- Amazing Muay Thai Festival/Attorney General Warns Online Commentators/Red levels of PM2.5/Thai bats carry Nipah virus
- ECONOMY: Thai gold shops face closures/Baht set to keep rising/Chamber sees 2026 export growth/Commerce minister outlines trade strategy/China’s rise ‘poses risks, opportunities’/Turnarounds Featured in Thai Hotel Industry
- TOURISM: Thailand’s tourism reality check/Bangkok remains a leading Asian destination
- THAILAND EXPERIENCE: 12 Thai Islands More Beautiful Than Phuket
- CLIMATE THAILAND: Can Southeast Asia keep the lights on for solar?/Climate action can unlock competitiveness/Sustainable Tourism in Phuket/Thailand releases bred leopard sharks
- INTERNATIONAL/HUA HIN LINKS
Amazing Muay Thai Festival Set for Feb 4-7
The Amazing Muay Thai Festival 2026 will be held Feb. 4-7 at Rajabhakti Park in Hua Hin, with the Royal Thai Army working alongside tourism and provincial authorities to showcase Muay Thai as a key part of Thailand’s cultural heritage.
Organized by the Royal Thai Army in cooperation with the Tourism Authority of Thailand and Prachuap Khiri Khan province, the Amazing Muay Thai Festival 2026 aims to promote Muay Thai internationally while strengthening Thailand’s reputation as a destination for cultural tourism. Organizers say the festival is also intended to support the peak tourism season, encourage travel by both Thai and overseas visitors, and contribute to local employment and economic activity. Continued …
Attorney General Warns Online Commentators of Legal Risks
The attorney general for the Protection of People’s Rights has warned social media users that commenting on high-profile criminal cases without verified facts could expose them to prosecution, including possible imprisonment. The warning follows growing online criticism of ongoing cases and highlights that every post and comment can be recorded and used as evidence in court.
(Editor: This restriction on free speech can apply to just about anyone commenting on Facebook, TikTok, and other social media platforms.)
Kossolwat Intuchanyong, director-general of the Office of the Attorney General for the Protection of People’s Rights, said online commentators who rely on belief rather than evidence, or who were not present at the scene, risk violating others’ rights, and may themselves become suspects under defamation laws or the Computer Crime Act. Continued …
Red levels of PM2.5 reach three digits in Greater Bangkok
Seriously harmful levels of ultrafine dust, three times the safe limit, were reported in Greater Bangkok this morning, while most of Thailand was blanketed with unsafe smog.
The Geo-Informatics and Space Technology Development Agency reported that red levels (seriously harmful to health) of particulate matter 2.5 micrometers and less in diameter (PM2.5) ranged from 78.8 to 116.4 micrograms per cubic meter (µg/m³) of air in Bangkok and 19 provinces. Continued …
Thai bats carry Nipah virus, but the danger comes from infected tourists
Some Thai fruit bats carry a strong strain of the Nipah virus, but the bigger danger comes from infected people arriving from countries where there is an outbreak of the disease, health authorities said yesterday.
Dr. Sophon Iamsirithaworn, deputy permanent secretary for health, told reporters the Nipah virus was found in fruit bats in Thailand, but at a lower viral density than in countries where there were outbreaks of the disease. Continued …
Thai gold shops face closures as prices top 70,000 baht
Jitti Tangsitpakdee, president of the Gold Traders Assn., said the sharp rise in gold prices — with the current selling price now exceeding 70,000 baht per baht-weight of gold — could force dozens more gold shops to close this year, following closures seen last year.
He said sales of gold ornaments have slumped because prices have risen beyond consumers’ purchasing power, while many buyers have shifted to gold bars for speculative trading. In addition, a key income stream for many shops — gold pawnbroking — has weakened, as many people have already decided to sell their gold after prices surged. Continued …
Baht set to keep rising in Q1 alongside surge in bullion
Standard Chartered Bank (Thai) expects the baht to continue to appreciate against the US dollar in the first quarter of this year, in line with rising global gold prices. However, the Thai currency is projected to return to its fundamental level in the second half of the year, the bank noted.
According to Tim Leelahaphan, senior economist at Standard Chartered for Thailand and Vietnam, global gold prices have now surged to around US$5,100 per ounce, up about 20% year-to-date and exceeding the bank’s forecast. Continued …
Thai Chamber sees 2026 export growth at 5%+ if reforms bite; DFT warns of price wars
Thailand’s export outlook for 2026 could improve if reforms accelerate, but speakers at a trade forum warned that global competition is intensifying and domestic growth may remain subdued.
The comments were made at the Department of Foreign Trade’s event yesterday, titled “Mission to Win for The Game Changer: ‘Win the mission, change the game fast, seize an edge in global trade’”, which featured a panel on Thailand’s trade strategy as the “rules of the game” shift. Continued …
Commerce minister outlines trade strategy amid global uncertainty
Suphajee Suthumpun, minister of commerce, opened a seminar and delivered a special keynote on yesterday, titled “Mission to Win for The Game Changer”, organized by the Department of Foreign Trade under the Ministry of Commerce.
Suphajee said the global economy is facing major shifts and heightened uncertainty, while Thailand’s economic growth last year remained sluggish at below 2%, lagging behind neighboring countries and weighing on national competitiveness. Continued …
China’s rise ‘poses risks, opportunities’ for Thailand
Thailand must rethink its economic resilience strategies to respond to China’s accelerating outward expansion, which presents both significant opportunities and growing risks for the Thai economy, experts said at a regional forum yesterday.
As Thailand undergoes a transition under a new government amid intensifying regional competition, participants stressed the need for a shift from zero-sum thinking toward complementary and joint partnerships with key regional players, including China, Vietnam, and Indonesia. Continued …
Turnarounds Featured in Thai Hotel Industry Success
Thailand’s hotel sector is shifting toward a more mature phase, which will see more of the country’s hotel assets repositioned to accommodate changing market dynamics.
This new cycle is explained in a new report from CBRE Thailand. The agent says the change will fill in “structural gaps in competitiveness and product differentiation” that have become visible following the post-pandemic market recovery. Changing consumer tastes include increasing demand for luxury and lifestyle hotels, plus a desire to enjoy a more digitally connected and experience-rich stay. Continued …
Thailand’s tourism reality check
As 2026 unfolds, Thailand’s tourism industry faces a complex and delicately balanced moment. The long-expected rebound in Chinese arrivals has fallen short of official forecasts, while breaking news of a new virus outbreak in India and Nepal now threatens to disrupt one of Thailand’s fastest-growing source markets.
The Tourism Authority of Thailand originally forecast around 8 million Chinese arrivals for 2025, banking on a strong post-pandemic recovery and restored air capacity. In reality, Chinese arrivals came in closer to 5.5 million, a shortfall of roughly 2.5 million visitors and a decline of about 30% year-on-year. Overall foreign arrivals fell by 7.2% to 32.97 million, the first annual decline since the pandemic years and nearly 20% below the 2019 peak. These headline figures, however, mask an important structural shift. Continued …
Bangkok remains a leading Asian destination during Chinese New Year
Agoda, a digital travel platform, says Bangkok ranked second among the most popular Asian destinations for international travelers during the Chinese New Year period. Tokyo topped the list, followed by Bangkok, Taipei, Osaka, and Seoul.
For domestic travel, Bangkok remained the number-one choice for Thai travelers. Agoda’s data also shows Tokyo as the most popular overseas destination for Thai travelers planning to travel during the Chinese New Year. Continued …
12 Thai Islands More Beautiful Than Phuket (And Often Cheaper)
Phuket can be stunning, but it can also feel expensive and crowded once you add hotels, transport, and day tours. Thailand has plenty of islands with similarly clear water and beach scenery, only with a slower pace and better value. Some are built for snorkeling right off the sand, while others work better for cycling, jungle viewpoints, or quiet nights.
This list focuses on 12 islands that are easier on the budget without sacrificing the “wow” factor. Each stop includes what makes it special and a few practical tips to help you plan the day. Pick one as a base, or combine two nearby islands for a trip that feels varied without extra stress. Continued …
Can Southeast Asia keep the lights on for solar projects as costs rise?
In the weeks since China announced its timeline for ending export subsidies for solar photovoltaic (PV) parts, prices for panels and their components have surged – leaving some Southeast Asian project proponents feeling the heat.
Industry players say that while the change in policy was expected, the announcement coincided with an ongoing rise in raw material prices for silver paste, aluminium, polysilicon, and wafers, increasing input costs. China is the world’s largest manufacturer and exporter of solar PV products. Continued …
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Climate action can unlock Thailand’s future competitiveness
Malaysia, Thailand, and Indonesia all filed new climate action plans toward the end of last year. While the ambition of these “nationally determined contributions” under the Paris Agreement will rightly be scrutinized, they all point in the direction of a cleaner future.
Malaysia’s plan introduces its first absolute-emissions reduction goal. Thailand’s brings forward its net-zero goal from 2065 to 2050. And Indonesia’s reiterates an ambition to reach net zero in 2060 or sooner, while adopting absolute-emissions targets that imply a peak before 2035. Continued …
Sustainable Tourism in Phuket: How the Island Is Protecting Its Wildlife and Ecosystems
Phuket has long been synonymous with tropical splendor thanks to its world-famous beaches, emerald rainforests, and waters teeming with life. This profound natural beauty is the very soul of its allure. Yet, for years, the pressures of overtourism, relentless development, and pervasive pollution have threatened to unravel the delicate ecological balance that sustains this paradise.
The island’s pre-pandemic footprint was hard to miss: immense strain on freshwater resources, mountains of waste, soaring energy demands, and the gradual degradation of its terrestrial and marine ecosystems. The island stood at a crossroads. Continued …
Thailand releases bred leopard sharks to boost wild population
Thailand has begun its first effort to “rewild” Indo-Pacific leopard sharks, releasing aquarium-bred pups off the southern Maiton Island in a bid to revive a species that has sharply declined in the wild due to overfishing and habitat loss. Video …
French lawmakers pass bill banning social media for under-15s
French lawmakers have passed a bill that would ban social media use by under-15s, a move championed by President Emmanuel Macron as a way to protect children from excessive screen time. Continued …
Hua Hin Links
Calendar of events/Airport schedule/Bangkok airport bus schedule/Hua Hin-Pattaya bus schedule/Air pollution index map/90-day online report/driver’s license/Market Village and Bluport cinemas/Emergency numbers
PTT Oil and Retail Business (OR) has announced it will stop selling Gasohol E85, effective Feb. 1, citing a continued decline in consumer demand. The decision has drawn wide attention because Gasohol E85 is used by a significant number of motorists.
The Thai Meteorological Department (TMD) is forecasting a moderate high-pressure system from China to extend into upper Thailand, bringing a decrease in temperature and strong winds. The northeast is expected to experience a drop in temperature by 2-4°C, while other regions, excluding the lower south, will see a temperature decrease of 1-2°C.
Thai global sensation Lalisa “Lisa” Manoban — already an Amazing Thailand Ambassador for the Tourism Authority of Thailand (TAT), promoting Thai tourism worldwide — has further cemented her status as a global icon.
Thai netizens condemned a foreign man for ignoring national park regulations and flying a drone near a herd of elephants in Khao Yai National Park, causing the animals to panic and putting both tourists and wildlife at risk.
Thailand’s chicken industry braces for slower growth in 2026
Manat Chavanaprayoon, director-general of the Civil Aviation Authority of Thailand (CAAT), has outlined Thailand’s aviation outlook for 2025, saying the global industry continued to face heavy external pressures, from international conflicts and geopolitical tensions to airspace restrictions linked to disputes in several regions, including Pakistan–India, Israel–Iran, and Russia–Ukraine. He also cited an ongoing global shortage of aircraft.
Travelers are advised to be alert to visa application scams, such as false appointment letters or requests for additional payment for fast-track visa guarantees, as outbound travel grows.
Taiwanese and Thai tourists were involved in a physical altercation at Wat Rong Khun, commonly known as the White Temple, in Chiang Rai province last week following a dispute over photography regulations at the site.
The Michelin Guide, first published in 1900 by the French tire company Michelin, was originally created to help motorists find quality eateries — while subtly encouraging them to drive more and, in turn, buy more tires.
The giant reptiles reclaiming the world’s most visited city
It’s easy to get cynical in Thailand. We complain about the heat, the traffic, the dual pricing, and the scams. But then, something happens that stops you in your tracks.
Thailand has long been a haven for those seeking tropical sun, beaches and a laidback lifestyle. It’s host to communities of expats, long-term freelancers, and foreign residents, some of whom have existed in a legal gray zone, taking advantage of visa runs to extend their stay indefinitely. Those days of extended stays in The Land of Smiles could be coming to a definitive end with the digital transformation of the immigration system.
The Hua Hin Provincial Court has denied bail to “Sam”, the suspect in the brutal murder of a female hotel employee in central Hua Hin, citing the seriousness of the charges and concerns that he could flee if released.
Unsafe levels of ultrafine dust at the orange level (starting to harm health) shrouded Bangkok and 53 provinces, mostly in the Central Plains and the northeast, late this morning.
The Pollution Control Department has ordered stepped-up surveillance of open burning as the seasonal risk of haze and dust pollution rises, according to Director-general Surin Worakitthamrong.
The State Railway of Thailand (SRT) has finished repairing a stretch of railway track in Sikhiu district of Nakhon Ratchasima province in the wake of a fatal crane collapse that struck a passenger train on Jan. 14, killing 30 people, while a parallel technical investigation moves toward identifying the causes and accountability.
Siam Legal International, a full-service law firm with over 22 years of experience advisinginternational clients in Thailand, has released its comprehensive guidance for foreign nationals and businesses navigating Thailand’s regulatory environment in 2026. The firm highlights several national developments that may influence administrative procedures, compliance expectations, and regulatory focus throughout the year.
The World Bank’s Global Economic Prospects report indicates that Thailand’s GDP is predicted to grow by 1.8% in 2026, a slight revision upward by 0.1 percentage point from an earlier projection. Despite this increase, Thailand’s growth remains the lowest among major ASEAN countries.
The baht has again become a growing concern after strengthening rapidly. Yesterday, the baht continued to appreciate and broke below the 31.00 level against the US dollar, reaching a strong level of THB30.88 per US dollar.
In November, Thai merchandise exports reached USD 27.45 billion, growing 7.1% year-on-year (YOY), slightly above SCB EIC’s 7% forecast but below the Reuters median of 8.3%. Despite solid expansion, seasonally adjusted exports showed signs of slowdown, declining 2.3% month-on-month.
Thailand is participating in the World Economic Forum (WEF) annual meeting in Davos to boost investor confidence and promote its economic policies, with a focus on digital economy investments. The event in Switzerland from Jan. 19–23 sees around 3,000 participants, including 64 heads of state.
Thailand’s commercial banking sector posted solid results in 2025, with the combined performance of 11 banks remaining at a healthy level: SCBX, Bangkok Bank (BBL), Kasikornbank (KBANK), Bank of Ayudhya (BAY), TMBThanachart Bank (TTB), Kiatnakin Phatra Bank (KKP), TISCO Financial Group (TISCO), Land and Houses Bank (LHFG), CIMB Thai Bank (CIMBT), Thai Credit Bank (CREDIT) and Krungthai Bank (KTB).
Thailand’s e-commerce market is projected to post normalized growth this year, expanding by 7% to reach 1.15 trillion baht, as the maturing landscape is characterized by heightened complexity and fierce competition. To emerge as winners, brands must transition toward commerce operating systems, according to Priceza.
Thailand’s rice exports exceeded official targets in 2025, but the Ministry of Commerce has lowered its projection for 2026 amid intensifying global competition, currency volatility, and geopolitical risks. Officials say the focus next year will be on defending existing markets while expanding into selected new destinations to support farmer incomes and stabilize export volumes.
The era of volume is dead. The next decade of Thai tourism will and must be shaped not by the number of arrivals, but by the economic value generated by those arrivals.
The Tourism Authority of Thailand’s (TAT) latest promotional campaign, featuring pop icon Lisa of Blackpink, has drawn mixed reactions online, with critics arguing that the TAT has secured a “precious gem” but undermined her value through poor presentation.
Singha Park Chiang Rai marks 10 years of balloon fiesta
US President Donald Trump has withdrawn his threat to impose new tariffs on multiple countries that oppose US control of Greenland, saying he has now reached an outline framework agreement with NATO. “Based upon this understanding, I will not be imposing the tariffs that were scheduled to go into effect on February 1,” Trump wrote online, without providing details. He posted the message after meeting Mark Rutte, secretary-general of the North Atlantic Treaty Organization (NATO), in Davos, Switzerland, on the sidelines of the World Economic Forum. 
Hua Hin water supply issues were the focus of an urgent meeting held yesterday as city officials moved to address ongoing problems affecting residents, including supply interruptions, low water pressure, and concerns over water quality.
A planning meeting has been held to prepare for the Hua Hin City Creates Happiness, Healthy Hua Hin Residents festival, a community wellness event scheduled to take place Feb. 2 in Hua Hin.
Rising treatment costs, combined with Thailand’s medical inflation in 2025 (estimated at 14%–15%), have prompted major insurers such as AIA and Krungthai-AXA to reduce the share of new lump-sum (all-inclusive) health plans for new customers.
Thailand is on high alert as authorities warn of an impending air pollution crisis. Forecasts predict rising PM2.5 levels nationwide through to Jan. 25, sparking serious health concerns.
Thailand’s Transport Ministry plans to include travel insurance in train ticket fares, aiming to provide automatic passenger coverage in accidents. This follows the fatal Nakhon Ratchasima crash, which resulted in 30 fatalities.
Thailand’s Election Commission (EC) is intensifying efforts to ensure a fair election on Feb. 8 after a survey indicated that over a quarter of voters might accept cash for their votes. Allegedly, payments range from 3,000 to 7,500 baht per person.
Marathon Teaching: The strained tasks of small school teachers
How is Thailand’s Dining Landscape Set to Shift?
Minister of Transport Phiphat Ratchakitprakarn has announced that 1,520 conventional buses will be converted into electric vehicles (EVs) as part of the Bangkok Mass Transit Authority’s (BMTA) ongoing modernization program.
The future of the electric vehicle Asia Pacific market is set for robust expansion, as the green mobility revolution transforms the regional automotive ecosystem. The Asia Pacific EV market was valued at USD 221.95 billion in 2022 and is forecast to grow to approximately USD 459.06 billion by 2029, registering a CAGR of around 10.94% over this period.
Germany’s finance minister, Lars Klingbeil, said in Berlin yesterday that Europe was “constantly facing new provocations and hostility” that President Trump was seeking, and that Europeans needed to make clear “this is the limit”. 
U.S. President Donald Trump’s intensified push to wrest sovereignty over Greenland from fellow NATO member Denmark has prompted the European Union to weigh hitting back with its own measures. 
The Trump administration has ordered nearly 30 ambassadors in embassies around the world to return to the United States within weeks, a move that would leave a large gap in the American diplomatic corps even as President Donald Trump has said he wants to resolve conflicts through diplomacy. 
Spanish police said yesterday that at least 39 people are confirmed dead in a high-speed rail collision the previous night in the south of the country, when the tail end of a train jumped the track, causing another train speeding past in the opposite direction to derail. 
Thailand has implemented a new car excise tax structure effective from Jan. 1, reshaping vehicle prices across the market. Petrol-p owered vehicles, especially large-engine and high-emission models, have become more expensive, while electric vehicles (EVs) and some hybrids now face lower tax rates.
Thailand’s New Year holiday 2026 concluded with more than eight million people traveling across the country, while road accidents and transport disruptions declined compared with the previous year, according to the Ministry of Transport.
There were 1,185 traffic accidents over the first five days of the New Year travel period, claiming 207 people’s lives and injuring 1,141 others. Public Health Minister Pattana Promphat said yesterday the figures applied from Dec. 30 to Jan. 3.
The Department of Probation has reported a cumulative total of 2,957 drink-driving cases over five days during the New Year holiday period, with Nonthaburi province recording the highest number nationwide.
Thailand’s property sector endured its most punishing year in decades throughout 2025, with household debt, stringent lending conditions, and collapsing purchasing power battering the market. Yet, major developers are unveiling distinct 2026 strategies — from luxury pivots to multinational expansion — while economists warn that structural headwinds will persist.
With Thailand’s economy in 2026 projected to grow modestly at around 1.5%, several business sectors have begun preparing for potential headwinds – some persisting from last year and others emerging as new risks, particularly with a planned general election in February.
With global and domestic headwinds pressuring the Thai economy this year, the new government should consider “focused domestic intervention” measures to enhance tourism and attract foreign investments in specific sectors, says the Thai unit of German insurer Allianz.
The so-called “medical economy” championed by the government is being positioned as a new growth engine for Thailand. Policymakers describe it as a potential game changer for state-owned hospitals struggling under mounting financial pressure.
Climate change is no longer limited to shifting weather patterns, but is a growing force reshaping Thailand’s economic outlook in 2026, according to Treethep Palakavong Na Ayudhya, chief executive of Global Carbon Corp., a local greenhouse gas-management consultancy.
As Thailand’s tourism sector enters 2026, some foreign visitors are raising concerns over the rising cost of enjoying Pattaya’s nightlife and attractions. Despite high visitor numbers, local bars and restaurants report low takings, with many international tourists — particularly from India, Korea, and China — spending primarily within their own cultural establishments rather than at local businesses.
The first time I ever spent a night in the hospital was in Bangkok. A CT scan during my annual check-up revealed a condition requiring the opinion of a specialist. I was panic-stricken.
Thai food businesses in the United States are poised for growth in 2026, fueled by an increasing trend of dining out. Director-General Sunanta Kangvalkulkij of the Commerce Ministry’s Department of International Trade Promotion cited recent consumer behavior surveys as proof of this surge.
Venezuela’s acting president Delcy Rodriguez is known for her anti-imperialist rhetoric, earning her the nickname “the tigress” from toppled leader Nicolas Maduro. A fierce defender of Maduro, who was snatched by US forces in an extraordinary raid early Saturday, Rodriguez is now seeking to portray herself as a steady hand to lead the country’s political transition. 
Denmark called on the United States to stop “threatening” Greenland yesterday as President Donald Trump told US media he “absolutely” needed the territory, a day after Washington seized the leader of Venezuela. 
The demonstrations began again in Iran last week, only two years after the “Woman, Life, Freedom” movement convulsed the country for months. However, the current protests are potentially much broader than that episode because they are driven by the collapse in Iran’s currency, the rial (now 1,420,000 to the US dollar), and the explosive rise in the cost of living. 
Thailand puts on stunning fireworks show in Bangkok
The microplastics derived from bottles represent an invisible risk to human health, according to a recent study. The most alarming data from the analysis reveals that those who consume bottled water daily can incorporate up to 90,000 plastic particles more per year than those who drink from the tap.
Jakarta ranked as the world’s largest city with 41.9 million inhabitants followed by Dhaka, while Tokyo slipped to third, a recent United Nations (UN) report shows.
The Nakhon Pathom–Cha-am Motorway project is among 11 megaprojects, valued at over Bt359.8 billion, that Thailand’s Transport Ministry has prepared for Cabinet approval in 2026.
Since the last general election in May 2023, Thailand has been in the throes of political turbulence. Two prime ministers have served short terms in office while the third PM would have had barely four months in office. The country is now preparing for its next general election, scheduled for Feb. 8.
Pongnakorn Pochakorn, assistant spokesperson for the Finance Ministry, said preliminary figures showed spending under the Khon La Khreung Plus scheme reached 84.19 billion baht before it ended on Dec. 31. A total of 19.76 million people used the scheme.
Caretaker Prime Minister Anutin Charnvirakul’s decision to dissolve the House adds challenges to the state push for a transition to clean energy in 2026.
Dozens were killed and over 100 injured when a fire ripped through a crowded bar in the luxury Swiss ski resort town of Crans-Montana early Thursday, as young revellers rang in the New Year. Horrified bystanders described “panic” as people tried to break the windows of the bar to escape, and others, covered in burns, poured into the street. 
Electronics lead export growth of 7% in November
UFO festival on Thailand tourism calendar in 2026
Living Lanna: the craft traditions of the north
AI, English top skills Thai employers are seeking
Foreign Tourists Cancel 40% of Trat Bookings After Clashes
China remains highest-spending arrivals market
Thai Immigration Bureau Tightens Visa Checks Amid Security Fears
GULF Commences Operation of 2 Solar Farms with 145 MW Capacity
Thailand promotes festivals to global audiences with new campaign
Thailand on Flood Alert as Typhoon Kalmaegi Nears
New tourism strategies suggested to boost Thailand’s global appeal
Thailand’s ‘Quick Big Win’ drives solar push to cut costs and boost income