of the year, the government is urging the public — particularly those in agricultural sectors — to remain vigilant against the bacterial infection.
On Saturday, the Ministry of Public Health announced it is closely monitoring the situation. Between Jan. 1 and April 16, the country recorded 732 cumulative cases. Continued …
SSO to raise dental benefit limits May 1
The Social Security Office (SSO) will raise dental benefit limits for its members from May 1, expanding access and reducing out-of-pocket healthcare costs.
Labor Minister Julapun Amornvivat said the SSO had been told to improve dental benefits for insured persons under Sections 33 (private-sector employees) and 39 (voluntary insured persons). The revisions include an increase in denture coverage to 1,500-6,000 baht, with repair costs set at 900 baht per visit. Continued …
Thai Majority Backs Tougher Road Penalties, Except Speeding
Most people in Thailand support stricter penalties for key traffic offenses, but a majority oppose the current fine for speeding, according to a survey by the National Institute of Development Administration (NIDA). The findings reflect public backing for tougher enforcement measures introduced from April 1, aimed at improving road safety.
Nida polled 1,310 respondents nationwide by telephone on April 7 and 8, asking for views on newly enforced penalties. The survey followed the implementation of harsher punishments for multiple traffic violations, including reckless driving, drink-driving, and failing to comply with basic road safety laws. Continued …
Bangkok swelters in ‘danger’ zone for 19 straight days
Bangkok has sweltered through 19 straight days of dangerous heat index levels, with extreme heat and humidity pushing conditions into a high-risk zone for public health.
The Bangkok Metropolitan Administration (BMA) said the heat index has stayed in the “danger” range of 42–51.9°C since April 1. The heat index reflects how hot it actually feels, factoring in humidity. Continued …
OR launches self-service fuel pilot
PTT Oil and Retail Business (OR), the oil trading arm of PTT Group, is conducting a market test of its self-service fuel system as part of preparations for potential labor shortages and rising minimum wages. The self-service option, officially launched in early April, allows drivers to refuel without attendants and offers an immediate discount of 0.40 baht per liter.
OR Chief Executive ML Peekthong Thongyai said the initiative is designed to reduce waiting times during peak hours and reflects consumer demand for speed and value. Continued …

Thai Tourism Braces for Turbulence Amid Middle East Crisis
The fragile recovery of Thailand’s tourism sector has been hit by a fresh wave of geopolitical uncertainty. The escalating conflict in the Middle East has moved beyond a regional concern, manifesting as a direct threat to Thailand’s macroeconomic targets for 2026.
As advanced bookings for the second quarter stagnate, industry leaders are warning of a “perfect storm” that combines rising operational costs with a paralysis in traveler sentiment. The conflict has introduced a “wait and see” climate among international travelers, with the impact distributed unevenly but severely across the kingdom. Continued …
Oil jumps as Hormuz shutdown jolts markets again
Oil prices surged back today after a brief market reprieve collapsed, with traders rattled by the renewed closure of the Strait of Hormuz following fresh accusations of ceasefire violations by both the United States and Iran.
The rebound came after a brutal sell-off on Friday, when crude prices tumbled more than 9% on hopes that shipping through the strategic waterway might resume. Those hopes faded quickly over the weekend after both sides accused each other of attacking vessels despite the ceasefire, pushing the market back into risk mode. Continued …
Ceasefire trembles as US fires and seizes Iranian cargo ship
A shaky ceasefire between the United States and Iran came under fresh pressure yesterday after Washington said it had seized an Iranian cargo ship attempting to breach a US-led maritime blockade, prompting an immediate warning of retaliation from Tehran.
The latest flashpoint has added to doubts over whether the two-day ceasefire can survive even until its scheduled expiration tomorrow, while also casting a shadow over already fragile diplomatic efforts to prevent a wider regional escalation. Continued …
Iran says final deal with US still far off
The strategic Strait of Hormuz remained closed yesterday amid a stand-off between Iran and the United States, with Iran’s parliament speaker signaling a final peace deal remained “far” off despite some progress in negotiations.
As mediation efforts continued following high-level talks in Pakistan that failed to reach a deal, Iran said it will not allow the crucial maritime trade chokepoint to re-open until the United States ends a blockade of Iranian ports. Continued …
Iran not planning to attend talks with US in Pakistan
Iran is not currently planning to attend talks with the United States, Iranian state media said, after President Donald Trump ordered US negotiators to travel to Pakistan today, just days before a ceasefire in the Middle East expires.
The ongoing US blockade of Iranian ports has been a significant sticking point, an issue further complicated by an American destroyer yesterday firing on and seizing an Iranian ship that tried to evade it. Tehran warned it would retaliate. Continued …
Fresh food prices surge as cost pressures spread wider
Rising global energy costs are beginning to ripple through Thailand’s economy, pushing up prices across fresh food markets and raising concerns that broader household goods could follow.
Data monitoring by the Commerce Ministry shows a clear upward trend in both agricultural and consumer goods, with fresh protein products leading the increase, as producers face higher input costs linked to energy price volatility driven by tensions in the Middle East. Continued …
Jet fuel shock forces airlines to cut flights
Escalating oil prices are beginning to hit the aviation sector hard, with airlines cutting flights and reviewing weaker routes as soaring jet fuel costs erode profitability and deepen concerns over fuel supply.
Dutch carrier KLM has become the latest airline to scale back operations, saying it would reduce 80 inbound flights at Amsterdam Schiphol Airport over the coming months. The move places KLM alongside other major carriers, including United Airlines, Deutsche Lufthansa, and Cathay Pacific Airways, all of which have begun trimming broader travel plans in an effort to limit damage. Continued …
PTT announces 2 million barrels of crude will arrive tomorrow from the Middle East
National oil and gas conglomerate PTT reports that an oil supertanker, carrying two million barrels of crude from the Middle East, has safely passed through the Strait of Hormuz and is due to arrive in Thailand tomorrow.
The company said that the very large crude carrier (VLCC), had been stranded at the Sharjah Ports in the United Arab Emirates (UAE) since March 7. It was able to continue its journey on April 10, during the ceasefire agreement between the United States, Israel, and Iran, adding that the supertanker is about one month behind its earlier scheduled arrival in Thailand. Continued …
IMF meetings warn geopolitical turmoil may slow world growth
The spring meetings of the International Monetary Fund (IMF) and the World Bank Group (WBG) in Washington, D.C., reflected deep concern among global economic leaders over the fragility of an economic system facing increasingly frequent geopolitical shocks, at a time when the ability to cushion the impact remains limited and reliance on the United States to resolve crises is no longer as certain as it once was.
The tone of the discussions swung between anxiety over a weakening global outlook, driven by energy and supply-chain disruption, and brief optimism after signs emerged that the Strait of Hormuz might reopen, allowing shipments of oil, gas, and other commodities to resume. Continued …

Thailand Seeks to Reform Foreign Business Act to Curb Proxies
The Ministry of Commerce has announced a review and major overhaul of the Foreign Business Act (FBA) B.E. 2542 (1999) to combat the use of proxy or nominee structures by foreign investors. The reform will aim to close loopholes that allow foreign entities to bypass ownership restrictions in protected sectors, with stricter enforcement and significantly harsher penalties expected.
Authorities say the proposed changes will improve transparency and ensure compliance with existing regulations. The review, launched by the Department of Business Development (DBD), marks the most significant revision of the law in more than 20 years. Continued …
Thais face cash strain amid high debt
Thai households are facing mounting financial strain as elevated debt levels collide with rising living costs and external economic shocks, raising concerns over repayment capacity and the broader stability of the banking sector, according to Rena Kwok, senior credit analyst at Bloomberg Intelligence.
Kwok said Thailand’s economic recovery remains uneven, leaving households vulnerable to fresh inflationary pressures. “Thailand’s economy is still relatively weak, while household debt remains high. As living costs rise and income recovery stays slow, these pressures are eroding borrowers’ ability to service their loans,” she said. Continued …
Specter of stagflation haunts Thailand
Thailand’s economy is increasingly seen as fragile now that the Songkran holiday has come to an end, as price freezes on energy and other products are discontinued.
Businesses have warned that they may need to raise prices to reflect higher costs, while household disposable income has remained flat or declined amid the impact of the Middle East war. The new government has said it will seek to prevent stagflation, while acknowledging potential risks. Continued …

Global Tourism Levies: How Does Thailand’s Travel Fee Compare?
In an era of overtourism and environmental fragility, the “tourism tax” has transitioned from a niche policy to a global standard. Currently, more than 40 cities and nations have implemented some form of visitor levy.
While the nomenclature varies — ranging from “sustainable development fees” to “sayonara taxes” — the core objective remains consistent: offsetting the ecological and infrastructural footprint of international travel. Continued …
Thailand pushes to become Asia’s regional wellness tourism hub
Thapanee Kiatphaibool, governor of the Tourism Authority of Thailand (TAT), said Thailand stands out as one of the destinations with especially strong readiness, thanks to its distinctive appeal, which combines cultural wellness identity, such as Thai massage and herbal wisdom, natural diversity that creates different experiences in each region, and service standards recognized internationally.
All of these are important draws for wellness travelers from around the world, she says,while also giving Thailand the potential to move toward becoming a wellness hub for Asia in the future. Most recently, TAT conducted the research study “Wellness Tourism and Opportunities for Thailand” as another important tool to help operators identify “the right target groups” and build on business opportunities more precisely, while jointly driving Thailand toward becoming a sustainable wellness destination. Continued …
Pattaya Beach struggles with growing trash problem as tourists leave litter behind despite nearby bins
Large amounts of rubbish left behind on Pattaya Beach have sparked frustration among residents and officials, with many questioning why some visitors can carry food and drinks onto the beach but not take a few extra steps to throw their waste away properly.
Cleanup crews recently collected piles of litter from the beach, including food containers, plastic bottles, drink cups, and other packaging discarded across the sand despite rubbish bins being placed nearby. Continued …
Pattaya City pushes Koh Lan overhaul
Pattaya City is advancing infrastructure and environmental projects on Koh Lan, aiming to transform the island into a sustainable tourism spot. Pattaya Mayor Poramet Ngampichet has inspected progress on the Koh Lan Na Baan pier redevelopment, a 241.55-million-baht project funded by the Marine Department to replace an aging structure.
Although the project is not directly under Pattaya City’s responsibility, he said local officials are involved. Construction began on March 6 last year and is scheduled to wrap up on Aug. 22, 2027. Continued …

Thailand is the quiet equation of wealth in a noisy world
There is a certain tension in the air, one that doesn’t announce itself with headlines, but quietly seeps into the daily arithmetic of life. Across continents, governments are beginning to question a long-held assumption: Was GDP ever the right measure of prosperity?
For decades, rising GDP was treated as a proxy for success. Higher income per capita meant progress. Growth meant improvement. But today, a different reality is emerging, one that feels far more personal than any macroeconomic indicator. Because while incomes have risen in many parts of the world, so too has the cost of simply existing. Continued …

Looking for a quieter escape to Thailand? Try this hidden gem
I did not doubt in my mind that Thailand was going to be stunning before I arrived for my March scuba diving trip. But nothing prepared me for seeing its southern province, Krabi, in real life – both above and below the water’s surface.
Standing on the bow of the dive boat in Hat Noppharat Thara-Mu Ko Phi Phi National Park, I already felt mesmerized by the dramatic limestone rock formations rising from the water. Then, I strapped on my scuba diving gear, descended into the ocean, and experienced another side of Thailand. Continued …

Thailand could become as hot as the Sahara by 2070, research shows
Thailand could face extreme heat conditions comparable to those seen today in the Sahara by 2070, according to a growing body of climate research that suggests global warming is steadily pushing parts of the world beyond the temperature range in which human societies have historically flourished.
The warning was highlighted by director of the Climate Connectors program Tara Buakamsri in discussing Owen Mulhern’s article “Too-Hot-to-Live-In” and the influential 2020 study “Future Of The Human Climate Niche” by Xu and colleagues. Continued …
Locals in Chiang Mai describe unprecedented haze choking daily life
After hours spent in the thick pollution-choking parts of northern Thailand, Pon Doikam gets home and blows her burning nose to find blood clots spattered across the tissue.
“It’s suffocating,” the 36-year-old coconut seller said in Chiang Mai, a tourist destination among the areas affected by dangerous pollution levels this month. “It feels like you’re constantly trapped in the smoke.” Continued …
Thailand is failing its forests
I would be the first to admit that I have been quite single-minded on matters of perceived domestic corruption and mismanagement throughout just over a month of writing here at the Bangkok Post.
Being neither a political scholar nor an economic analyst, however, in considering topics on which I could provide any input of value from week to week, I have found it difficult to stray from issues like the most recent stories of forest destruction and the involvement of citizens and state officials alike. Continued …
KSL leads sugar industry’s net-zero transition
The sugar industry has long been a cornerstone of Thailand’s economy, but its production process is increasingly under scrutiny for its environmental impact. As the country seeks to balance economic growth with sustainability, the sector faces mounting pressure to reduce pollution and align with global climate goals.
Thailand ranks as the world’s third-largest sugar exporter, trailing only Brazil and India. Each year, the country earns between 100-200 billion baht from exports to major markets, including China, South Korea, and Indonesia. Continued …
How overfishing in Southeast Asia is an ecological and human crisis
The seas of Southeast Asia — home to some of the richest in biodiversity in the world — have long been in decline. Since the 1950s, the Center for Strategic and International Studies estimates that 70%-95% of fish stocks have been depleted and are at risk of collapse, perpetuated by the rise of industrial-scale fishing, much of which is illegal.
Legal overfishing is another factor, and both are propped up by weak regulations, insufficient monitoring, and insatiable demand. Approximately half of the world’s global marine fish catch comes from the seas of Southeast Asia, according to the UN, and it comes at a calamitous cost. Continued …
Motor Show 2026 signals Thailand’s shift into EV era
The 47th Bangkok International Motor Show was more than a rebound in showroom traffic. According to SCB EIC, it marked a clearer turning point for Thailand’s car market, with electric vehicles (EVs) emerging as the main force reshaping demand, competition, and consumer choice. The event closed with a record 132,951 car bookings, the highest in its history.
SCB EIC said higher oil prices linked to Middle East tensions helped sharpen the cost advantage of EVs. It said the running cost of internal combustion vehicles had risen to about 2.2 baht per kilometer, compared with roughly 0.5 baht per kilometer for EV charging. Chinese brands captured 65% of bookings, reflecting how strongly the market has swung toward new EV offerings. Continued …

US Customs Seizes 100 Thai Pork Sandwiches at Airport
US Customs and Border Protection (CBP) officers have seized more than 100 Thai pork sandwiches from a traveler’s luggage at an airport in Washington, DC, on Saturday. The items were detected by a K9 unit and immediately confiscated and destroyed. Authorities used the case to reiterate strict rules on importing meat products into the United States. Continued …
- Nigerian Drug Ringleader Arrested in Bangkok Cocaine Bust – Continued …
- Indian Woman Arrested for Wildlife Smuggling at Suvarnabhumi – Continued …
- Chinese Suspect Arrested on Fraud Warrant at Chiang Saen Checkpoint – Continued …
- South Korean Gang Arrested Over Online Gambling in Bangkok – Continued …
- Chinese Call Center Gang Arrested in Bangkok Fraud Case – Continued …
- Police Arrest 19 Chinese for Gambling Website in Bangkok – Continued …
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Hua Hin Links and Transport
Calendar of events/Airport schedule/Bangkok airport bus schedule/Hua Hin-Pattaya bus schedule/Air pollution index map/90-day online report/driver’s license/Market Village and Bluport cinemas/Emergency numbers





Hua Hin Songkran schedule
Hua Hin City Municipality has begun discussions on new public transport routes as part of efforts to improve mobility and meet rising demand in the growing coastal city. Hua Hin has seen steady growth in recent years, driven by tourism, economic activity, and urban expansion. This has led to increased demand for more efficient and accessible public transport routes to support both residents and visitors.
Soero rolls back the years at Black Mountain Championship
Thailand Energy Minister Akanat Promphan announced plans to maintain electricity prices at 3.88 baht/unit from May through August, countering the Energy Regulatory Commission’s (ERC) suggestion to increase it to 3.95 baht/unit. This decision leverages a surplus of about 9 billion baht and a claw-back mechanism designed to stabilize prices amid rising fuel costs.
Diesel prices in Thailand will rise again today after the Oil Fuel Fund committee reduced subsidies for a second consecutive day, pushing retail costs higher and triggering increases in public transport fares.
Thailand’s major retailers OR (PTT Oil and Retail Business) and Bangchak Corp. (BCP) raised petrol and gasohol (95/91, E85, E20) prices by 0.70 baht per liter today, while diesel rose 3.50 baht per liter and premium diesel rose 4 baht per liter.
Transport Company has announced its readiness to handle a 10% rise in passenger numbers during Thailand’s Songkran holiday from April 9-19. Despite rising fuel costs, the company will maintain current bus fares to ease travel for passengers.
Police have arrested a husband and wife accused of operating a child begging network that allegedly exploited minors for up to nine years, forcing them to wear school uniforms, meet daily cash targets or risk abuse.

Thanavath Phonvichai, chairman of the advisory board of the Center for Economic and Business Forecasting and president of the University of the Thai Chamber of Commerce (UTCC), said Thailand’s economy is now being affected by the war between the US and Iran through higher oil prices.
Surapol Suksupaet, an 82-year-old rice farmer in Pathum Thani province, warns that rising fuel costs and stagnant rice prices are pushing smallholders to the brink.
Thailand’s fishing industry has warned that soaring oil prices could force 70% of fishing boats to stop operating after Songkran, threatening domestic seafood supplies and affecting around 50,000 workers.
Thailand’s retail sector is sending a clear signal that consumer spending power is under extreme strain, with shoppers increasingly thinking before they spend, and prioritizing value over brand loyalty, marking the end of broad-based growth across the board.
Passengers using Don Mueang International Airport in Bangkok during the Songkran holiday are advised to arrive at least two to three hours before their scheduled departures, with the peak travel day expected to be April 11.
Phuket ferry and speedboat fares for routes to Koh Phi Phi, along with boat tour prices, are set to increase from April 5 after operators received approval to raise charges in response to higher fuel costs.
Women driving Thailand’s travel economy
“Promoting a low-carbon society by announcing that Thailand will achieve the goal of net-zero greenhouse gas emissions by 2050 (2050) to cope with international trade and climate change by promoting and supporting the use of clean energy such as solar energy in communities and government agencies, the use of electric vehicles and public transportation, as well as increasing energy efficiency, especially in the industrial sector.” (The prime minister delivers the Cabinet’s policy statement (Sept. 29, 2025 at the National Assembly)
The Kasikorn Research Center estimates that Thailand’s solar industry is facing mounting cost pressure after China scrapped value-added tax (VAT) export rebates for photovoltaic (PV) products, including solar panels, from April 1.
Hua Hin 4th for Chinese tourists/PROUD posts record revenue/Centara Hua Hin owner sets growth target/Red Cross urges urgent blood donations/Repair of Bangkok sinkhole/Coconut Crisis: Prices Crash

Centara Hua Hin owner sets robust growth target

Danucha Pichayanan, secretary-general of the National Economic and Social Development Council (NESDC), delivered a keynote address titled “Thailand’s Sustainomy Context: Capturing New Growth and Mitigating Unprecedented Risks” at the Future Ready 2026 event yesterday. 
A working group of the European Association for Business and Commerce (EABC) has expressed strong interest in supporting Thailand’s expanding logistics and rail sectors, citing the country’s 2,400-kilometer double-track railway network as a key driver of lower regional transport costs and stronger supply-chain efficiency.
Despite early signs of a rebound in Chinese arrivals during the first two months, the Tourism Authority of Thailand (TAT) is downplaying expectations for a strong recovery, preferring to wait until May to assess whether demand has stabilized.
The MotoGP 2026 season has officially kicked off with the PT Grand Prix of Thailand at Chang International Circ uit in Buriram through March 1. Fans gathered to witness the season’s first race featuring the world’s top riders.

Explore Thailand’s 9 UNESCO Creative Cities
A Thai holiday used to be easy to stereotype: a family trip at Songkran, a beach weekend when the heat bites, a once-a-year splurge overseas. But AirAsia MOVE’s latest behavioral data suggests Thailand’s travelers are now split into three distinct camps — each with its own rhythm, priorities, and idea of what counts as “worth it”.

Pakistan and Afghanistan exchanged cross-border attacks overnight in a dramatic escalation of tensions that led Pakistan’s defense minister to say yesterday that the two countries are in a state of “open war.” 

Royal Hua Hin Golf Course hosts first Thai LPGA event of year
The Election Commission (EC) has announced the final voter turnout for the 2026 general election, with 37.8 million voters (71.4%) participating on Feb.8.
The Bangkok Metropolitan Administration (BMA) has started upgrading traffic signals at various intersections, incorporating an adaptive system using CCTV and AI technology to adjust in real time. This initiative aims to transition from fixed-timing to automated adaptive control, improving convenience and reducing time on the roads.
Rising memory component costs have pushed up launch prices for Samsung’s latest flagship lineup, with several models in the new Galaxy S26 series debuting up to 20% higher than their Galaxy S25 predecessors in Thailand.
The operator of the BTS Skytrain has called on passengers to refrain from flicking or tossing their hair while traveling during peak hours, warning that loose locks could accidentally strike fellow commuters in the face, shoulders, eyes, or mouth.
This year continues to be a period of high uncertainty for Thai businesses, driven by geopolitical tensions, global economic policies, interest rate directions, and the transition to new technologies. Meanwhile, domestic factors such as a strong Thai baht, high household debt, weak demand, and a fragile economic structure are further intensifying the pressure on the business sector.
Siam Commercial Bank (SCB) expects the baht to gradually weaken against the US dollar, reaching 33 baht per dollar in the fourth quarter of this year, driven by a combination of domestic and external factors.
Factory activity in Thailand picked up in January, driven by heightened political activity during the election campaign and strong demand in the automotive sector, according to the Office of Industrial Economics (OIE).
Suphajee Suthumpun, minister of Commerce, has revealed that the Thai government and the government of the People’s Republic of China have reached a government-to-government rice-trading agreement for a volume of 40,000 tons.
US trading partners, including China and the EU, are responding to Trump’s recent tariff setbacks and warnings of potential new tariffs. They are likely adopting cautious or defensive strategies in light of these developments, reflecting concerns over economic stability and trade relations. The situation underscores ongoing tensions between the US and its trade partners over tariffs and trade policies.
Over the past few weeks, local news headlines have been dominated by complaints from some foreign tourists claiming that Thailand is becoming too expensive, while some Thais are being perceived as unfriendly — or even rude — to visitors.
Dual-pricing, where foreigners pay more to enter certain places than local visitors, is common at major destinations in Thailand. When the double standard system blurs into confusion and exploitation, it could damage the country’s tourism.
Thailand’s wellness market expanded from $38.8 billion in 2023 to $42.7 billion in 2024. According to the latest Global Wellness Economy: Country Ranking Report by GWI, Thailand ranked #7 among the world’s top 25 wellness markets for growth between 2023 and 2024, achieving an impressive 10.1% increase.
Thailand is every wanderer’s dream: temples rising into brilliant blue skies, tuk-tuks zipping past street carts sizzling with spice, and tropical beaches that seem to glow at sunset. But because the kingdom stretches from misty northern hills to two distinct coastal systems, deciding when to go is almost as important as where you go.
A Short-Stay Guide to Koh Tao — Thailand’s Tiny Gulf Escape
Technology giants, including Microsoft, Amazon, Alphabet, and Meta, have in recent months announced plans to spend over US$600 billion on AI in 2026 alone. The investment wave has already fueled unease among some investors about the profitability of this strategy. They have reason to be worried, as the ambitious US AI expansion plans are likely to be hobbled by severe power-infrastructure bottlenecks, including turbine shortages, slow grid expansion, and regulatory red tape. 
Thailand recorded 839 fire hotspots Saturday, according to satellite data from the Geo-Informatics and Space Technology Development Agency (GISTDA), with more than half detected in forest areas. The figures, gathered by the Suomi NPP satellite using the VIIRS system, underline continued concerns over haze and PM2.5 pollution.
The Faculty of Medicine Siriraj Hospital at Mahidol University has developed an artificial intelligence (AI) program to interpret lung and chest X-rays with accuracy above 95%, comparable to specialist radiologists. The system has already been used in more than 500,000 real patient cases. It can deliver results in under 10 seconds per case, significantly speeding up diagnosis.
Thailand is Rapidly Evolving into a Pet-Friendly Nation
The Thai Chamber of Commerce has urged the government to accelerate trade negotiations with the United States after President Donald Trump announced an increase in the global import duty from 10% to 15%.
Senior U.S. officials have confirmed that President Donald Trump’s defeat at the U.S. Supreme Court over import tariffs will not cause trade agreements negotiated with U.S. allies to collapse. The officials were defending the administration’s aggressive trade policy.
The State Railway of Thailand (SRT) board has approved a 579,135-million-baht investment framework for fiscal year 2027, advancing three major rail projects, including double-track lines, Red Line extensions, and the Thai–Chinese high-speed railway Phase 2.

A new social media trend has gone viral as foreign tourists conclude their visits to Thailand by posting “Thank you Thailand” videos, drawing widespread attention online. The clips show visitors bowing in gratitude and sharing detailed accounts of their trips.
AllClear, a UK insurance company, has revealed research showing that taxi scams can occur anywhere and at any time, particularly when visitors appear unfamiliar with local fares. Since Decembe, the travel insurer has analyzed more than 450 Reddit posts and over 30,000 comments discussing taxi scams to identify the countries attracting the most complaints.
Pattaya’s beachfront has returned to a lively, international atmosphere as Thailand’s peak tourism season gathers pace, with large numbers of foreign visitors flocking to the city each day. A recent on-site survey by reporters found beaches and public spaces busy with overseas tourists, underscoring renewed momentum in Thailand’s tourism recovery — particularly in major destinations favored by international travelers.
Phuket has secured three major international MICE (meetings, incentives, conferences, and exhibitions) events in 2026, reinforcing its status as a world-class meetings destination and advancing global agendas on sustainability, wellness, and diversity.
Soon enough, it appears the comfort of Thailand will be as marked up as any other run-of-the-mill overseas getaway. Price gouging and skyrocketing hotel rates are, of course, obvious reasons why tourists may be reconsidering spending the Thai baht. But the shift seems intentional.
The world’s most liveable countries tend to share a similar mix of strengths: impressive architecture, thoughtful urban planning, and cultures shaped by artistic expression. Creating a “liveable” destination is not necessarily tied directly to GDP or military power; instead, a sustained focus on design can play a meaningful role in improving quality of life.

The partial closure of Rama 2 road for four months 24 hours a day from Feb. 15 to June 15 to install beams for a new expressway is expected to have widespread impact on the traffic flow.
The Ministry of Finance is preparing a proposal for the new government to restructure the excise tax system, aiming for a 7.6% increase in revenue for fiscal year 2026, reaching 578 billion baht.
Thailand approved B33.779 billion in foreign investment from 113 investors in January, marking a 46% increase in total investment value and a 10% rise in permitted investors.
So many Chinese tourists are heading to Thailand for Lunar New Year holidays that many tour packages offered by travel agencies are completely sold out, according to Chinese media.


Prime Minister Mark Carney yesterday launched a multi-billion dollar plan to strengthen the Canadian military and rely less on the United States. Carney’s announcement of Canada’s first defense industrial strategy built on themes he has emphasized throughout his 11-month tenure as President Donald Trump rips through traditional US alliances.
Google has unveiled a new feature allowing users to request the removal of non-consensual explicit images and sensitive personal information from search results more easily, as part of its latest privacy and safety push. 


Berlayar Estate, a boutique property developer specializing in refined, lifestyle-driven living, has announced the official launch of its newest premium villa collection under the theme “The Journey to Serenity.” This latest portfolio introduces a curated selection of private residential projects in Hua Hin and Pranburi.
Public Health Minister Pattana Promphat said after chairing a meeting of the Alcoholic Beverage Control Committee that the meeting had considered an agenda on relaxing controls on alcohol sales hours in the Eastern Aviation City Promotion Zone yesterday at the Ministry of Public Health.
High-street coffee chains across Thailand are set to undergo a radical transformation next week as the Department of Health launches a new nationwide standard for freshly brewed drinks. Beginning Feb. 11, any customer ordering a “normal sweetness” beverage will automatically receive a drink containing only 50% of the original sugar recipe.
Thailand is well-known for its wats (Buddhist temples), breathtaking beaches and islands, and vibrant night bazaars. Yet, one feature often overlooked is our convenience stores. Although not one of our cultural monuments, with more than 14,000 outlets nationwide as of 2024 – among the highest densities per capita globally – these stores have become iconic landmarks in their own right.
Park rangers are trying to keep wild elephants away from communities and tourist attractions during the dry season. The measures cover a bull elephant that has killed three people, including a camper, in this Nakhon Ratchasima province.
Krungthai researchers are warning that Thailand’s economy in 2026 could record its weakest growth outlook in three decades, as the country remains stuck in a low-growth trap with no new engines of expansion. They also caution that SMEs could remain mired in difficulties, with shrinking profits and mounting debt, risking a broad-based “downgrade” across the sector unless business structures are reshaped quickly.
Fresh research from MoneyTransfers.com has unveiled the planet’s most jam-packed tourist hotspots. The team’s findings reveal that Phuket in Thailand stands as the globe’s most congested tourist magnet. This Thai paradise boasts a staggering 118 tourists for every local inhabitant.
The Tourism Council of Thailand (TCT) has released its “Tourism Business Confidence Index in Thailand, Q4 2025”, based on a survey of 302 foreign tourists using accidental sampling: 200 respondents in Bangkok and 102 in Chonburi.
A Thai family in Nakhon Si Thammarat province mistakenly hosted foreign tourists at a funeral, providing them with food when they believed it to be a restaurant. The tourists apologized after realizing they were at a funeral, not a dining venue.
Chinese New Year celebrations in the island province are expected to be particularly vibrant this year. The upbeat outlook is driven by a strong rebound in the Chinese tourism market and an increase in direct flights from China, according to the Phuket Tourist Business Assn. (PTBA).
Mae Hong Son officials on Monday launched a joint campaign aimed at preventing wildfires and reducing air pollution in the province, with multiple key leaders participating in a kick-off event held in front of the municipal office. The campaign was led by Mae Hong Son Gov. Wiboon Waewbandit, alongside Deputy Gov. Udomsak Khaonoona and Mae Hong Son Mayor Mallika Jeenakham.
Drainage contractor discharged black water into Jomtien sea
From field to forest, restoring rice in Ubon Ratchathani
The last Russia-U.S. nuclear arms control treaty, known as New START, is due to expire tomorrow. We look at what the treaty does, what its expiration would mean, and what it may take to establish a new treaty.
Spain will ban access to social media for minors under 16 and hold company CEOs criminally liable for illegal content, Prime Minister Pedro Sanchez said yesterday, as he announced several measures to guarantee a safe digital environment.
France summoned billionaire Elon Musk to a “voluntary interview” as cybercrime authorities yesterday searched the French offices of his social media network X, the Paris public prosecutor’s office said. The operation, which involves the EU police agency Europol, is part of an investigation opened in January 2025 into whether X’s algorithm was used to interfere in French politics. 

The Amazing Muay Thai Festival 2026 will be held Feb. 4-7 at Rajabhakti Park in Hua Hin, with the Royal Thai Army working alongside tourism and provincial authorities to showcase Muay Thai as a key part of Thailand’s cultural heritage.
Seriously harmful levels of ultrafine dust, three times the safe limit, were reported in Greater Bangkok this morning, while most of Thailand was blanketed with unsafe smog.
Thai gold shops face closures as prices top 70,000 baht
Thailand’s export outlook for 2026 could improve if reforms accelerate, but speakers at a trade forum warned that global competition is intensifying and domestic growth may remain subdued.
Suphajee Suthumpun, minister of commerce, opened a seminar and delivered a special keynote on yesterday, titled “Mission to Win for The Game Changer”, organized by the Department of Foreign Trade under the Ministry of Commerce.
Thailand’s hotel sector is shifting toward a more mature phase, which will see more of the country’s hotel assets repositioned to accommodate changing market dynamics.
Can Southeast Asia keep the lights on for solar projects as costs rise?
Phuket has long been synonymous with tropical splendor thanks to its world-famous beaches, emerald rainforests, and waters teeming with life. This profound natural beauty is the very soul of its allure. Yet, for years, the pressures of overtourism, relentless development, and pervasive pollution have threatened to unravel the delicate ecological balance that sustains this paradise.
A recent seminar in Hua Hin has highlighted growing legal risks for foreign residents who bought property through Thai-registered companies using nominee shareholders, as Thailand intensifies a nationwide crackdown on structures used to bypass land and business ownership laws.
Italian-Thai Development Public Co. (ITD) is facing its heaviest pressure in years, following a string of serious incidents on major construction projects, alongside a large debenture debt burden, an operating recovery that has yet to prove sustainable, and credit risks reflected in rating downgrades. The company’s financial position and market confidence are now being closely watched by both the capital market and regulators.
Academics and activists said over 40 million workers in Thailand remain stuck in low-paid, unsafe jobs with inadequate healthcare and social protection, urging parties to draft policies that ensure labor protection and fair employment.
Phuket International Airport recorded a significant boost in flight movements and passenger numbers in 2025, signaling a robust recovery in aviation and tourism. According to Monchai Tanod, the airport director, last year’s performance outshone 2024 and edged closer to the peak year of 2019, prior to the Covid-19 pandemic.
The decision by the administration of US President Donald Trump to suspend or significantly tighten US immigrant visa processing for nationals from 75 countries, including Thailand, has triggered widespread concern across the global travel, tourism, and meetings industries.
The tiny shopfront of Gu Long Bao in Bangkok’s Chinatown has seen a lot of history unfold over its century of operation, from the creation of Thailand as a nation to its rise as a cultural and tourism hotspot. The shop has a fan following for its pillowy buns, with fillings such as barbecued pork and black sesame.
Sugarcane farmers are using bundled incense sticks as slow starters to illegally burn off cane trash in their fields when they are not there, in a ploy to deny accountability for the resulting increase in air pollution.
Chinese electric vehicle maker Changan Automobile is gearing up to launch the second phase of its battery electric vehicle (BEV) production in Thailand in the first quarter of 2026, reinforcing its ambitions in one of Southeast Asia’s fastest-growing EV markets.
The collective wealth of the planet’s billionaires soared to a record level in 2025, charity Oxfam reported today, warning of “highly dangerous” political consequences as the global elite gathers for the World Economic Forum. 


Thailand’s inequality is not just unfair, it is unethical. It decides who gets a future and who does not long before effort, talent, or choice has any chance to matter.
Nikkei Asia reports that Vietnam is on track to overtake Thailand in economic size as soon as this year, fueled by a major state-led infrastructure push. While Vietnam targets real GDP growth of 8% in 2025 and over 10% in the following years, Thailand’s growth is slowing.
Entertainment venue operators in Phuket have formally petitioned provincial authorities to investigate allegations of officials demanding illicit payments from nightlife businesses, raising concerns about transparency and confidence in the tourism sector.
Bangkok is a perennial favorite among travelers, and it’s no surprise why! Between the mouthwateringly good local cuisine, unique cultural experiences, and endless shopping destinations that await, visiting Bangkok is a magical experience unlike any other.
The Thai government has officially enforced a pioneering trade mandate requiring all imported animal-feed corn to be certified “burn-free.” The move, effective from Jan. 1, is a cornerstone of the nation’s strategy to tackle transboundary PM2.5 pollution and align its agricultural supply chain with global environmental standards.
The White House has said President Donald Trump and his advisers are weighing “a range of options” to acquire Greenland, including the possibility of using US military force, as European leaders warned that only Denmark and Greenland can decide the territory’s future.