- Pranburi expands biodiversity-based tourism/Artist Village Hua Hin ‘Beach Art’ exhibition/Valentine’s Day flowers/How expensive is healthcare in Asia?/Will election deliver a stable government?/Thai Baht Strengthens
- ECONOMY: Tackle Four Economic Crises First/’10 Plus’ to revive confidence/Hotel sector braces for challenging year/Restaurant association: expand co-pay stimulus/Digital tech seen key
- TOURISM: Airports Expect 4.1 million passengers
- FOREIGNERS BEHAVING BADLY/HUA HIN TRANSPORT and LINKS
Pranburi expands biodiversity-based tourism efforts
Prachuap Khiri Khan province is stepping up plans to expand biodiversity-based tourism in Pranburi district, with officials aiming to generate greater economic value through conservation tourism while protecting local natural resources. The move was discussed yesterday at a meeting of the committee and working group responsible for driving biodiversity-based tourism at the local level in Pranburi.
The meeting followed the completion of a master plan by the Biodiversity-Based Economy Development Office, or BEDO, which has identified Pranburi, Sam Roi Yot, and Kui Buri as three pilot districts for biodiversity-based tourism in Prachuap Khiri Khan. Continued …
Artist Village Hua Hin ‘Beach Art’ exhibition starts Saturday
The Beach Art exhibition Hua Hin will run from Feb. 14–28 at Artist Village Hua Hin, featuring works by Swiss artist Frederic Waelti, who has been living in Hua Hin for several years.
The exhibition brings together a body of work created from discarded materials and objects collected along the shoreline, including driftwood and other remnants shaped by the sea. Waelti’s pieces explore how materials often seen as worthless can be transformed into artworks with visual impact and meaning, while also encouraging reflection on coastal environments and human responsibility toward them. Continued …
Your Turnkey Energy Provider
As Hua Hin’s longest-running solar installer serving the expat community, we’ve built our reputation on something rare in Thailand: we’re still here, and so are our 2,000+ customers. We’re not just installing solar systems – we’re your long-term partner in achieving true energy self-sufficiency.
And now, we’ve been recognized by Asia Business Outlook as one of the Top 10 renewable energy companies in Southeast Asia.
Our fully employed local team (never subcontractors) designs every system bespoke to your home and lifestyle, sources premium components directly from trusted Thai suppliers for unbeatable value, then walks alongside you through every stage of your journey to energy independence. With comprehensive aftercare including maintenance contracts, responsive call-out service, and 24/7 support through our Line official store, we ensure your path to self-sufficiency is smooth from day one through year ten and beyond. We speak your language, understand expat needs, and provide the hands-on guidance that turns a solar installation into lasting energy freedom.
Choose Solar Solution Ltd:,your committed partner in the journey to self-sufficiency, for the long haul. Call Clark today at +66 80825 2413, or Clive at +66640528172.
Valentine’s Day flowers: meanings and the best pick for your partner
Every year on Feb. 14, Valentine’s Day is observed as a time when people around the world express love for their spouses, partners, and those close to them.
Traditions and customs passed down over hundreds of years have shaped it into the celebration we recognize today. This year, it falls on Saturday. Continued …
How expensive is healthcare in Asia?
As global healthcare costs continue to rise, access to affordable and reliable medical care has become an increasingly important factor in travel decisions. For retirees, digital nomads, long-stay visitors, and medical tourists, healthcare is no longer merely a matter of safety. It is part of the destination value proposition.
Rather than comparing complex surgical procedures, this analysis examines routine private healthcare services. Health check-ups, blood tests, dental treatment and basic diagnostic imaging are the services most travelers actually use and typically pay for themselves. Continued …
Will Thailand’s election deliver a stable government?
The ruling Bhumjaithai Party scored a decisive victory in Thailand’s general election, routing progressive and populist parties to put leader Anutin Charnvirakul in the running to become the first premier voted back to office in 20 years.
Bhumjaithai grabbed and retained a sizeable lead in early vote counting, despite opinion polls that favored the liberal People’s Party, whose leaders, along with those of the Pheu Thai Party, had conceded early. Continued …
Thai Baht Strengthens Following Bhumjaithai Party’s Election Victory
The Thai baht rose by 1.3% to 31.2 per dollar yesterday, recovering from previous losses and reaching a high not seen in over a week. This rebound can be largely attributed to enhanced market sentiment following the substantial election success of the Bhumjaithai Party.
As Thailand’s ruling conservative party, the Bhumjaithai Party has made a significant impact by winning 191 of the 500 seats in the House of Representatives, a notable increase nearly triple that of their 2023 performance. This solid victory has instilled confidence among investors, signaling a more stable political environment. Continued …
FTI Urges New Government to Tackle Four Economic Crises First
The Federation of Thai Industries (FTI) has urged the incoming government to prioritize urgent economic and cost-of-living problems as its first agenda, warning that household debt, SME distress, export pressures, and an influx of cheap imports now pose a critical threat to growth and public welfare. T
FTI Chairman Kriengkrai Thiennukul said the private sector hopes Thailand will soon have a capable and ethical government, noting that the composition of the cabinet directly affects public and investor confidence. He stressed the need for a swift government formation to ensure uninterrupted economic management and policy implementation. Continued …
Bhumjaithai rolls out ’10 Plus’ to revive confidence, economy
Unofficial results of the 2026 general election clearly point to the Bhumjaithai Party taking the lead in forming the next government. The party campaigned on its “10 Plus” economic platform, which is set to become the core economic policy of the new administration.
Ekniti Nitithanprapas, deputy prime minister and minister of finance, said post-election economic management must proceed simultaneously on three fronts: short-term economic recovery, long-term structural growth, and income distribution to reduce inequality. These pillars form the backbone of the “10 Plus” policy. Continued …
Hotel sector braces for challenging year
Thailand’s hotel sector will remain highly challenging in 2026, pressured by multiple factors, including uncertainty in key foreign markets amid global geopolitical risks and the continued strength of the baht, according to Kasikorn Research Center.
Prolonged tensions along the Thai–Cambodian border are expected to continue affecting hotels in certain provinces, while fast-changing travel trends and a growing supply of accommodation are intensifying competition, particularly in established destinations. Continued …
Restaurant association wants to expand co-pay stimulus
The Thai Restaurant Assn. is calling for small eateries registered as juristic persons to be included in the anticipated revival of the “Khon La Khrueng Plus” co-payment scheme under the new government led by the Bhumjaithai Party.
Association President Thaniwan Kulmongkol said the association is keen to see the reintroduction of the Khon La Khrueng scheme. However, many association members operate medium-sized restaurants that exceed the scheme’s income limits, making them ineligible for participation. Continued …
Digital tech seen key under new government
The public sector under the new government is expected to accelerate the adoption of cloud and artificial intelligence (AI) technology to bridge its legacy bureaucratic systems with advanced digital technology.
With the 2027 fiscal budget expected to see IT spending by each state agency climb to 30%, this presents a gold-rush opportunity for tech service providers to tap government agencies that are expected to provide or upgrade their e-services and consolidate fragmented applications into a unified intelligent infrastructure. Continued …
Thai Airports Expect 4.1m Passengers Over Chinese New Year
Airports of Thailand Plc (AOT) expects more than 4.11 million passengers to pass through its six airports during the Chinese New Year holiday period from Feb. 13-22. The surge is driven largely by a continued recovery in the Chinese market, increasing pressure on airport operations nationwide. Authorities are preparing for heavier traffic and longer processing times during peak travel days.
AOT President Pavina Jariyathitipong said passenger traffic across Suvarnabhumi, Don Mueang, Chiang Mai, Mae Fah Luang–Chiang Rai, Phuket and Hat Yai airports is projected to reach about 4.11 million. This total includes around 2.6 million international passengers and 1.51 million domestic travelers. Continued …
- Russian Tourist Caught on Camera Defecating in Pattaya’s Traffic Island – Continued …
- Tourist Couple Caught on CCTV Stealing Bag in Phuket – Continued …
Hua Hin Links and Transport
Calendar of events/Airport schedule/Bangkok airport bus schedule/Hua Hin-Pattaya bus schedule/Air pollution index map/90-day online report/driver’s license/Market Village and Bluport cinemas/Emergency numbers
The Tourism Authority of Thailand (TAT) is holding the “Amazing Muay Thai Festival 2026” to promote sports tourism and elevate Muay Thai as a cultural heritage on the international stage.
From Feb. 8 to 11, a moderate to strong high-pressure system, or cold air mass, from China will cover the upper parts of Thailand, leading to thunderstorms initially, followed by a decrease in temperature and strong winds.
Air quality in Bangkok has worsened, with PM2.5 levels exceeding safe standards, causing respiratory issues. Eastern Bangkok records the highest levels.
Two timebombs were defused at the Pattani bus terminal in Muang district yesterday after they were found hidden a toilet, with authorities saying they resembled previous finds at several petrol stations in the province.
The president of Thailand’s fifth-largest bank has acknowledged the country’s economic challenges following its recent characterization as the “sick man of Asia”, arguing the malaise requires deep structural reforms rather than temporary stimulus, while unveiling a strategy to bolster sustainable finance by 40% to 350 billion baht (US$10.1 billion) by 2030.
TikTok has confirmed its long-term investment plan in Thailand worth 270 billion baht, according to caretaker finance minister Ekniti Nitithanprapas.
Thailand’s border trade grew to Bt1.937 trillion in 2025, a 6.7% increase from the previous year, as reported by the Ministry of Commerce. This growth allowed the country to maintain a substantial trade surplus amid regional disruptions. Exports reached BT1.063 trillion, and imports rose to Bt874 billion, resulting in a trade surplus of Bt188.6 billion.
The Gold Traders Assn. reported that gold prices were adjusted 101 times throughout yesterday, with prices falling by Bt2,300 compared with trading on Feb. 4.
Bangkok restaurateur Sorathep Steve said he was told off last Saturday by customers who had just flown in from the United States and ordered a bottle of wine, only to be told of Thailand’s election-linked ban on alcohol.
Thailand enters 2026 at a defining inflection point. Regional travel demand across Asia is rising strongly, yet Thailand’s relative performance is weakening as faster-moving competitors accelerate. The divergence is increasingly clear.
Thailand’s Hat Yai picks up the pieces in wake of devastating floods
B.Grimm Power (BGRIM) is positioning clean energy as a game changer for Thailand’s energy transition, accelerating its push into renewables as the country and global industry move toward a low-carbon future.
Bitcoin sank in early Asia trading today, extending a selloff that had already erased all the gains booked by the token since US President Donald Trump’s 2024 election victory. The original cryptocurrency fell as much as 4.8% to a fresh low of US$60,033 this morning, after hours earlier plunging to its lowest level since October 2024, according to data compiled by Bloomberg. It later pared those losses and was up by more than 2% to over $64,400 by 9.12 am in Singapore. 
Australian undercover inspectors have found pubs fail to pour enough beer and other alcohol into customers’ glasses for nearly a third of the drinks they serve. The government sent “secret shopper” officials to 436 licensed venues across the country in October to check if they were filling glasses high enough. Preliminary findings showed 32% of the drinks they served failed to deliver the “correct amount”, said the National Measurement Institute’s audit report released this week. 
The Thai Meteorological Department (TMD) has predicted that the summer of 2026 will be hotter than the previous year. The summer season is expected to begin later than usual, around the end of February (approximately two weeks later than typical), and will last until mid-May 2026.
Thailand is facing a “perfect storm”, as a low birth rate, persistent poverty, and a rapidly aging society place mounting pressure on the tax base, welfare system, and social structure, says the Equitable Education Fund (EEF).
Ahead of the Feb. 8 election, various political parties in Thailand have expressed their support for sex workers, pledging to enhance protection and dignity under the law in a nation where prostitution remains illegal.
Cambodia has carried out a massive raid on scammer gangs, detaining more than 2,000 people amid pressure from China to crack down on its online fraud industry. Nearly 1,800 Chinese nationals were among those held, according to the Cambodian Interior Ministry.
As the global order shifts rapidly to geopolitical tensions, evolving trade rules, and technological competition that is reshaping economics, business leaders and analysts are urging Thailand to adapt to these changes.
Private consumption indicators in Thailand climbed 2.5% month-on-month in December, rebounding from a 0.3% fall in November and marking the sharpest rise since April 2022. Gains were broad-based across all spending categories, with growth in services spending led by hotels and restaurants, partly supported by government stimulus measures.
The rapid emergence of instant commerce in Thailand, a retail evolution defined by delivery within a few hours, will become the new battlefield for on-demand players and e-commerce platforms, say brands.
According to the Global Wellness Institute (GWI), the global wellness economy has been continuously growing. In 2024, it was valued at US$6.8 trillion, increasing to US$7.3 trillion in 2025, and expected to reach US$7.9 trillion in 2026.
Gold prices hit a record high above $5,500 due to US-Iran tensions, with expectations of the Federal Reserve moving to rate cuts, pushing the baht to strengthen below 31 baht per dollar, the strongest in almost five years.
The Federation of Thai Industries (FTI) is calling for Thailand to expand into new high-potential markets to support the country’s export and manufacturing sectors, as key trading partners face economic weakness amid a global slowdown.
Thai durian exports are expected to face several hurdles due to labor shortages and a lack of collection centers during the harvest season. Durian supply is forecast to reach 1.78 million tons this year, with the eastern region contributing 1.06 million tons, or 59.5% of total output.
Thai gold prices on Saturday were down by 1,200 baht per baht-weight (15.2 grams), as a global and local correction continued after a surge to record highs earlier in the week.
Thailand’s tourism industry ended 2025 with mixed results. Official data released in early 2026 revealed a 7.2% decline in international arrivals, bringing the total to 32.97 million visitors.
This year is being seen as a “structural turning point” in business, as the combined pressures from the climate crisis, technological advancements, and demographic changes make the concept of “sustainability” no longer just a policy for improving image. It has become the new foundation for growth, competitiveness, and long-term survival for businesses.
Thai EV charging service provider Sharge has partnered with Grab to build a dedicated charging network for the company. It plans to invest over 400 million baht in the project.
Nobel Prize-winning economist Paul Krugman has warned that the rest of the world is starting to pull away from the United States, driven by frustration with President Donald Trump’s threats, and that the shift will ultimately leave Americans poorer. 
Japan will expand overtourism countermeasures from 47 to 100 areas nationwide as it positions inbound tourism as a core strategic industry after foreign visitor spending hit a record 9.5 trillion yen in 2025. 
Authorities are tackling forest fires near Hua Hin after satellite data detected multiple hotspots over two consecutive days in forest areas toward Cha Am, prompting concern among local residents about air quality.
Prachuap Khiri Khan has announced a province-wide burning ban, prohibiting all forms of open burning from Feb. 1 (Sunday) to May 31, as authorities move to curb PM2.5 pollution and protect public health.
Unsafe levels of ultrafine dust has blanketed 57 provinces and Bangkok and one province, Samut Songkhram, faced a red level of harmful smog.
Lt. Gen. Kanok Netrawatthanasena, former deputy commander of the 2nd Army Area and former commander of the Suranaree Task Force, said he believes a third round of fighting is inevitable, pointing to what he described as clear signs of defensive preparations along the border.
The Department of Medical Services has confirmed that Rajavithi Hospital and other major medical facilities are fully prepared to handle suspected or confirmed cases of Nipah virus infection, even though no cases have yet been reported in Thailand.
The Nipah virus (NiV) is a severe infectious zoonotic disease, primarily affecting South and Southeast Asia, that presents a high mortality rate, estimated between 40% and 75%. First identified in 1999 during an outbreak among pig farmers in Malaysia and Singapore, NiV is a priority pathogen due to its fatality rate and the current lack of approved vaccines or specific treatments.
Government measures to support small and medium-sized enterprises (SMEs) are expected to help increase monetary circulation in the economy by at least 260 billion baht this year, says the chief of Thai Credit Guarantee Corp. (TCG).
The Federation of Thai Industries (FTI) has announced a vehicle manufacturing target of 1.5 million units for 2026, a modest increase from 1.45 million units last year, driven by expectations of stronger domestic demand and growing production of battery electric vehicles (BEVs).
The influx of low-priced goods from China has a far more severe impact than US tariffs on Thai products, says Somkiat Tangkitvanich, president of the Thailand Development Research Institute (TDRI).
Tech consulting firm Bluebik foresees three megatrends that will transform organizations into intelligent enterprises amid a volatile economy and intense competition.
China aims to attract at least 1.5 million Thai visitors this year, up from more than 1 million in 2025, while the Tourism Authority of Thailand (TAT) expects to generate 35.4 billion baht from 1.25 million foreign tourists during the 10-day Chinese New Year holiday next month.
AirAsia issued an apology following a coordination issue that left 23 passengers on a shuttle bus during boarding for a domestic flight from Bangkok to Hat Yai. The incident occurred on Jan. 17 on a flight scheduled to depart Don Mueang International Airport.
Bangkok ranks first as the world’s favourite city for digital nomads, with Chiang Mai close behind. It’s easy to see why. Thailand has a magnetic charm that pulls people in. You come for a short stay, rent a scooter, find a café with fast Wi-Fi, and before you know it, you are talking about “base cities” and lease renewals.
I like to think I’m a pretty cautious and attentive person. So, when I first came to Thailand, I did some homework to avoid any social faux pas. Despite my efforts, there were still some things I didn’t catch until after I arrived.
New plug-and-play solar panels are making home solar more accessible for both homeowners and renters. A “PBS NewsHour” segment showcased how plug-and-play solar panels work and how they have made solar power affordable for many people who previously thought that home solar was unattainable.
The Rice Department is advancing carbon farming as a nationwide strategy to make rice production more sustainable and to support the country’s long-term carbon neutrality goals.
Britain’s Prime Minister Keir Starmer met Chinese leader Xi Jinping in Beijing today, seeking closer trade ties while balancing sensitive issues of national security and human rights. This is the first visit to China by a UK prime minister since 2018 and follows a slew of Western leaders seeking support from Beijing recently, pivoting from an increasingly unpredictable United States. 
Global gold prices jumped to a fresh all-time high, breaking above $5,400 an ounce, after former US President Donald Trump warned Iran to reach a nuclear deal and the US Federal Reserve kept interest rates unchanged, as expected. 
The Amazing Muay Thai Festival 2026 will be held Feb. 4-7 at Rajabhakti Park in Hua Hin, with the Royal Thai Army working alongside tourism and provincial authorities to showcase Muay Thai as a key part of Thailand’s cultural heritage.
Seriously harmful levels of ultrafine dust, three times the safe limit, were reported in Greater Bangkok this morning, while most of Thailand was blanketed with unsafe smog.
Thai gold shops face closures as prices top 70,000 baht
Thailand’s export outlook for 2026 could improve if reforms accelerate, but speakers at a trade forum warned that global competition is intensifying and domestic growth may remain subdued.
Thailand’s hotel sector is shifting toward a more mature phase, which will see more of the country’s hotel assets repositioned to accommodate changing market dynamics.
Agoda, a digital travel platform, says Bangkok ranked second among the most popular Asian destinations for international travelers during the Chinese New Year period. Tokyo topped the list, followed by Bangkok, Taipei, Osaka, and Seoul.
Can Southeast Asia keep the lights on for solar projects as costs rise?
Phuket has long been synonymous with tropical splendor thanks to its world-famous beaches, emerald rainforests, and waters teeming with life. This profound natural beauty is the very soul of its allure. Yet, for years, the pressures of overtourism, relentless development, and pervasive pollution have threatened to unravel the delicate ecological balance that sustains this paradise.
French lawmakers have passed a bill that would ban social media use by under-15s, a move championed by President Emmanuel Macron as a way to protect children from excessive screen time. 
It’s easy to get cynical in Thailand. We complain about the heat, the traffic, the dual pricing, and the scams. But then, something happens that stops you in your tracks.
The Hua Hin Provincial Court has denied bail to “Sam”, the suspect in the brutal murder of a female hotel employee in central Hua Hin, citing the seriousness of the charges and concerns that he could flee if released.
The State Railway of Thailand (SRT) has finished repairing a stretch of railway track in Sikhiu district of Nakhon Ratchasima province in the wake of a fatal crane collapse that struck a passenger train on Jan. 14, killing 30 people, while a parallel technical investigation moves toward identifying the causes and accountability.
Siam Legal International, a full-service law firm with over 22 years of experience advisinginternational clients in Thailand, has released its comprehensive guidance for foreign nationals and businesses navigating Thailand’s regulatory environment in 2026. The firm highlights several national developments that may influence administrative procedures, compliance expectations, and regulatory focus throughout the year.
The World Bank’s Global Economic Prospects report indicates that Thailand’s GDP is predicted to grow by 1.8% in 2026, a slight revision upward by 0.1 percentage point from an earlier projection. Despite this increase, Thailand’s growth remains the lowest among major ASEAN countries.
The baht has again become a growing concern after strengthening rapidly. Yesterday, the baht continued to appreciate and broke below the 31.00 level against the US dollar, reaching a strong level of THB30.88 per US dollar.
In November, Thai merchandise exports reached USD 27.45 billion, growing 7.1% year-on-year (YOY), slightly above SCB EIC’s 7% forecast but below the Reuters median of 8.3%. Despite solid expansion, seasonally adjusted exports showed signs of slowdown, declining 2.3% month-on-month.
Thailand is participating in the World Economic Forum (WEF) annual meeting in Davos to boost investor confidence and promote its economic policies, with a focus on digital economy investments. The event in Switzerland from Jan. 19–23 sees around 3,000 participants, including 64 heads of state.
Thailand’s commercial banking sector posted solid results in 2025, with the combined performance of 11 banks remaining at a healthy level: SCBX, Bangkok Bank (BBL), Kasikornbank (KBANK), Bank of Ayudhya (BAY), TMBThanachart Bank (TTB), Kiatnakin Phatra Bank (KKP), TISCO Financial Group (TISCO), Land and Houses Bank (LHFG), CIMB Thai Bank (CIMBT), Thai Credit Bank (CREDIT) and Krungthai Bank (KTB).
Thailand’s rice exports exceeded official targets in 2025, but the Ministry of Commerce has lowered its projection for 2026 amid intensifying global competition, currency volatility, and geopolitical risks. Officials say the focus next year will be on defending existing markets while expanding into selected new destinations to support farmer incomes and stabilize export volumes.
The era of volume is dead. The next decade of Thai tourism will and must be shaped not by the number of arrivals, but by the economic value generated by those arrivals.
The Tourism Authority of Thailand’s (TAT) latest promotional campaign, featuring pop icon Lisa of Blackpink, has drawn mixed reactions online, with critics arguing that the TAT has secured a “precious gem” but undermined her value through poor presentation.
Singha Park Chiang Rai marks 10 years of balloon fiesta
US President Donald Trump has withdrawn his threat to impose new tariffs on multiple countries that oppose US control of Greenland, saying he has now reached an outline framework agreement with NATO. “Based upon this understanding, I will not be imposing the tariffs that were scheduled to go into effect on February 1,” Trump wrote online, without providing details. He posted the message after meeting Mark Rutte, secretary-general of the North Atlantic Treaty Organization (NATO), in Davos, Switzerland, on the sidelines of the World Economic Forum. 
In 2026, Thailand is expected to complete one of the most significant transformations in its immigration system, the abolition of passport stamping and the full adoption of a 100% digital immigration platform.
International Living magazine has identified the five most affordable places to live or retire in 2026, which scored the highest in the cost-of-living category of its 2026 Global Retirement Index. It evaluated retirement destinations across climate, healthcare, visa and lifestyle, along with cost.
A grayscale sky is showing signs of life over slumbering waves, with sunshine breaking through clouds that had earlier brought steamy tropical rain to the northeast coast of Koh Samui.
President Donald Trump said the U.S. will seize control of Greenland “the easy way” or “the hard way” and warned that he won’t miss out on the opportunity to Russia or China. “We are going to do something on Greenland whether they like it or not,” he said. 
Iran is currently cut off from the outside world. The government has severed internet and telephone lines nationwide, hoping to blind and deafen the international community to the brutality of its crackdown. Yet, the screams of frustration from the streets echo far beyond the digital blackout. This nationwide uprising is a clear signal: the 40-year-old theocratic regime is facing its most catastrophic crisis of faith yet. 
Gold, silver and platinum surge to fresh peaks
What will power Southeast Asia in the coming year? 5 trends to watch
Thai year of environmental upheaval
Thailand’s top 10 cleanest coasts and rivers
CNN Picks Bangkok for Global Countdown
Thailand’s Chearavanont Family Among World’s Top 25 Wealthiest
Thailand rewrites SEA Games history with record-breaking gold rush
Hun Sen’s war is his last gasp
Big C shuts 170 Big C Mini outlets as growth falters
Thai brands eye China’s booming premium health and beauty market
