- Harvest Wine Run Festival/Thai Drones Revolutionize Medical Deliveries/Thailand Faces Youth Drug Crisis/Apple’s cheapest Mac ever
- ECONOMY: Government acts to avert fuel crisis/Top bank predicts 33 baht to dollar/Energy price spike puts eateries on edge/Thai exports hit by war/Thailand eyes US LNG
- TOURISM: US Iranian war leaving Thailand’s tourism sector reeling/Iran Conflict and Airspace Closures Impact/25% tourism decline ‘worst-case scenario’/Airline Troubles Mount
- CLIMATE THAILAND: Haze blanketing Chiang Mai
- FOREIGNERS BEHAVING BADLY/INTERNATIONAL/HUA HIN TRANSPORT and LINKS
Harvest Wine Run Festival returns to Monsoon Valley tomorrow
The Harvest Wine Run Festival Hua Hin returns to Monsoon Valley Vineyard tomorrow, inviting runners, walkers and wine lovers to combine fitness, food, and vineyard fun in one unique event.
This one-of-a-kind wine run through Monsoon Valley Vineyardis perfect for runners, joggers, walkers, wine lovers, and families. Continued …
Thai Drones Revolutionize Medical Deliveries to Remote Islands
Thai-built drones are being trialed to deliver critical medical supplies, aiming to improve access for patients in remote island hospitals by significantly reducing wait times.
The Department of Medical Services (DMS) is enhancing connectivity between mainland hospitals and island communities, traditionally reliant on limited boat schedules, by utilizing unmanned aerial vehicles. Initial tests began in 2023, targeting routes from the southern province of Satun, and have cut transportation time from 120 minutes to just 15 minutes, according to DMS Director-General Dr. Natthaphong Wongwiwat. Continued …
Thailand Faces Youth Drug Crisis Amid Rising Accessibility
Thailand is grappling with a severe youth drug crisis as narcotics such as cannabis, kratom, and methamphetamine become increasingly accessible, reports the Thai Health Promotion Foundation (ThaiHealth).
Urgent measures are required to combat the escalating issue, compounded by inadequate public health resources, according to Rungarun Limlahaphan, director at ThaiHealth. In 2024, out of 13,631 youths prosecuted for criminal offenses, 8,971 had drug use histories, highlighting the urgent need for intervention. Continued …
Apple’s cheapest Mac ever lands in Thailand
Apple has redrawn the entry line to its laptop range, launching the MacBook Neo as its cheapest Mac ever. The move is a direct shot across the bows of budget Windows PCs and Chromebooks, with Thailand emerging as a key battleground for younger professionals, students, and first-time Mac buyers.
Unveiled this week during Apple’s March product push, the MacBook Neo starts at US$599 globally and from 19,900 baht in Thailand. It is the first time in more than a decade that Apple has rolled out a purpose-built budget Mac, rather than leaning on older models to keep prices down at the bottom end of its lineup. Continued …
Government acts to avert fuel crisis
The government has introduced a series of emergency measures to prevent domestic fuel shortages, including increasing oil reserves and suspending most exports, while assuring the public that national energy supplies remain secure.
Speaking at Government House yesterday, Energy Minister Auttapol Rerkpiboon said the measures were discussed during a meeting convened by Prime Minister Anutin Charnvirakul, with relevant agencies to review the country’s energy preparedness. Continued …
Analysts urge the government to prepare for higher oil prices, top bank predicts 33 baht to dollar rate
Thailand’s baht is facing renewed pressure as oil prices surge amid escalating conflict in the Middle East. Yesterday, the Kasikorn Research Center warned that the currency could weaken sharply.
Specifically, it said the baht could slide to 33 per US dollar if the war continues over the coming week. Already, volatility has intensified across currency markets. As a result, Thailand’s exposure as a net oil importer has come back into focus. Continued …
Energy price spike puts eateries on edge
Restaurants are bracing for potential hikes in raw material prices due to rising energy costs, driven by the ongoing conflict in the Middle East.
Thaniwan Kulmongkol, president of the Thai Restaurant Assn., said restaurant operators fear the war in Iran may escalate, while tensions have already driven up energy prices. The surge in energy prices will inevitably lead to higher logistics costs, resulting in higher prices for raw material and restaurant equipment, she said. Continued …
Thai exports hit by war as costs and delays surge
The war involving the United States and Israel against Iran has begun to directly affect Thai exports, as shipping routes in the Middle East face mounting risks. Some shipping lines have stopped accepting cargo, while war-risk insurance premiums have surged, leaving some Thai export shipments delayed and stranded in transit.
Exporters are now being forced to choose between bringing goods back to Thailand or storing them temporarily at hub ports such as Singapore while they assess the situation. Continued …
Thailand eyes US LNG to cut Hormuz energy risk
Thailand is stepping up efforts to secure alternative energy sources, including potential purchases of liquefied natural gas (LNG) from the United States, to reduce risks associated with a possible closure of the Strait of Hormuz amid escalating tensions in the Middle East.
Prime Minister Anutin Charnvirakul has instructed the Energy Ministry and PTT Public Co. to urgently identify additional sources of oil and gas in order to reduce Thailand’s reliance on the Middle East. Officials have been asked to report progress within one week. Continued …
US Iranian war widens further, leaving Thailand’s tourism sector reeling
The US President and the United States military continue to pour new resources into the widening conflict with Iran, targeting the leadership of the Islamic Republic, its armed forces, and maritime resources in the Gulf.
The war has severely hit Thailand’s foreign tourism sector, cutting the ground from under the kingdom’s lucrative long-haul market with Europe. Last year’s arrivals from this market helped the challenged Thai economy cope with a 7% fall in arrivals. Now Thailand faces another year of tourism decline. Continued …
Thailand Tourism: Iran Conflict and Airspace Closures Impact
Just as Thailand’s tourism sector began to exhale, celebrating a post-pandemic recovery that seemed unstoppable, a new shadow has fallen over the “Land of Smiles.” The recent eruption of conflict in the Middle East — specifically the escalating war involving Iran — has sent shockwaves through the global travel industry, leaving Thai officials and hoteliers scrambling to protect their ambitious 2026 targets.
Only weeks ago, the atmosphere was electric. During the Chinese New Year festival, arrivals from China surged to a staggering 30,000 per day. The Thai Hotels Assn. (THA) and the Tourism Authority of Thailand (TAT) were confidently eyeing a record-breaking year, with a goal of 36.7 million foreign visitors and 3 trillion baht in total revenue. Today, that target feels like a moving goalpost. Continued …
25% tourism decline ‘worst-case scenario’
The war that has shut Mideast airspace has hit European markets, caretaker tourism and sports minister Artthakorn Sirilatthayakorn said yesterday after talks with Tourism Authority of Thailand (TAT) officials.
In the short term, the war has affected those whose flights are connected through Middle Eastern hubs, and might also hit travelers’ confidence in taking long-haul trips to Thailand. Continued …
Airline Troubles Mount as Flight Cancellations Top 23,000
The financial and logistical troubles the Iran war is causing for the global aviation industry are compounding by the day, with the number of canceled flights to Middle East hubs surpassing 23,000 since fighting began. Emirates, the world’s largest international airline, extended its suspension of flights to Dubai through the end of tomorrow, a full week since the US and Israel launched their joint attack. Qatar Airways extended its service halts into today. Video …
Forest fires feed haze blanketing Chiang Mai
Air quality in this northern border province has deteriorated sharply, with thick haze blanketing the city as forest fires surge across much of the upper north.
Satellite data yesterday morning detected 235 hotspots in 17 provinces, with Lampang (60) and Phrae (33) recording the highest numbers. Chiang Mai reported one hotspot in Hot district. Continued …
- 94 Vietnamese arrested in Bangkok raid linked to gambling network – Continued …
- Russian Man Arrested for Illegal Cannabis Operation in Pattaya – Continued …
- Naked German Tourist Tasered After Koh Tao Rampage – Continued …
- Chinese Fugitive Linked to Illegal Gambling Arrested in Pattaya – Continued …
Trump fires homeland security chief Kristi Noem
US President Donald Trump yesterday fired Kristi Noem as head of the Department of Homeland Security, the agency responsible for carrying out his sweeping immigration crackdown. According to multiple media reports, Trump was upset with Noem’s testimony at a Senate hearing this week where she said the president had approved a $220 million DHS advertising campaign in which she featured prominently. Continued …
Hua Hin Links and Transport
Calendar of events/Airport schedule/Bangkok airport bus schedule/Hua Hin-Pattaya bus schedule/Air pollution index map/90-day online report/driver’s license/Market Village and Bluport cinemas/Emergency numbers
Run Khan Do event/Pone Kingphet Park renovation/Royal Hua Hin Course hosts Thai LPGA/Meth arrest in Prauchap Khiri Khan/Road Accidents, Deaths Decreased/EC announces 71% voter turnout/Masked Gang Raid Brit’s Pattaya Home/AI-Driven Traffic Lights in Bangkok/Prices of new Samsung Galaxy to rise/Keep their hair in check/Bomb on husband’s mistress’ car
Royal Hua Hin Golf Course hosts first Thai LPGA event of year
Road accidents in Thailand fell in 2025, according to new data released yesterday at the Royal Thai Police headquarters. Police Gen. Samran Nuanma, deputy commissioner-general of the Royal Thai Police and director of the Traffic Management Center, said statistics show a decline in crashes, fatalities, and injuries. However, speeding remains the leading cause of accidents nationwide.
The Election Commission (EC) has announced the final voter turnout for the 2026 general election, with 37.8 million voters (71.4%) participating on Feb.8. 
The Bangkok Metropolitan Administration (BMA) has started upgrading traffic signals at various intersections, incorporating an adaptive system using CCTV and AI technology to adjust in real time. This initiative aims to transition from fixed-timing to automated adaptive control, improving convenience and reducing time on the roads.
Rising memory component costs have pushed up launch prices for Samsung’s latest flagship lineup, with several models in the new Galaxy S26 series debuting up to 20% higher than their Galaxy S25 predecessors in Thailand.
The operator of the BTS Skytrain has called on passengers to refrain from flicking or tossing their hair while traveling during peak hours, warning that loose locks could accidentally strike fellow commuters in the face, shoulders, eyes, or mouth.
This year continues to be a period of high uncertainty for Thai businesses, driven by geopolitical tensions, global economic policies, interest rate directions, and the transition to new technologies. Meanwhile, domestic factors such as a strong Thai baht, high household debt, weak demand, and a fragile economic structure are further intensifying the pressure on the business sector.
Siam Commercial Bank (SCB) expects the baht to gradually weaken against the US dollar, reaching 33 baht per dollar in the fourth quarter of this year, driven by a combination of domestic and external factors.
TRIS Rating has raised its 2026 GDP growth forecast to 2.1% from 1.7%, following stronger-than-expected momentum in the fourth quarter of 2025, when the economy expanded 2.4%. Despite the upward revision, growth is still projected to moderate from last year, reflecting persistent structural constraints.
Factory activity in Thailand picked up in January, driven by heightened political activity during the election campaign and strong demand in the automotive sector, according to the Office of Industrial Economics (OIE).
The global semiconductor industry is entering an increasingly strategic phase, driven by accelerated investments in advanced technologies such as artificial intelligence (AI), digital infrastructure, and electric vehicles (EV).
Suphajee Suthumpun, minister of Commerce, has revealed that the Thai government and the government of the People’s Republic of China have reached a government-to-government rice-trading agreement for a volume of 40,000 tons.
US trading partners, including China and the EU, are responding to Trump’s recent tariff setbacks and warnings of potential new tariffs. They are likely adopting cautious or defensive strategies in light of these developments, reflecting concerns over economic stability and trade relations. The situation underscores ongoing tensions between the US and its trade partners over tariffs and trade policies.
Over the past few weeks, local news headlines have been dominated by complaints from some foreign tourists claiming that Thailand is becoming too expensive, while some Thais are being perceived as unfriendly — or even rude — to visitors.
Dual-pricing, where foreigners pay more to enter certain places than local visitors, is common at major destinations in Thailand. When the double standard system blurs into confusion and exploitation, it could damage the country’s tourism.
Thailand’s wellness market expanded from $38.8 billion in 2023 to $42.7 billion in 2024. According to the latest Global Wellness Economy: Country Ranking Report by GWI, Thailand ranked #7 among the world’s top 25 wellness markets for growth between 2023 and 2024, achieving an impressive 10.1% increase.
Thailand is every wanderer’s dream: temples rising into brilliant blue skies, tuk-tuks zipping past street carts sizzling with spice, and tropical beaches that seem to glow at sunset. But because the kingdom stretches from misty northern hills to two distinct coastal systems, deciding when to go is almost as important as where you go.
A Short-Stay Guide to Koh Tao — Thailand’s Tiny Gulf Escape
Technology giants, including Microsoft, Amazon, Alphabet, and Meta, have in recent months announced plans to spend over US$600 billion on AI in 2026 alone. The investment wave has already fueled unease among some investors about the profitability of this strategy. They have reason to be worried, as the ambitious US AI expansion plans are likely to be hobbled by severe power-infrastructure bottlenecks, including turbine shortages, slow grid expansion, and regulatory red tape. 
Ride-sharing drivers operating through mobile applications must register their vehicles under categories Ror Yor 17/18 with the Department of Land Transport by Saturday, the government has warned.
The death of 72 tigers at Tiger Kingdom in Chiang Mai last week has raised concerns about the source of the virus and bacteria responsible. Raw chicken meat from a private farm is suspected, as it was fed to all tigers at the two facilities in Mae Rim and Mae Taeng districts.
Get ready for a major astronomical event to close out the first quarter of the year, as a total lunar eclipse will take place on the night of Makha Bucha Day, March 3. This one is special: the Moon is expected to appear brick-red from the moment it rises above the eastern horizon, allowing people in Thailand to enjoy the spectacle with the naked eye nationwide.
The collection of Donald Trump’s retaliatory customs tariffs under the International Emergency Economic Powers Act (IEEPA) was ruled unlawful by the US Supreme Court on Feb. 20. Following the ruling, the US president signed an executive order to enforce a new global customs tariff of 10% under Section 122 of the Trade Act of 1974, effective at 12:01 am today.
The baht has strengthened again, breaking below 31 per US dollar and marking its strongest level in a week, after Donald Trump’s global 15% tariff move weighed on the US dollar. Kasikornbank and Krungthai Bank said the baht could continue to strengthen on capital inflows, the export outlook, and a surge of investment flowing into Thailand.
The incoming Bhumjaithai-led administration will not raise the value-added tax (VAT) rate to 10% over the next three years, a BJT executive said, adding that the party’s immediate focus is economic recovery.
Thailand’s exports rose 24.4% year-on-year in January, marking the fastest growth since late 2021, driven by a surge in outbound electronic products linked to artificial intelligence and data centers.
The printed circuit board (PCB) industry is becoming a major magnet for large-scale investment flows into Thailand, amid the global expansion of AI, data centers and advanced electronics. This has helped Thailand move up to become ASEAN’s number one PCB manufacturing base, with a longer-term goal of rising into the world’s top five.
As the Bhumjaithai Party prepares to lead the next government, one significant campaign pledge was to revive the “Khon La Khrueng Plus” co-payment scheme. However, people in the wholesale and retail sectors view this initiative as a temporary fix rather than a long-term solution to the country’s sluggish economy.
The social-driven shopping revolution in Asia represents a seismic shift in consumer behavior, where social media platforms have evolved from mere communication tools into powerful e-commerce ecosystems. This phenomenon, often termed “social commerce,” integrates entertainment, community interaction, and seamless purchasing, blurring the lines between scrolling and shopping.
Social media influencer Farah Shams, who has more than 2.4 million followers on TikTok, has sparked controversy after posting a video criticizing what she described as rude behavior by the majority of Thai locals during her visit.
Thailand’s hotel industry has expanded almost continuously for close to five decades since the “Visit Thailand* boom in the 80’s. The latest Asia Pacific construction pipeline data confirms that this trend remains firmly in place.
Ukraine today marked the fourth anniversary of Russia’s full-scale invasion, with a show of solidarity from its staunchest allies and no immediate end in sight to Europe’s bloodiest conflict since World War II. Tens of thousands of lives have been lost since the Kremlin ordered troops into Ukraine on Feb. 24, 2022, confident of a quick victory but not expecting the fierce resistance that followed. 
While Russian oil exports dropped last year, Russia is still exporting higher volumes than before its invasion of Ukraine in 2022, researchers said today, calling for stricter sanctions enforcement. The volume of Russian crude oil exports remained 6% above pre-invasion levels in the fourth year of the war, despite Western sanctions aimed at curbing Russia’s “shadow fleet”. 
Australian Prime Minister Anthony Albanese said his government is writing to Commonwealth realms about its backing for former prince Andrew to be axed from the line of royal succession. Albanese said he had communicated with his British counterpart Keir Starmer about Andrew, who is being investigated for alleged misconduct in public office following revelations about his dealings with the late US sex offender Jeffrey Epstein. 
The British Chamber of Commerce Thailand (BCCT) is holding its first networking event of 2026 in Hua Hin, hosted at the InterContinental Hua Hin Resort.
A family’s day in Thailand can change in an instant when an accident sends a child to the emergency room, with medical bills rising beyond USD 10,000 within hours. While Thailand appeals to many expat families for its safety, lifestyle, and education options, healthcare costs can be high, especially at private hospitals.
Recently, a couple posted on the social media forum about their experience near Chiang Mai. They found a puppy being bullied by other strays and felt compelled to help. With only two days before leaving the northern province and embarking on a two-week trip around Thailand, they wondered whether bringing the dog to the US was feasible within their timeframe.
A cluster of nine earthquakes measuring between 1.9 and 3.2 on the Richter scale struck tambon Khao Phang in Ban Ta Khun district of the southern province of Surat Thani between Wednesday and Thursday morning, the Department of Mineral Resources reported.
Many Thai small and medium-sized businesses — often run from homes, co-working spaces or cafés — face rising cyber risks that can be as harmful as a flooded shop or a lost delivery. From careless clicks to old software, a single mistake can stop a small team’s operations.
Over the past five years, both public and private universities have been setting up new faculties and launching courses linked to health, driven by the rapidly growing health economy from the trend of people paying more attention to health (wellness) to achieve longevity — living longer in good health.
Thailand’s position as a strategic hub for investors targeting the ASEAN region continues to strengthen, supported by record investment inflows, future-ready national strategies, major connectivity upgrades and rising international confidence in the country’s economic direction.
The highly volatile price swings of gold, which is impacting many Thais obsessed with the yellow metal, has forced the Bank of Thailand (BOT) to step in to regulate the large volume of trading affecting the baht’s rate.
More Chinese tourists are expected to travel overseas during next week’s extra-long Lunar New Year break, with top destinations ranging from Russia and Australia to Thailand and South Korea, travel agencies say, but Japan has lost some of its appeal.
The Bangkok Air Quality Information Center reported today that PM2.5 levels have surged, with the citywide average hitting 38.7 µg/m³ at 7 am, above the safe threshold of 37.5 µg/m³. The worst affected areas include Nong Chok, where PM2.5 levels hit 50.6 µg/m³.
Bangkok is set to strengthen its waste-management system with two new waste-to-energy power plants being developed by C&G Environmental Protection (Thailand). The projects, valued at 12 billion baht, are located in Nong Khaem in southwest Bangkok and On Nut on the eastern portion of the capital, said chief executive He Ning.
The administration of US President Donald Trump announced yesterday the revocation of scientific findings that greenhouse gas emissions are harmful to human health, along with the cancellation of vehicle exhaust emissions standards for cars and trucks, This move marks the largest cancellation of climate change policy by this administration to date, following the removal of regulations and actions aimed at promoting fossil fuel development while hindering the growth of clean energy. 
Ongoing efforts to derail multilateral tax cooperation lie at the heart of a global program to replace democratic governance with coercive rule by the extremely wealthy – or what we call 21st-century Caesarism. Any strategy to counter this program, therefore, must recognize that taxing extreme wealth is essential to saving democracy. 
Valentine’s Day flowers: meanings and the best pick for your partner
As global healthcare costs continue to rise, access to affordable and reliable medical care has become an increasingly important factor in travel decisions. For retirees, digital nomads, long-stay visitors, and medical tourists, healthcare is no longer merely a matter of safety. It is part of the destination value proposition.
The Federation of Thai Industries (FTI) has urged the incoming government to prioritize urgent economic and cost-of-living problems as its first agenda, warning that household debt, SME distress, export pressures, and an influx of cheap imports now pose a critical threat to growth and public welfare. T
Unofficial results of the 2026 general election clearly point to the Bhumjaithai Party taking the lead in forming the next government. The party campaigned on its “10 Plus” economic platform, which is set to become the core economic policy of the new administration.
Thailand’s hotel sector will remain highly challenging in 2026, pressured by multiple factors, including uncertainty in key foreign markets amid global geopolitical risks and the continued strength of the baht, according to Kasikorn Research Center.
The Thai Restaurant Assn. is calling for small eateries registered as juristic persons to be included in the anticipated revival of the “Khon La Khrueng Plus” co-payment scheme under the new government led by the Bhumjaithai Party.
The public sector under the new government is expected to accelerate the adoption of cloud and artificial intelligence (AI) technology to bridge its legacy bureaucratic systems with advanced digital technology.
Airports of Thailand Plc (AOT) expects more than 4.11 million passengers to pass through its six airports during the Chinese New Year holiday period from Feb. 13-22. The surge is driven largely by a continued recovery in the Chinese market, increasing pressure on airport operations nationwide. Authorities are preparing for heavier traffic and longer processing times during peak travel days.
The Tourism Authority of Thailand (TAT) is holding the “Amazing Muay Thai Festival 2026” to promote sports tourism and elevate Muay Thai as a cultural heritage on the international stage.
Two timebombs were defused at the Pattani bus terminal in Muang district yesterday after they were found hidden a toilet, with authorities saying they resembled previous finds at several petrol stations in the province.
The president of Thailand’s fifth-largest bank has acknowledged the country’s economic challenges following its recent characterization as the “sick man of Asia”, arguing the malaise requires deep structural reforms rather than temporary stimulus, while unveiling a strategy to bolster sustainable finance by 40% to 350 billion baht (US$10.1 billion) by 2030.
TikTok has confirmed its long-term investment plan in Thailand worth 270 billion baht, according to caretaker finance minister Ekniti Nitithanprapas.
Thailand’s border trade grew to Bt1.937 trillion in 2025, a 6.7% increase from the previous year, as reported by the Ministry of Commerce. This growth allowed the country to maintain a substantial trade surplus amid regional disruptions. Exports reached BT1.063 trillion, and imports rose to Bt874 billion, resulting in a trade surplus of Bt188.6 billion.
Bangkok restaurateur Sorathep Steve said he was told off last Saturday by customers who had just flown in from the United States and ordered a bottle of wine, only to be told of Thailand’s election-linked ban on alcohol.
Thailand’s Hat Yai picks up the pieces in wake of devastating floods
B.Grimm Power (BGRIM) is positioning clean energy as a game changer for Thailand’s energy transition, accelerating its push into renewables as the country and global industry move toward a low-carbon future.
Bitcoin sank in early Asia trading today, extending a selloff that had already erased all the gains booked by the token since US President Donald Trump’s 2024 election victory. The original cryptocurrency fell as much as 4.8% to a fresh low of US$60,033 this morning, after hours earlier plunging to its lowest level since October 2024, according to data compiled by Bloomberg. It later pared those losses and was up by more than 2% to over $64,400 by 9.12 am in Singapore. 
Australian undercover inspectors have found pubs fail to pour enough beer and other alcohol into customers’ glasses for nearly a third of the drinks they serve. The government sent “secret shopper” officials to 436 licensed venues across the country in October to check if they were filling glasses high enough. Preliminary findings showed 32% of the drinks they served failed to deliver the “correct amount”, said the National Measurement Institute’s audit report released this week. 
The Thai Meteorological Department (TMD) has predicted that the summer of 2026 will be hotter than the previous year. The summer season is expected to begin later than usual, around the end of February (approximately two weeks later than typical), and will last until mid-May 2026.
Thailand is facing a “perfect storm”, as a low birth rate, persistent poverty, and a rapidly aging society place mounting pressure on the tax base, welfare system, and social structure, says the Equitable Education Fund (EEF).
Ahead of the Feb. 8 election, various political parties in Thailand have expressed their support for sex workers, pledging to enhance protection and dignity under the law in a nation where prostitution remains illegal.
Cambodia has carried out a massive raid on scammer gangs, detaining more than 2,000 people amid pressure from China to crack down on its online fraud industry. Nearly 1,800 Chinese nationals were among those held, according to the Cambodian Interior Ministry.
The rapid emergence of instant commerce in Thailand, a retail evolution defined by delivery within a few hours, will become the new battlefield for on-demand players and e-commerce platforms, say brands.
Gold prices hit a record high above $5,500 due to US-Iran tensions, with expectations of the Federal Reserve moving to rate cuts, pushing the baht to strengthen below 31 baht per dollar, the strongest in almost five years.
The Federation of Thai Industries (FTI) is calling for Thailand to expand into new high-potential markets to support the country’s export and manufacturing sectors, as key trading partners face economic weakness amid a global slowdown.
Thai durian exports are expected to face several hurdles due to labor shortages and a lack of collection centers during the harvest season. Durian supply is forecast to reach 1.78 million tons this year, with the eastern region contributing 1.06 million tons, or 59.5% of total output.
Thai gold prices on Saturday were down by 1,200 baht per baht-weight (15.2 grams), as a global and local correction continued after a surge to record highs earlier in the week.
Thailand’s tourism industry ended 2025 with mixed results. Official data released in early 2026 revealed a 7.2% decline in international arrivals, bringing the total to 32.97 million visitors.
This year is being seen as a “structural turning point” in business, as the combined pressures from the climate crisis, technological advancements, and demographic changes make the concept of “sustainability” no longer just a policy for improving image. It has become the new foundation for growth, competitiveness, and long-term survival for businesses.
Japan will expand overtourism countermeasures from 47 to 100 areas nationwide as it positions inbound tourism as a core strategic industry after foreign visitor spending hit a record 9.5 trillion yen in 2025. 
Authorities are tackling forest fires near Hua Hin after satellite data detected multiple hotspots over two consecutive days in forest areas toward Cha Am, prompting concern among local residents about air quality.
Prachuap Khiri Khan has announced a province-wide burning ban, prohibiting all forms of open burning from Feb. 1 (Sunday) to May 31, as authorities move to curb PM2.5 pollution and protect public health.
Unsafe levels of ultrafine dust has blanketed 57 provinces and Bangkok and one province, Samut Songkhram, faced a red level of harmful smog.
Lt. Gen. Kanok Netrawatthanasena, former deputy commander of the 2nd Army Area and former commander of the Suranaree Task Force, said he believes a third round of fighting is inevitable, pointing to what he described as clear signs of defensive preparations along the border.
The influx of low-priced goods from China has a far more severe impact than US tariffs on Thai products, says Somkiat Tangkitvanich, president of the Thailand Development Research Institute (TDRI).
Tech consulting firm Bluebik foresees three megatrends that will transform organizations into intelligent enterprises amid a volatile economy and intense competition.
AirAsia issued an apology following a coordination issue that left 23 passengers on a shuttle bus during boarding for a domestic flight from Bangkok to Hat Yai. The incident occurred on Jan. 17 on a flight scheduled to depart Don Mueang International Airport.
Bangkok ranks first as the world’s favourite city for digital nomads, with Chiang Mai close behind. It’s easy to see why. Thailand has a magnetic charm that pulls people in. You come for a short stay, rent a scooter, find a café with fast Wi-Fi, and before you know it, you are talking about “base cities” and lease renewals.
I like to think I’m a pretty cautious and attentive person. So, when I first came to Thailand, I did some homework to avoid any social faux pas. Despite my efforts, there were still some things I didn’t catch until after I arrived.
New plug-and-play solar panels are making home solar more accessible for both homeowners and renters. A “PBS NewsHour” segment showcased how plug-and-play solar panels work and how they have made solar power affordable for many people who previously thought that home solar was unattainable.
The Rice Department is advancing carbon farming as a nationwide strategy to make rice production more sustainable and to support the country’s long-term carbon neutrality goals.
Global gold prices jumped to a fresh all-time high, breaking above $5,400 an ounce, after former US President Donald Trump warned Iran to reach a nuclear deal and the US Federal Reserve kept interest rates unchanged, as expected. 
The Amazing Muay Thai Festival 2026 will be held Feb. 4-7 at Rajabhakti Park in Hua Hin, with the Royal Thai Army working alongside tourism and provincial authorities to showcase Muay Thai as a key part of Thailand’s cultural heritage.
Seriously harmful levels of ultrafine dust, three times the safe limit, were reported in Greater Bangkok this morning, while most of Thailand was blanketed with unsafe smog.
Thai gold shops face closures as prices top 70,000 baht
Thailand’s export outlook for 2026 could improve if reforms accelerate, but speakers at a trade forum warned that global competition is intensifying and domestic growth may remain subdued.
Agoda, a digital travel platform, says Bangkok ranked second among the most popular Asian destinations for international travelers during the Chinese New Year period. Tokyo topped the list, followed by Bangkok, Taipei, Osaka, and Seoul.
Can Southeast Asia keep the lights on for solar projects as costs rise?
Phuket has long been synonymous with tropical splendor thanks to its world-famous beaches, emerald rainforests, and waters teeming with life. This profound natural beauty is the very soul of its allure. Yet, for years, the pressures of overtourism, relentless development, and pervasive pollution have threatened to unravel the delicate ecological balance that sustains this paradise.
French lawmakers have passed a bill that would ban social media use by under-15s, a move championed by President Emmanuel Macron as a way to protect children from excessive screen time. 
It’s easy to get cynical in Thailand. We complain about the heat, the traffic, the dual pricing, and the scams. But then, something happens that stops you in your tracks.
The Hua Hin Provincial Court has denied bail to “Sam”, the suspect in the brutal murder of a female hotel employee in central Hua Hin, citing the seriousness of the charges and concerns that he could flee if released.
The State Railway of Thailand (SRT) has finished repairing a stretch of railway track in Sikhiu district of Nakhon Ratchasima province in the wake of a fatal crane collapse that struck a passenger train on Jan. 14, killing 30 people, while a parallel technical investigation moves toward identifying the causes and accountability.
Siam Legal International, a full-service law firm with over 22 years of experience advisinginternational clients in Thailand, has released its comprehensive guidance for foreign nationals and businesses navigating Thailand’s regulatory environment in 2026. The firm highlights several national developments that may influence administrative procedures, compliance expectations, and regulatory focus throughout the year.
The baht has again become a growing concern after strengthening rapidly. Yesterday, the baht continued to appreciate and broke below the 31.00 level against the US dollar, reaching a strong level of THB30.88 per US dollar.
In November, Thai merchandise exports reached USD 27.45 billion, growing 7.1% year-on-year (YOY), slightly above SCB EIC’s 7% forecast but below the Reuters median of 8.3%. Despite solid expansion, seasonally adjusted exports showed signs of slowdown, declining 2.3% month-on-month.
Thailand’s commercial banking sector posted solid results in 2025, with the combined performance of 11 banks remaining at a healthy level: SCBX, Bangkok Bank (BBL), Kasikornbank (KBANK), Bank of Ayudhya (BAY), TMBThanachart Bank (TTB), Kiatnakin Phatra Bank (KKP), TISCO Financial Group (TISCO), Land and Houses Bank (LHFG), CIMB Thai Bank (CIMBT), Thai Credit Bank (CREDIT) and Krungthai Bank (KTB).
The era of volume is dead. The next decade of Thai tourism will and must be shaped not by the number of arrivals, but by the economic value generated by those arrivals.
The Tourism Authority of Thailand’s (TAT) latest promotional campaign, featuring pop icon Lisa of Blackpink, has drawn mixed reactions online, with critics arguing that the TAT has secured a “precious gem” but undermined her value through poor presentation.
Singha Park Chiang Rai marks 10 years of balloon fiesta