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Daddy Deli acquires Taboo/Severe drought may grip Thailand/Volunteer firefighters paying the price/End military-led approach in deep south
- THE IRAN WAR: Thailand Seeks New Partners as US Withholds Help
- ECONOMY: E-Commerce the ‘Backbone’ of Thai Retail/FPO cuts GDP forecast/Limited impact from co-pay scheme/Asian hub for global wealth/Japanese restaurants decline
- TOURISM: Thailand Welcomes Over 11 million/Travel agents slam B1,000 exit tax/Vietjet Launches Flight and Ferry Service/Thai Airways raises fuel surcharge
- THAILAND EXPERIENCE: LA Songkran Event Sets Guinness Record/How they produce coconut water
- CLIMATE THAILAND: Bangkok’s heat crisis
- FOREIGNERS BEHAVING BADLY/INTERNATIONAL/HUA HIN TRANSPORT and LINKS
Hua Hin’s Daddy Deli acquires Taboo restaurant
Daddy Deli has acquired the Taboo Tapas Wine & Lounge Bar in Hua Hin’s Smorprong area and is preparing to reopen the venue as a new gastro pub, marking the brand’s fourth location in town and continuing its steady expansion since launching in 2020.
The new venue, to be called Taboo by Daddy Deli, will build on the success of the existing restaurant while introducing a more relaxed, community-focused dining concept. The gastro pub is expected to open in May. – HHT
Severe drought may grip Thailand for next 3 years
Thai people are being advised to brace for a prolonged and possibly extreme drought, which may last for up to three years due to El Niño weather phenomenon, according to the Office of National Water Resources (ONWR) and Geo-Informatics and Space Technology Development Agency (GISTDA).
Paitoon Kengkarnchang, deputy secretary-general of the ONWR, said that Thailand will start to feel the impacts of El Niño in July, with the hot weather intensifying from November into early next year. Continued …
Volunteer firefighters paying the price
They die quietly, one by one, doing the forest officials’ job, rewarded with little more than praise that masks state hypocrisy. In early April, Boonma Phadaeng, 56, collapsed and died after days of fighting a forest fire in Mae Rim district, Chiang Mai province.
Days later, Decha Tathika lost his life under similar strain in Phrae. No insurance, hazard pay, or safety net for families left behind. They are not the only ones. Every year, poorly equipped volunteer firefighters die protecting their homes. Continued …
Government urged to end military-led approach in deep south
Critics have warned that the military-led approach to handling the conflict in Thailand’s southern border provinces may be prolonging unrest rather than resolving it. Since violence resumed in 2004, the conflict in Pattani, Yala, and Narathiwat remains entrenched, rooted in historical, identity, and religious differences involving separatist groups.
According to Deep South Watch, a local think tank, more than 7,000 people have been killed in the decades-long unrest in the region, which is home to a majority of the country’s Malay Muslim population. The violence has led to the imposition of a prolonged security framework, with martial law and emergency decrees remaining in place for over 20 years. Continued …

Thailand Seeks New Partners as US Withholds Help
Thailand has received no direct assistance from the United States as it struggles with the economic fallout of the American-Israeli war against Iran, Foreign Minister Sihasak Phuangketkeow said in an interview Monday. The conflict has driven up fuel and fertilizer costs, placing significant strain on the Thai economy and its agricultural sector. In response, Thailand is turning to Russia and China for support.
Prices for urea fertilizer have nearly doubled, impacting more than 10 million Thai farmers, while diesel prices in Thailand reached historic highs. Efforts to secure supplies have included a visit by Thailand’s agriculture minister to Moscow and attempts to procure Russian crude, though concerns over US sanctions have slowed progress. Continued …

Digital Dominance: E-Commerce Now the ‘Backbone’ of Thai Retail
The Thai retail landscape has reached a historic tipping point, with e-commerce now established as the sector’s primary engine of growth. Recent data reveals the digital market has surpassed the 1 trillion baht ($30 billion) threshold, accounting for 30% of total national retail value.
The market is currently dominated by a trio of major players, though the hierarchy is shifting. Shopee remains the undisputed market leader with a 50% share, bolstered by its “Buy Now, Pay Later” financial services and proprietary logistics network, SPX Express. Continued …
FPO cuts Thailand’s 2026 GDP forecast to 1.6% on geopolitical risks
Thailand’s Fiscal Policy Office has cut its 2026 economic growth forecast to 1.6%, down from the 2.0% projection made in January, citing rising pressure from geopolitical conflicts, particularly in the Middle East.
Winit Wisetsuwannaphum, director-general of the FPO, said the conflicts had affected energy costs, travel, and volatility in the global trade system, forcing the agency to revise down its outlook. Continued …
Limited impact seen from co-pay scheme
Economists have played down the impact of the long-awaited second phase of the government’s latest co-payment plus scheme in propping up the subdued economy, citing a limited budget, while goods prices are expected to rise substantially from the second quarter due to elevated oil prices.
Under the Thai Help Thai Plus scheme, the flagship consumer spending stimulus of the Bhumjaithai-led government, the package could offer a 1,000 baht per month subsidy on consumption for four months. The program to “ease citizens’ financial burden” will feature a 60:40 split of approved spending by consumers, with the government paying 60%. Continued …
Thailand emerges as new Asian hub for global wealth and luxury
Thailand is emerging as one of Asia’s new wealth hubs as the global capital landscape shifts and ultra-high-net-worth individuals (UHNWIs) become increasingly mobile, creating fresh momentum for Thailand’s high-end property, investment, and luxury lifestyle sectors.
The Wealth Report 2026 by Knight Frank Chartered (Thailand) Co., says the number of Thai ultra-wealthy individuals is expected to increase by 26% between 2026 and 2031, one of the highest growth rates in Asia, reflecting Thailand’s potential as a new destination for global capital and an investment base for highly mobile wealthy groups. Continued …
Number of Japanese restaurants in Thailand declines
Despite a slowdown in the Japanese restaurant sector last year, new players continue to enter the Thai market this year, while existing brands expand their presence.
According to the Japan External Trade Organization’s Bangkok Office, there were 5,781 Japanese restaurants in Thailand in 2025, a 2.2% decline from 2024, marking the first dip since data collection began in 2007. Continued …

Thailand Welcomes Over 11 million Tourists, Down 3% for Year
Thailand saw 11,364,781 foreign tourist arrivals from Jan. 1 to April 26, representing a 3.4% year-on-year decline, according to the Ministry of Tourism and Sports. Despite the decrease, the country generated an estimated B555,631 million in tourism-related spending. The top source markets for this period were China, Malaysia, Russia, India, and South Korea.
Top Five Source Markets (Jan. 1-April 26, 2026): China: 1,836,916; Malaysia: 1,228,057; Russia: 849,367; India: 805,208; and South Korea: 465,702. Continued …
Travel agents slam B1,000 exit tax
The Thai Travel Agents Assn. (TTAA) strongly opposes the government’s plan to levy a 1,000-baht departure tax on Thai travelers, warning it will hamper two-way tourism and hurt the economy during a cost-of-living crisis.
Chotechuang Soorangura, vice-president of TTAA, said the goal to raise more revenue was understandable, but the principle behind the scheme was unacceptable. He said it remains unclear how much of the budget will be allocated to each type of stimulus, undermining transparency in how the fund will be managed. Continued …
Vietjet Launches Flight and Ferry Service to Thailand’s Islands
Vietjet Thailand has introduced its “Fly2Ferry” service, integrating air and sea travel between Bangkok and the southern islands of Thailand. This new service streamlines travel for passengers to popular destinations like Koh Samui, Koh Tao, and Koh Phangan by offering a single booking system that includes flight and ferry reservations. The service will be available from April 28.
According to Pinyot Pibulsonggram, vice president of commercial and customer service at Vietjet Thailand, this service represents a strategic move to elevate travel convenience to sought-after island destinations. The initiative aligns with the airline’s broader strategy to broaden its travel network and potentially expand flight connections to other islands. Continued …
Thai Airways raises fuel surcharge on international tickets
Thai Airways International has issued an important announcement on revisions to its fuel surcharge rates for tickets on international routes. The move comes under pressure from a “fuel crisis”, with global aviation fuel prices volatile and rising far beyond forecasts.
The main cause of the crisis is the intensifying conflict in the Middle East, which has pushed jet A-1 aviation fuel prices up by two to three times compared with levels before the conflict. Continued …

LA Songkran Event Sets Guinness Record with Pad Thai Sales
More than 1,300 Pad Thai dishes were sold within an hour during the Songkran Festival on Sunday in Los Angeles, setting a new Guinness World Record. The “2026 Thai New Year: Songkran Festival,” hosted along a three-kilometer stretch of Hollywood Boulevard, attracted over 200,000 attendees and is regarded as the largest Thai festival outside of Thailand.
The festival commenced with a parade showcasing Thai cultural elements, drawing large crowds to Hollywood Boulevard. Participants included Thai youth in traditional attire and contestants from the Miss Thai Town 2026 pageant. The highlight of the day was the Pad Thai sales challenge, where chefs from 48 restaurants collaborated to surpass the 1,200 dish target. By the end of the hour, 1,338 dishes were sold, securing the Guinness World Record. Continued …
This is how they produce coconut water in Thailand

Vilhelm Academy: Western qualifications for Hua Hin-based students
Vilhelm International Academy launched in March 2026 and has is campus at “The Hub” in Hin Lek Fai, less than 10 minutes from the center of town. They provide mentor-led academic supervision for students studying through accredited online school programs, whether independently enrolled or through integrated programs offered at Vilhelm. This means that students follow a fixed timetable, complete coursework under supervision, and receive ongoing progress monitoring. They can do this whist studying for their GCSE’s, A-Levels, NCAA approved US courses, or any other online school they choose to use.
Unlike more traditional options, at the academy children can learn at their own pace, not being forced forward before they are ready and also not being held back by the rest of the class. When they are ready to move on they do so. By coming to the academy each day, they are able to complement their studies with activities that develop leadership skills, community service (such as the recent helmet initiative), complemented by daily sports and physical activity to support a healthy, balanced lifestyle.
You can visit the website for more details, or you can book an appointment to meet with the academy co-ordinator to discuss what you are looking for and explain what they can offer. There is a completely free five-day trial period that can be taken advantage of by anyone interested in seeing if the academy is the right fit for them.
Website; Email: info@vilhelminternationalacademy.com; Phone: +66 065 991 5500; Facebook; Map location.
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Bangkok’s heat crisis
Bangkok’s heat index has been sitting in the “danger” category since April 1, and as of today, that is nearly four weeks without a break. Actual air temperatures are running at 38 to 40 degrees celsius, with high humidity pushing the feels-like temperature significantly higher.
On the worst days earlier this month, the heat index hit 58.7 degrees celsius, at which point core body temperature can rise to 40 degrees within just 10 to 15 minutes of outdoor exposure. The reason April hits harder than any other month is structural: Thailand’s northeast monsoon ends around mid-February, the cooling rains of the southwest monsoon do not arrive until mid-May, and April sits right in the gap with no cloud cover, no rainfall, and heat building day after day with nowhere to go. Continued …

Sri Lankan monks’ Thailand trip goes up in smoke after cannabis bust
Twenty-two Sri Lankan Buddhist monks who had just returned from Thailand were arrested on April 25 at an airport in Colombo, Sri Lanka, after customs officers allegedly found cannabis hidden in their luggage. The monks were detained after officers found 110 kilograms of cannabis concealed in secret compartments inside their suitcases. Continued …
- Foreign Suspect Shot Dead in Cave, Chumphon – Continued …
- Police Arrest Australian Fugitive in Khon Kaen Raid – Continued …
- Police Arrest Nigerians and Thai in Scam Ring in Pattaya – Continued …
- Police face backlash for letting 2 foreigners walk naked on Phuket road – Continued …
- Foreign man steals from Krabi cannabis shop while staff sleeps – Continued …

UAE quits OPEC from May 1 in major shake-up for global oil market
The United Arab Emirates has confirmed it will withdraw from the Organization of the Petroleum Exporting Countries (OPEC) and the wider OPEC+ alliance from May 1, ending more than five decades of membership and dealing a fresh blow to the producers’ group as the Iran war continues to disrupt global energy flows. Continued …
As Trump greets Charles, the White House calls them ‘Two Kings’
If the ancestors of Donald Trump and King Charles could see them today, the US president mused yesterday, they “would surely be filled with awe and pride that the Anglo-American revolution in human freedom” had survived to the present day. The White House captioned a photo of the moment, “TWO KINGS”. Continued …
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Hua Hin Links and Transport
Calendar of events/Airport schedule/Bangkok airport bus schedule/Hua Hin-Pattaya bus schedule/Air pollution index map/90-day online report/driver’s license/Market Village and Bluport cinemas/Emergency numbers






The Thai Meteorological Department has issued its seventh warning of the year, cautioning that summer storms will continue to affect upper Thailand through Monday, bringing thunderstorms, strong winds, hail, and isolated lightning strikes alongside extreme heat.
The seven-day Songkran road safety campaign has concluded with a total of 1,242 accidents, 1,200 injuries, and 242 deaths nationwide, with 10 provinces reporting zero fatalities.
A male Indochinese tiger known as “Sri Kosa”, a key figure in Thailand’s wild tiger population, has died of natural causes in the Dong Phayayen-Khao Yai forest complex, researchers have confirmed.
President Donald Trump said the United States may allow the ceasefire deal with Iran to expire next week if no deal is reached to end the war by Wednesday. Despite that outlook, Trump said there was also “pretty good news” regarding Iran, but the president declined to elaborate as he spoke with reporters aboard Air Force One as he returned to Washington, DC, from Arizona.
The collapse of high-stakes peace talks in Pakistan has sent a chill through global markets, and what happens next is no longer just a geopolitical question. It is a tourism question.
The age of cheap oil is over and Thailand’s rooftops are reflecting that fact. Across homes, garages, and warehouses in the sun-drenched kingdom, the blue-black sheen of solar panels is spreading, as the Iran war has done what years of climate summits could not: turn solar power into a necessity.

Trade between Thailand and the United States surged past US$110 billion in 2025, underlining increasingly strong economic ties between the two countries. But behind the impressive figures lies a long list of trade barriers that Washington wants Bangkok to address in concrete terms.
Thailand’s economy is set to slow again in 2026, with the Asian Development Bank forecasting growth of just 1.8%, down from 2.4% in 2025, and 2.9% in 2024, before a modest recovery to 2.0% in 2027.
The international trade landscape is changing rapidly, with more barriers and the waning influence of certain established international organizations. In response, countries are reducing their reliance on multilateral systems and strengthening economic stability through bilateral and regional free-trade agreements (FTAs).
Thailand has emerged as Southeast Asia’s e-commerce growth engine amid regional market share consolidation. The country has become the standout performer in Southeast Asia’s e-commerce landscape, posting the region’s fastest growth and reinforcing its position as a key battleground for platform dominance, according to a new report released by Singapore-based research firm Momentum Works.
The morning after Bangkok’s biggest Songkran yet
Bangkok Gov. Chadchart Sittipunt has unveiled an ambitious vision to transform the city’s Songkran festival into a world-class event, with a strong focus on upgrading infrastructure, improving public space management, and strengthening environmental measures.
Songkran Festival in photos
Mon Songkran rite bathes monks through bamboo channels
Elephant Nature Park Chiang Mai: Ethical Elephant Sanctuary Guide
Divers clear 500kg of ‘ghost nets’ from around Payang Island
Doctors are exploring a different approach to a specific type of breast cancer tumor called cryoablation. It destroys the cancer with extreme cold in a short outpatient procedure that can let them go home the same day. 


Hua Hin City Municipality has stepped up its sexual health education efforts ahead of Valentine’s Day, holding a campaign on sexually transmitted infection (STI) prevention for local secondary school students.


Addressing economic problems tops the public’s wish list for a new government led by the Bhumjaithai Party, with measures to reduce the cost of living ranking highest among expectations, according to a KPI poll released yesterday.
The Trade Competition Commission of Thailand (TCCT) has issued new guidelines for the Trade Competition Act of 2017, expected to be published in the Royal Gazette next month, aiming to curb unfair trade practices and prevent monopolistic behavior in multi-sided platform businesses, with a focus on e-commerce.

Tourism operators are urging the government to reform law enforcement and regulation, as businesses and tourists suffer from worsening bribery issues, hampering the nation’s tourism reputation.
The number of daily passengers using Chiang Mai Airport as reached a new post-pandemic high, underlining the city’s status as a tourist hub in northern Thailand.
There is a type of foreigner in Thailand most tourists never notice. They don’t hang out in sports bars, don’t argue online about beer prices, and don’t complain that “Thailand isn’t what it used to be.” You won’t find them on Soi 6 or Walking Street, and if you do pass them somewhere local, you might not even realize they’re foreigners at all.
Bangkok is famous for many things – incredible street food, stunning temples, and a wellness scene that draws visitors from around the world. With so many spas scattered across the city, finding the right spa package in Bangkok can feel overwhelming.
Chiang Mai food tour: Must-try eats, street food, hidden cafes
Discover Kaeng Ko’s sunken temple and giant rain tree in Lamphun

The US military is preparing for the possibility of extended operations lasting weeks against Iran, if President Donald Trump orders an attack, according to two US officials. This raises the stakes significantly in the ongoing diplomatic efforts between the US and Iran. 



It’s easy to get cynical in Thailand. We complain about the heat, the traffic, the dual pricing, and the scams. But then, something happens that stops you in your tracks.
The Hua Hin Provincial Court has denied bail to “Sam”, the suspect in the brutal murder of a female hotel employee in central Hua Hin, citing the seriousness of the charges and concerns that he could flee if released.
Unsafe levels of ultrafine dust at the orange level (starting to harm health) shrouded Bangkok and 53 provinces, mostly in the Central Plains and the northeast, late this morning.
The Pollution Control Department has ordered stepped-up surveillance of open burning as the seasonal risk of haze and dust pollution rises, according to Director-general Surin Worakitthamrong.
The State Railway of Thailand (SRT) has finished repairing a stretch of railway track in Sikhiu district of Nakhon Ratchasima province in the wake of a fatal crane collapse that struck a passenger train on Jan. 14, killing 30 people, while a parallel technical investigation moves toward identifying the causes and accountability.
Siam Legal International, a full-service law firm with over 22 years of experience advisinginternational clients in Thailand, has released its comprehensive guidance for foreign nationals and businesses navigating Thailand’s regulatory environment in 2026. The firm highlights several national developments that may influence administrative procedures, compliance expectations, and regulatory focus throughout the year.
The baht has again become a growing concern after strengthening rapidly. Yesterday, the baht continued to appreciate and broke below the 31.00 level against the US dollar, reaching a strong level of THB30.88 per US dollar.
In November, Thai merchandise exports reached USD 27.45 billion, growing 7.1% year-on-year (YOY), slightly above SCB EIC’s 7% forecast but below the Reuters median of 8.3%. Despite solid expansion, seasonally adjusted exports showed signs of slowdown, declining 2.3% month-on-month.
Thailand is participating in the World Economic Forum (WEF) annual meeting in Davos to boost investor confidence and promote its economic policies, with a focus on digital economy investments. The event in Switzerland from Jan. 19–23 sees around 3,000 participants, including 64 heads of state.
Thailand’s commercial banking sector posted solid results in 2025, with the combined performance of 11 banks remaining at a healthy level: SCBX, Bangkok Bank (BBL), Kasikornbank (KBANK), Bank of Ayudhya (BAY), TMBThanachart Bank (TTB), Kiatnakin Phatra Bank (KKP), TISCO Financial Group (TISCO), Land and Houses Bank (LHFG), CIMB Thai Bank (CIMBT), Thai Credit Bank (CREDIT) and Krungthai Bank (KTB).
Thailand’s rice exports exceeded official targets in 2025, but the Ministry of Commerce has lowered its projection for 2026 amid intensifying global competition, currency volatility, and geopolitical risks. Officials say the focus next year will be on defending existing markets while expanding into selected new destinations to support farmer incomes and stabilize export volumes.

The era of volume is dead. The next decade of Thai tourism will and must be shaped not by the number of arrivals, but by the economic value generated by those arrivals.
With the baht strengthening against the US dollar, surpassing 31 to the greenback for the first time in almost five years, it should impact forward bookings for the next few months and during the low season, discouraging tourist spending.
The Tourism Authority of Thailand’s (TAT) latest promotional campaign, featuring pop icon Lisa of Blackpink, has drawn mixed reactions online, with critics arguing that the TAT has secured a “precious gem” but undermined her value through poor presentation.
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