- Learning Thai cooking in Hua Hin/Hua Hin marathon/Super-agers have healthy cognitive function/Thai provinces at risk of water shortages
- THE IRAN WAR: Iran says US at risk/US says it downed Iran missiles/Cost tsunami hits Thailand/Thailand’s economy grew before conflict/SMEs Battling for Survival/Energy shock hits road freight/Medical Device Makers Warn of Shortages
- ECONOMY: Ministry Targets Unregistered Foreign Businesses/Record Investment from Tech Giants/Thailand’s Digital Paradox/The Great AI Power Grab/Land bridge to face review/Benefits of land bridge/EEC property market weakens/Thailand targets medical investment/Buoyant on pet food
- TOURISM: Thailand’s tourism gamble at risk/Beach island ‘now a nightmare’/Video of Railay Beach
- THAILAND EXPERIENCE: Bangkok’s Street Food Disappearing/Thailand in summer
- CLIMATE THAILAND: Patchy outlook for solar/Clean air law nears cabinet nod/Wildfires in Thailand/Solar for Thai garment manufacturer
- FOREIGNERS BEHAVING BADLY/INTERNATIONAL/HUA HIN TRANSPORT and LINKS
How Traditional Thai Techniques Are Passed Down in Hua Hin Kitchens
One of the most visited countries in Asia is none other than Thailand, and there is a lot to see and do here. If you are interested in the Thai royals, a city worth visiting would be Hua Hin. It has long been associated with Thai royalty and quiet coastal living.
Beyond the beautiful beaches, the town is an excellent place for travelers to slow down and connect with food. Learning to cook here is not about blazing through recipes but about understanding flavor, care, and intention. Continued …
Hua Hin marathon to run Sunday
Starting times for the Hua Hin Marathon 2026 have been confirmed, with organizers expecting more than 3,500 runners to take part in the annual race on Sunday, May 10. The event will include four race distances and aims to raise funds for environmental conservation in the city.
The Protect Hua Hin Club is organizing the 20th edition of the “Protect Hua Hin Run”, alongside the sixth Hua Hin Marathon, with competitors racing for a royal trophy presented under the patronage of Her Royal Highness Princess Maha Chakri Sirindhorn. Proceeds from the event will support environmental protection initiatives within Hua Hin City Municipality, including conservation of the last remaining mangrove forest near Wat Khao Krailas. Continued …
Super-agers have healthy cognitive function
Dear Doctors: I just read about people who are called super-agers and how they don’t have the memory problems that happen when you get older. Supposedly, they have more brain cells. Do you know if that’s true? The idea of super-agers is really interesting, and I want to know more.
Dear Reader: The term super-agers refers to people 80 and older who have the cognitive function of people two or three decades younger. This includes their short- and long-term memory, attention span, and problem-solving skills. And while the focus tends to be on cognition, these older adults also often have better overall health and well-being. Continued …
El Niño impact puts 41 Thai provinces at risk of water shortages
Thailand is facing the risk of water shortages after its “source water” reserves, stored supplies used during the dry season, declined due to climate change and El Niño.
Data from water agencies indicate risk areas across the country, while the Thailand Environment Institute (TEI) says systemic adaptation under Thailand’s National Adaptation Plan (NAP) must be accelerated to cope with a situation likely to become more severe. Continued …
Iran says US at risk of being dragged into a ‘quagmire’
Leaders across the globe called on Iran yesterday to de-escalate tensions in the Middle East after the country launched attacks on the United Arab Emirates, putting the ceasefire agreement to its most challenging test yet.
“Today’s Iranian strikes against Emirati civilian infrastructure are unjustified and unacceptable,” French President Emmanuel Macron said in a statement. “A lasting solution to the ongoing conflict will only come through the reopening of the Strait of Hormuz to free circulation and a robust agreement that provides the necessary security guarantees to the countries of the region, particularly against the threats posed by Iran in nuclear, ballistic, and regional destabilization activities.” Continued …
US says it downed Iran missiles and drones, destroyed six of Tehran’s boats
The United States shot down multiple Iranian missiles and drones fired at US Navy and commercial vessels and destroyed six of Tehran’s small boats, a top US admiral said yesterday.
The hostilities occurred as American forces seek to facilitate the transit of commercial shipping through the Strait of Hormuz in an effort dubbed “Project Freedom”. US Apache and Seahawk helicopters hit “six Iranian small boats threatening commercial shipping,” Admiral Brad Cooper, the head of US Central Command (CENTCOM), told journalists. Continued …
Cost tsunami hits Thailand — energy shock ripples through key sectors
Thailand’s economy is being hit by what economists describe as a “cost tsunami”, as the Middle East conflict enters its third month following US and Israeli strikes on Iran on Feb. 28, driving up energy prices and placing pressure on both businesses and households.
The Bank of Thailand warned that the impact would fall most heavily on vulnerable groups, whose energy costs are rising significantly faster than their incomes. Small and medium-sized enterprises (SMEs), which have less resilience than large corporations in terms of liquidity and technology, are also facing increasing pressure, particularly as crude oil, petrochemicals, and urea fertilizers continue to face transport disruptions through the Strait of Hormuz. Continued …
Thailand’s economy grew in Q1, before the Middle East conflict
Thailand’s economy experienced growth in the first quarter, driven by both demand and supply-side factors. On the demand side, merchandise exports, excluding gold, continued to rise, particularly in technology-related products.
Domestic demand strengthened as private consumption increased, supported by accelerated vehicle deliveries following the expiration of the EV 3.0 scheme and heightened fuel purchases toward the end of the quarter due to concerns over potential price hikes. Additionally, private investment grew, primarily in machinery and equipment, complemented by an uptick in government spending. Continued …
Thai SMEs Battling for Survival as Energy Crisis Throttles Liquidity
Thailand’s grassroots economy is facing a critical turning point as a “perfect storm” of soaring energy costs and stagnant consumer demand leaves a significant portion of small and medium-sized enterprises (SMEs) on the verge of collapse.
New data from the Office of Small and Medium Enterprises Promotion (OSMEP) paints a stark picture: one in five Thai SMEs (21.3%) are now at high risk of permanent closure within the next 90 days. The primary culprits are a severe liquidity crunch and a rapidly shortening “business lifeline.” Continued …
Energy shock hits road freight as logistics volumes drop up to 20%
Thailand’s road freight and logistics activity has fallen by an estimated 15%-20% from a year earlier as high fuel prices and broader cost pressures weigh on the sector, the Land Transport Federation of Thailand (LTFT) said.
The Middle East war has fed through to Thailand’s domestic fuel market, pushing diesel prices sharply higher. Diesel reportedly rose to as much as 50 baht per liter in April, and, while prices have since eased, they remain elevated. Continued …
Thai Medical Device Makers Warn of Supply Shortages
Thailand’s medical device industry is facing potential supply shortages by July due to rising costs influenced by global energy instability and restricted exports from China. Jarudech Kunadilok, chairman of MEDIC, highlighted that soaring logistics expenses and increased prices for essential materials like plastic resins threaten production.
Freight costs have surged by 40%, and raw material prices have increased, causing a 25% rise in production costs that companies are struggling to absorb. The crisis stems from ongoing energy issues in the Middle East and China’s tightened chemical exports, limiting raw material availability and impacting production. Continued …
Commerce Ministry Targets Unregistered Foreign Businesses
The Commerce Ministry has launched an investigation into 6,551 businesses where foreigners allegedly hold more than 50% of shares without the necessary permits. This investigation aims to enforce compliance with the Foreign Business Act B.E. 2542 (1999) and is utilizing advanced technology to analyze and link databases.
The maximum allowable foreign shareholding in Thailand is 49%, but various businesses are reserved exclusively for Thai nationals, prompting concerns over potential illegal use of Thai nominees as proxy shareholders. Continued …
Thailand Sees Record Investment from Tech Giants
Thailand is attracting significant foreign investment from major tech companies, despite recent economic challenges. Amazon, Google, Microsoft, and ByteDance have committed billions to expand digital infrastructure, marking a notable shift in Thailand’s economic landscape.
Investment applications in Thailand reached a 60-year high of $42 billion. The tech sector now leads, with Amazon committing $5 billion for a cloud region, Google investing $1 billion in data centers, and other tech giants following suit. Continued …
Thailand’s Digital Paradox: High-Tech Hub or Hacker’s Paradise?
By almost every traditional metric, Thailand is winning the digital race. From the neon-lit boardrooms of the Eastern Economic Corridor to the street-side stalls of Chiang Mai, the nation’s digital “plumbing” is among the most sophisticated in the world.
Driven by the near-universal adoption of PromptPay and a “Cloud First” government mandate, Thailand’s digital economy is forecast to grow by 4.2% in 2026 — more than double the projected national GDP growth. Continued …
The Great AI Power Grab: Grid Bottlenecks, Chip Shortages, and a World Not Ready
There is a phrase that has quietly become the International Energy Agency’s (IEA) defining axiom for our era: there is no AI without energy. It sounds simple enough. But the International Energy Agency’s newly published report, Key Questions on Energy and AI, shows just how staggeringly complex and urgent that relationship has become.
The numbers alone are arresting. Global electricity demand from data centers, the critical infrastructure for training and running AI models, grew by 17% in 2025. Electricity consumption from AI-focused data centers grew even faster, surging 50% in that year alone. This is not an incremental change. This is a structural reshaping of how the world consumes power, happening at a pace that grids, regulators, and supply chains were never designed to absorb. Continued …
Land bridge to face review
Deputy Prime Minister and Finance Minister Ekniti Nitithanprapas has been appointed to lead a government committee tasked with studying the proposed land bridge project within a 90-day timeframe, according to Prime Minister Anutin Charnvirakul.
Anutin said yesterday the updated plan reflects shifting geopolitical dynamics and is intended to align Thailand’s infrastructure strategy with current global realities. He said that a previous study of the land bridge project was done based on a different context from the current world’s situation. Continued …
Government upbeat on benefits of southern land bridge
Thailand will benefit from its southern land bridge project, as the Strait of Malacca is to reach full capacity in 10 years, according to Deputy Transport Minister Siripong Angkasakulkiat.
Siripong said yesterday the land bridge project proposed for the southern region would take 10 years to complete, coinciding with the Strait of Malacca reaching its capacity for traffic. Continued …
EEC market weakens as condos tumble
The housing market in the Eastern Economic Corridor (EEC) continued to soften in 2025, with both demand and supply contracting year-on-year, according to the Real Estate Information Center (REIC).
In the fourth quarter, housing transfers tallied 13,090 units worth 30.8 billion baht, down 2.1% in units and 7.8% in value from a year earlier. For the full year, transfers fell 4.4% to 45,958 units and 7.4% in value to 111 billion baht. Continued …
Thailand targets medical investment push to build healthcare economy
Thailand is seeking to reposition its healthcare sector as a strategic investment engine, moving beyond a buyer-seller model toward long-term partnerships in clinical research, drug production, medical AI, and advanced healthcare technology.
Public Health Minister Pattana Promphat said the main obstacle to medical industry investment may not be the law itself, but the need to make procedures faster, more efficient, and more supportive of investors. Continued …
Thai Union buoyant on pet food outlook
Thai Union Group expects a positive outlook for the pet food business, although Thailand’s pet food export growth is expected to moderate this year.
Chief Executive Thiraphong Chansiri said the pet food sector is promising, with projected growth of 4%-6% per year, exceeding the food industry, which is forecast to grow 2%-3% annually. Continued …
A perfect storm unleashed with Thailand’s tourism gamble at risk
Thailand’s tourism sector is facing an unprecedented convergence of crises, as geopolitical tensions, soaring energy costs, and structural economic weaknesses collide to form what analysts are calling a “perfect storm.”
Since the eruption of “Operation Epic Fury” on Feb. 28, the economic fallout has been swift and severe. Thailand’s GDP growth forecast has been downgraded from 2.0%–2.4% to just 1.5%–1.6%, while inflation has surged to 2.9%–3.0%, nearing the upper limit of the Bank of Thailand’s target range. Oil price assumptions have been revised sharply upward from $57.5 to $91 per barrel, while the current account surplus has halved from $12 billion to $6 billion. The baht has weakened by 4%, making it one of Asia’s worst-performing currencies. Continued …
Beautiful beach island ‘now a nightmare’ overwhelmed by tourists
The Koh Phi Phi islands in Thailand deliver some of the most breathtaking scenery you’re ever likely to see. Set in the Andaman Sea, they’re made up of dramatic limestone cliffs and white sand bays surrounded by turquoise waters filled with tropical fish.
The islands have long been popular among tourists, but particularly so since they starred in Danny Boyle’s The Beach. The success of the film has been a disaster for the pristine, idyllic beach that gives the flick its name. Each year, huge numbers travel to Koh Phi Phi’s Maya Bay, where it was shot, to bask in its impossibly blue waters and sunbathe on the golden sands. Continued …
Video of Railay Beach, Krabi
Railay Beach, Krabi, features tall limestone cliffs rising from clear turquoise water. The cliffs are covered with green vegetation and form a natural barrier around the beach. Below, there is a curved stretch of white sand with calm, shallow water near the shore.
A few boats can be seen in the distance, and the water gradually changes color from light green to deeper blue further out. The area appears peaceful and partly developed, with small resort structures and palm trees near the beach. Video …
Vilhelm Academy: Western qualifications for Hua Hin-based students
Vilhelm International Academy launched in March 2026 and has is campus at “The Hub” in Hin Lek Fai, less than 10 minutes from the center of town. They provide mentor-led academic supervision for students studying through accredited online school programs, whether independently enrolled or through integrated programs offered at Vilhelm. This means that students follow a fixed timetable, complete coursework under supervision, and receive ongoing progress monitoring. They can do this whist studying for their GCSE’s, A-Levels, NCAA approved US courses, or any other online school they choose to use.
Unlike more traditional options, at the academy children can learn at their own pace, not being forced forward before they are ready and also not being held back by the rest of the class. When they are ready to move on they do so. By coming to the academy each day, they are able to complement their studies with activities that develop leadership skills, community service (such as the recent helmet initiative), complemented by daily sports and physical activity to support a healthy, balanced lifestyle.
You can visit the website for more details, or you can book an appointment to meet with the academy co-ordinator to discuss what you are looking for and explain what they can offer. There is a completely free five-day trial period that can be taken advantage of by anyone interested in seeing if the academy is the right fit for them.
Website; Email: info@vilhelminternationalacademy.com; Phone: +66 065 991 5500; Facebook; Map location.
Bangkok’s Street Food Scene Is Disappearing
The aroma of garlic, chili, and grilled meat, along with the sound of sizzling pans, usually fills the streets of Bangkok. Now, say goodbye to all the temptations in that Southeast Asian culinary paradise.
Bangkok’s signature street food is its delicious, flavorful, and convenient ingredients. Fresh mango sticky rice, the mouth-watering aroma of pad Thai, and delicious papaya salad fill the streets. Even unique dishes, like insect satay, are quite popular. Continued …
Thailand in summer: Escape crowds with these hidden travel destinations
Crowd-free destinations in Thailand are ideal for travelers planning a relaxed summer holiday away from busy tourist hotspots. While many popular beaches and cities see heavy footfall, several lesser-known islands and towns offer a quieter experience without compromising on natural beauty or activities.
From untouched beaches and clear waters to lush forests and cultural spots, these destinations provide a mix of relaxation and exploration. Many places like Koh Kood and Koh Yao Noi are known for their calm atmosphere, while locations such as Khao Lak offer a more laid-back alternative to crowded resorts. Continued …
Bright but patchy outlook for solar push
Stronger promotion of solar power by Thai authorities amid an energy crisis holds promise, but still faces challenges, say industry analysts. Clean energy is in the spotlight after global conflicts continue to push electricity prices higher, leaving households and businesses vulnerable to volatility.
The Israel-US war on Iran has disrupted oil and gas supply chains, echoing the start of the Russia-Ukraine war in 2022 when Thailand’s electricity costs surged by 19% – about 130 billion baht – due mainly to soaring liquefied natural gas (LNG) prices. Continued …
Clean air law nears cabinet nod
Chief government whip Korrawee Prissananantakul yesterday expressed confidence that the Clean Air Bill, which lapsed with the previous House, will be approved by the cabinet within the set timeframe.
Korrawee, a Bhumjaithai (BJT) MP for Ang Thong, said that several bills are under consideration and most are expected to be confirmed by the cabinet, although the exact date remains at the cabinet’s discretion. Continued …
Wildfires in Thailand engulf animals and over 1 million hectares
As wildfires swept through forests across Thailand, animals fled through smoke and flames. Experts urged the government to act more proactively to tackle the wildfires, particularly by adopting modern technology.
Forests have been destroyed, wildlife displaced, and lives lost. These fires are not only an environmental crisis but also a growing threat to public health and long-term climate stability. Continued …
TotalEnergies to provide solar for Thai garment manufacturer
TotalEnergies ENEOS has entered into a long-term agreement with Jintana Intertrade, a garment manufacturer in Thailand, to supply solar power to its production facility. The two companies have signed a 15-year power purchase agreement (PPA) that will support the installation and operation of a 1.2 MWp solar photovoltaic system at the factory.
The partnership aims to help Jintana Intertrade shift toward cleaner energy while also lowering its electricity expenses. Under this agreement, TotalEnergies ENEOS will take full responsibility for the project. This includes financing, designing, installing, and maintaining the solar system. Continued …
Phuket restaurants hit by wave of foreign dine-and-dash cases
Three dine-and-dash incidents involving foreign tourists were reported in Phuket around the same time, raising concerns among local business operators and prompting calls for action from police and officials. Continued …
- Foreign Man Scams Phuket Shops Using Change Trick – Continued …
- Chiang Rai Forces Seize Drugs, Arrest 4 Chinese – Continued …
- 3 Men Charged After Thai Flight With Drug Haul in Sydney – Continued …
- Moroccan tourist chased down after dodging bar bill in Pattaya – Continued …
Pulitzers honor damning coverage of Trump and his policies
Coverage of the Trump administration dominated the Pulitzer Prizes announced yesterday, as the prize committee unleashed a searing attack on US President Donald Trump’s attempts to limit freedom of reporting. “We stand for civil discourse and against censorship,” said Pulitzer Administrator Marjorie Miller ahead of the announcements, which honored coverage of Trump’s immigration crackdown and his enrichment of his allies. Continued …
Hua Hin Links and Transport
Calendar of events/Airport schedule/Bangkok airport bus schedule/Hua Hin-Pattaya bus schedule/Air pollution index map/90-day online report/driver’s license/Market Village and Bluport cinemas/Emergency numbers
Expat healthcare in Thailand is a bit more nuanced than what initially meets the eye. The private hospital network is world-class, but most foreigners have no access to subsidized public care, medical inflation is running at over 14% a year, and private hospitals will ask for up to 800,000 baht upfront before major surgery begins.
The Tourism Authority of Thailand (TAT) has introduced a wellness-focused travel experience tailored to modern lifestyles through the “Run with the Rhythm” event. The event forms part of the “Central Rhythm – Fit Body, Relax Mind, Find Your New Life Rhythm in the Central Region” campaign and is presented as a mini-wellness festival.
We often joke that our country has three seasons: hot, very hot, and extremely hot. Last summer, however, the country recorded its highest heat index or “feels-like temperature” of 59.5C, or 41C in actual temperature, a level classified as extreme danger beyond the limits of human endurance.
Deputy Prime Minister Yodchanan Wongsawat says he has found the key to unlocking Thailand’s decades-long middle-income trap: human capital development. Yodchanan is now staking the country’s future on an ambitious education roadmap aimed at lifting Thailand into a high-value economy.
Rising living costs are intensifying pressure on families as education reforms ease school dress rules nationwide, yet household spending remains high.
For years, the pattern was always the same. Farmers would wake up to destroyed fields. Crops flattened overnight. Entire harvests gone in hours. The cause wasn’t a mystery.
The US-Iran conflict, which erupted two months ago, has triggered an oil price shock, sharp rises in the cost of living, and widespread flight cancellations worldwide. As the jet fuel crisis deepens, airlines, including those in Thailand, are continuing to cut flight capacity for the coming months.
Dr. Paiboon Eksaengsri, president of the Private Hospital Assn., said the private hospital business, as it enters the second quarter, still needs to remain cautious about the impact of the war in the Middle East.
Thailand’s exports to the United States surged 41.8% in the first quarter of 2026, as US importers accelerated orders following a court ruling that voided retaliatory tariffs imposed under President Donald Trump’s policy.
Reports indicate that Thailand is beginning to face a problem of oil storage tanks nearing capacity, with limited space left, as refineries continue operating at full production. Some refineries are said to be running at more than 100% of capacity, as high as 110%, in order to produce enough fuel to meet public demand in line with government policy.
Thailand is positioning itself as one of the region’s fastest-growing wealth markets, with Knight Frank’s The Wealth Report 2026 forecasting a 26% rise in the country’s ultra-high-net-worth individuals (UHNWIs) between 2026 and 2031 — a sign of Thailand’s expanding role as a magnet for global capital.
Hotel operators in the south are bracing for losses during the low season, mainly attributed to war in the Middle East causing sluggish demand and flight cancellations.
Thai AirAsia X has reduced flights to four destinations in three countries and temporarily terminated services to two nations in response to high fuel prices in the face of ongoing conflict in the Middle East.
‘Super dull and boring’: Foreign visitor’s take on Suvarnabhumi
Andaman coastal provinces can expect rain to linger longer this year due to an El Nino impact on the monsoon season, a weather forecaster said yesterday. The moonsoon season along the Andaman Coast from Ranong to Satun is generally from May to October each year.
Westerners in Thailand notice unique street food, vibrant markets, beautiful temples, friendly locals, chaotic traffic, respectful gestures, and cultural practices, all contributing to a richly immersive experience within 30 days.
The Transport Ministry is preparing an action plan to boost EV adoption by 300,000 vehicles, supported by tax incentives and a car trade-in scheme. Deputy Transport Minister Siripong Angkasakulkiat outlined two key measures following discussions with the Department of Land Transport (DLT), aimed at accelerating the shift from petrol-powered vehicles.
Venice, the historic city of canals, is facing a deepening crisis from climate change that is putting it at growing risk of permanent submersion, as sea levels rise faster than expected and the city’s flood defensce system may no longer be able to cope indefinitely. 
Tomorrow is the 40th anniversary of the accident at the Chornobyl nuclear power plant, one of the largest man-made disasters in human history. The catastrophe that unfolded in 1986 was the result of a reactor experiment carried out under Moscow’s orders, in blatant violation of basic safety protocols. 
Hua Hin celebrates famed boxer Pone Kingpetch
Wyndham Hua Hin Pranburi Resort & Villas has launched its “Introduction to Tennis” camp this April, designed to help kids learn the sport or enhance their skills during the school holidays. The three-day program aims to build players’ confidence, skills, and friendships in a fun and supportive environment under the guidance of an experienced tennis coach and trainer.
Traffic accidents and injuries over the first six “dangerous days” of the Songkran holiday were down by 20% from the same period a year ago, while fatalities declined by 6.5%, according to data released yesterday.
Border crossings in Trat and Chanthaburi will remain closed, with no diplomatic talks or timeline set for reopening, says Prime Minister Anutin Charnvirakul.
US President Donald Trump yesterday dismissed high fuel costs amid his war with Iran, claiming that the economic damage inflicted by the war was much less severe than expected.
The energy crisis may pose a challenge for the Thai government in pursuing its fiscal plan, which aims to reduce the fiscal deficit to no more than 3% of GDP, increase revenue through a higher value-added tax (VAT), and keep public debt below 70% of GDP, according to the Finance Ministry.
An analysis by Commerzbank indicates that global energy market fluctuations are putting significant downward pressure on the Thai baht. As Thailand imports over 50% of its energy, mainly through crude oil and liquefied natural gas (LNG), rising global energy costs have worsened its trade balance. Consequently, the USD/baht exchange rate has become a focal point for currency traders, closely monitoring the potential policy reactions from the Bank of Thailand (BOT).
Thailand has submitted its formal defense document to the United States by the April 15 deadline, rejecting allegations under Section 301 trade measures relating to excess production capacity and goods linked to forced labor. Deputy Prime Minister Suphajee Suthumpun is also preparing to meet the US Trade Representative (USTR) in early May as discussions intensify over potential tariff actions affecting Thai exports.
Thailand is expected to enter a state of stagflation late in the second quarter and the beginning of the third quarter of this year, as businesses begin material restocking while oil prices remain high amid ongoing conflicts in the Middle East, according to Kasikorn Research Center (K-Research).
Thailand is pivoting away from broad-based subsidies toward targeted support and long-term investment, Finance Minister Ekniti Nitithanprapas said, as the country prepares to host the IMF–World Bank annual meetings in Bangkok this October.
Thailand’s retail sector showed a temporary improvement in March, but the industry is still flashing warning signs for the months ahead, with confidence for the second quarter falling back below the 50-point threshold, as oil prices, higher operating costs, and weak purchasing power weigh on the outlook.
Thailand’s workforce is broadly happy — but warning signs are emerging beneath the surface. A new survey by Jobsdb by SEEK shows that overall workplace happiness among Thai employees stands at 67%, placing the country third in the region, behind Indonesia and the Philippines.
Almost 5 million people joined Songkran celebrations across Bangkok this year, up 93.4% from last year, with Siam Square topping 1.5 million, according to the Bangkok Metropolitan Administration (BMA).
True Corp. said its latest mobility data highlights shifting travel patterns and real-time digital usage during Songkran 2026, showing more evenly distributed travel nationwide, led by the northeast (Isaan), while international arrivals continued to rise, with Chinese tourists ranking first.
Middle East conflict hits Phang Nga tourism – hundreds of tour boats sitting idle
Thai Gen Z travelers are reshaping travel habits in 2026 by favoring short but frequent trips over traditional long holidays, with mental well-being and value for money emerging as top priorities, according to the online booking platform Agoda.
Returning to Bangkok after two years, I found the city far more organized than expected. The once-chaotic and disorderly image of a Southeast Asian metropolis — especially the dire conditions on Bangkok’s streets during the COVID-19 pandemic — had faded. Instead, I was struck by a sense of managed order and tidy streets.
Rice farmers Siriporn and Amnat Taidee used to burn their paddy fields between plantings — a common method of clearing crop residue partly blamed for toxic smog that blankets much of Thailand every spring.
Where once there was ice, only rock remains. One of the glaciers in a chain of snow-capped mountains in the Colombian Andes has vanished due to high temperatures driven by climate change. Satellite images show how the ice sheet covering the mountain gradually shrank from 2015 until it disappeared completely in March. 
Hua Hin Songkran schedule
Hua Hin City Municipality has begun discussions on new public transport routes as part of efforts to improve mobility and meet rising demand in the growing coastal city. Hua Hin has seen steady growth in recent years, driven by tourism, economic activity, and urban expansion. This has led to increased demand for more efficient and accessible public transport routes to support both residents and visitors.
Soero rolls back the years at Black Mountain Championship
Thailand Energy Minister Akanat Promphan announced plans to maintain electricity prices at 3.88 baht/unit from May through August, countering the Energy Regulatory Commission’s (ERC) suggestion to increase it to 3.95 baht/unit. This decision leverages a surplus of about 9 billion baht and a claw-back mechanism designed to stabilize prices amid rising fuel costs.
Diesel prices in Thailand will rise again today after the Oil Fuel Fund committee reduced subsidies for a second consecutive day, pushing retail costs higher and triggering increases in public transport fares.
The Thai government is preparing to cut domestic fuel prices by targeting what it describes as “unnecessary” cost components in the national pricing structure.
Police have arrested a husband and wife accused of operating a child begging network that allegedly exploited minors for up to nine years, forcing them to wear school uniforms, meet daily cash targets or risk abuse.
In a leafy Tehran park yesterday, Iranians gathered for picnics on the final day of the Persian new year holidays, shrugging off US President Donald Trump’s threats to bomb Iran “back to the Stone Ages”.
Surapol Suksupaet, an 82-year-old rice farmer in Pathum Thani province, warns that rising fuel costs and stagnant rice prices are pushing smallholders to the brink.
Thailand’s fishing industry has warned that soaring oil prices could force 70% of fishing boats to stop operating after Songkran, threatening domestic seafood supplies and affecting around 50,000 workers.
Thailand’s household debt climbed to 16.44 trillion baht in the fourth quarter of 2025, pushing the debt-to-GDP ratio up to 86.7% and reinforcing concerns that financial fragility in the household sector remains a serious drag on the broader economy.
Passengers using Don Mueang International Airport in Bangkok during the Songkran holiday are advised to arrive at least two to three hours before their scheduled departures, with the peak travel day expected to be April 11.
Phuket ferry and speedboat fares for routes to Koh Phi Phi, along with boat tour prices, are set to increase from April 5 after operators received approval to raise charges in response to higher fuel costs.
Women driving Thailand’s travel economy
“Promoting a low-carbon society by announcing that Thailand will achieve the goal of net-zero greenhouse gas emissions by 2050 (2050) to cope with international trade and climate change by promoting and supporting the use of clean energy such as solar energy in communities and government agencies, the use of electric vehicles and public transportation, as well as increasing energy efficiency, especially in the industrial sector.” (The prime minister delivers the Cabinet’s policy statement (Sept. 29, 2025 at the National Assembly)
Most petrol stations in Hua Hin have introduced temporary refueling limits as fuel demand continues to rise across Prachuap Khiri Khan, with officials urging motorists not to panic buy despite stable national supply levels.
So-called “smart poles” are being installed at key locations across Hua Hin as part of efforts to strengthen public safety and support the development of smart infrastructure. The initiative forms part of the Hua Hin Smart City Phase 1 project, under which Hua Hin City Municipality has installed no fewer than 30 CCTV cameras, along with related equipment throughout the municipal area.
The Cha Am Blue Swimming Crab Festival will conclude on Saturday at the Cha Am Beach viewpoint, featuring fresh seafood, conservation activities, and nightly live music.
The Hua Hin Wine Expo 2026 is being held today and tomorrow, promising a larger, more refined evolution of the event that has become part of the region’s hospitality and tourism sectors.
Thailand Riviera tourist road to improve access to Hua Hin
NH Hua Hin Hotel has appointed Nartsupak Thaweewong as general manager. Nartsupak brings more than 20 years of hospitality experience in Thailand and Singapore to the role.
Airin Phanrit, deputy spokeswoman for the prime minister’s office, said yesterday that this year’s heat index is expected to be more severe than last year’s, with levels in April and May likely to rise into the “very dangerous” range of more than 52°C.
Brent crude rose sharply above US$110 a barrel in early trading today, as fresh attacks on energy infrastructure in the Middle East heightened fears of broader supply disruption.
Whether Bangchak and PTT service stations are selling fuel at higher or lower prices than those in other ASEAN countries remains a matter of continuing public interest and frequent scrutiny. This is especially the case at present, amid the Middle East war following the attacks launched by the United States and Israel on Iran.
The Airline Association of Thailand (AAT) is seeking government intervention for relief measures, as the aviation industry faces escalating cost pressures. In a recent meeting with executives from its member airlines, including Bangkok Airways and Thai AirAsia, the AAT discussed challenges posed by global economic conditions and external factors, particularly the geopolitical tensions affecting fuel prices.
Saha Pathanapibul and BJC, two major consumer goods companies, have warned retailers of the impact of unrest in the Middle East, which has driven up raw material, packaging, and transport costs and may affect product availability and deliveries.
The Land Transport Federation of Thailand has issued five demands for the government to address the energy crisis, warning it may escalate to a nationwide transport shutdown if no action is taken.
Thai fishermen staying ashore as fuel prices bite
Thais say their top concern is rising living costs and they are urging the new government to take swift action on the issue, according to a National Statistical Office (NSO) survey.
Despite declines in new launches and inventory in Bangkok, condo developers are likely to delay new supply this year, as sales remain sluggish and absorption rates continue to fall, according to the Real Estate Information Center (REIC).
Bangkok’s Chatuchak Named the Best Night Market in the World
Small businesses and households are being urged to reduce their reliance on the state electricity grid and adopt solar power solutions, as global energy price volatility threatens to drive up costs, despite Thailand’s capped power tariffs, according to solar firms.
Thwaites Glacier in west Antarctica, covering more than 192,000 square kilometers, has been dubbed the “Doomsday Glacier” because it acts as the final barrier preventing the west Antarctic ice sheet from flowing into the ocean. But the glacier is now melting rapidly, raising fears that many coastal cities around the world could eventually be submerged.
The Amazing Muay Thai Festival 2026 will be held Feb. 4-7 at Rajabhakti Park in Hua Hin, with the Royal Thai Army working alongside tourism and provincial authorities to showcase Muay Thai as a key part of Thailand’s cultural heritage.
Seriously harmful levels of ultrafine dust, three times the safe limit, were reported in Greater Bangkok this morning, while most of Thailand was blanketed with unsafe smog.
Thai gold shops face closures as prices top 70,000 baht
Thailand’s export outlook for 2026 could improve if reforms accelerate, but speakers at a trade forum warned that global competition is intensifying and domestic growth may remain subdued.
Suphajee Suthumpun, minister of commerce, opened a seminar and delivered a special keynote on yesterday, titled “Mission to Win for The Game Changer”, organized by the Department of Foreign Trade under the Ministry of Commerce.
Thailand must rethink its economic resilience strategies to respond to China’s accelerating outward expansion, which presents both significant opportunities and growing risks for the Thai economy, experts said at a regional forum yesterday.
As 2026 unfolds, Thailand’s tourism industry faces a complex and delicately balanced moment. The long-expected rebound in Chinese arrivals has fallen short of official forecasts, while breaking news of a new virus outbreak in India and Nepal now threatens to disrupt one of Thailand’s fastest-growing source markets.
Agoda, a digital travel platform, says Bangkok ranked second among the most popular Asian destinations for international travelers during the Chinese New Year period. Tokyo topped the list, followed by Bangkok, Taipei, Osaka, and Seoul.
Can Southeast Asia keep the lights on for solar projects as costs rise?
Phuket has long been synonymous with tropical splendor thanks to its world-famous beaches, emerald rainforests, and waters teeming with life. This profound natural beauty is the very soul of its allure. Yet, for years, the pressures of overtourism, relentless development, and pervasive pollution have threatened to unravel the delicate ecological balance that sustains this paradise.
French lawmakers have passed a bill that would ban social media use by under-15s, a move championed by President Emmanuel Macron as a way to protect children from excessive screen time. 
A controlled forest-burning operation has begun in Cha Am district to reduce wildfire risk and airborne dust, with authorities saying the initiative is aimed at preventing severe forest fires and limiting PM2.5 pollution during the dry season.
The leadership of Thailand’s three largest commercial banks have issued a unified warning for 2026, describing the upcoming financial year as a period of “all-around exhaustion.”
Average headline inflation is expected to rise slightly in 2026, driven by increasing prices of agricultural products and the recovery of the tourism sector, according to the Trade Policy and Strategy Office (TPSO).
Leading economists have issued a stark warning over the proliferation of short-term populist campaign pledges, asserting that these policies are laying a “fiscal trap” that threatens Thailand’s long-term economic sovereignty and its international credit standing.
Thailand’s property market is facing another major test in 2026, after new figures from the Real Estate Information Center (REIC) of the Government Housing Bank pointed to a clear slowdown in foreign demand in 2025 — long viewed as a key engine of the condominium market.
The outlook for the restaurant industry in 2026 appears grim as there are no new positive factors. A Thai Michelin-starred chef urged restaurant operators to think carefully about business expansion.
Health and wellness are increasingly viewed as a new form of luxury, driving lifestyle changes and fueling rapid growth across global well-being industries this year. Dr. Tanupol Virunhagarun, chief executive of BDMS Wellness Clinic and BDMS Wellness Resort, said the wellness trend will continue expanding over the next five years worldwide.
Tourism has surged beyond pre-pandemic levels, placing pressure on popular cities, islands, and natural landmarks. By charging tourists, governments aim to generate dedicated funding to manage crowds, upgrade infrastructure, and preserve destinations, while allowing tourism to continue.
Expat Thailand 2025: Open Doors, Uneven Rules
AIS launches simple SMS scam reporting service via 1185
Indian Boycott Calls Grow After Hindu Statue Damage Near Thai Border
Thailand offers 39 free camping sites for new year holidays
Brigitte Bardot, the French 1960s sex symbol who became one of the greatest screen sirens of the 20th century and later a militant animal rights activist and far-right supporter, has died. She was 91. 
Bangkok Tops Global List as Least Affordable City for Renters
Police Panel Finds Ex-National Chief Guilty for Gambling Graft