- Road closure to disrupt Hua Hin travel/Hua Hin Chinese New Year/Hua Hin’s electric vehicle master plan/Traffic signs installed on Soi 78/Officials insprect Hua Don beach/Warn Before Fine’ Initiative/Hat Yai school director dies after shooting
- ECONOMY: World Bank cuts Thailand’s 2026 growth forecast/Growth likely at 1.5%–1.75%/Political hurdles to deficit-cut plan/Tech and healthcare investment
- TOURISM: Plan will reduce visa-free stays/Why tourists continue to choose Thailand/Chinese New Year spending/Thai hotel rates increased 3%/Disneyland Thailand idea returns
- THAILAND EXPERIENCE: Essential Dress Code Guidelines/Cultural Festivals In Thailand
- CLIMATE THAILAND: Growth Gains by Scaling Up Green Manufacturing/Thailand’s EV sales surge/$100-million World Bank Green Loan/Southern Thailand pioneering marine conservation
- FOREIGNERS BEHAVING BADLY/INTERNATIONAL/HUA HIN TRANSPORT and LINKS
Rama II Road closure to disrupt Hua Hin travel
Travelers heading between Hua Hin and Bangkok are being advised to plan ahead following a Rama II Road closure at the Bang Khun Thian Bridge that will last for up to four months.
The Expressway Authority of Thailand (EXAT) announced that main carriageway lanes on Rama II Road at the Bang Khun Thian Bridge will be partially closed 24 hours a day to allow for bridge construction works. The authority said it has revised its traffic-management plan to reduce the impact on motorists by closing only certain lanes, rather than the entire main route. For many residents of Hua Hin and Cha Am, Rama II Road is the main gateway to and from Bangkok. Continued …
Hua Hin Chinese New Year celebration set for Monday
The Hua Hin Chinese New Year celebration will take place on Monday, Feb. 16, starting at 4 pm, with Hua Hin City Municipality confirming a full program of traditional processions, performances, and cultural activities.
Officials said preparations are now complete for this year’s festival, which is being organized to preserve and promote Chinese cultural traditions in the city. The event marks the Year of the Horse in the Chinese zodiac, a year associated with progress, energy, and positive change. Continued …
Hua Hin’s electric vehicle master plan discussed
Hua Hin’s electric vehicle master plan moved a step forward yesterday as city officials met with Shinawatra University to discuss EV adoption and charging infrastructure.
During the meeting, various options were proposed for the municipality regarding the adoption of electric vehicles. These included eight-meter electric buses, multi-purpose vans, waste-collection trucks, central fleet SUV vehicles, four-door pick-up trucks, two-door pick-up trucks, and electric motorcycles. Continued …
Traffic signs and road markings installed on Soi 78 to ease congestion
Hua Hin City Municipality has installed new traffic signs and repainted road markings on Soi Hua Hin 78 in an effort to address ongoing congestion and improve traffic flow at one of the area’s busy junctions.
The improvements follow repeated complaints and observations of vehicles stopping within the yellow cross-hatched box junction during red lights. The area is designated as a strictly no-parking, no-stopping and no-entry zone. However, cars and motorcycles have frequently halted in the marked space, blocking access for vehicles attempting to enter or exit Soi Hua Hin 78. Continued …
Hua Hin officials insprect Hua Don beach in Khao Takiab
Hua Hin City Municipality and marine authorities have carried out an inspection of encroachment on public waterways at Hua Don beach in Khao Takiab, as part of ongoing efforts to enforce navigation laws and protect public access.
According to officials, the Prachuap Khiri Khan Regional Marine Office Branch has set out a plan to increase patrols in the Hua Don beach area of Nong Kae subdistrict. The plan includes enforcing navigation regulations, inspecting the safety of piers and passenger boats, and checking for encroachment on public waterways. Continued …
Police to Launch ‘Warn Before Fine’ Initiative
The Royal Thai Police has announced a “warn before fine” measure starting in January, aiming to improve traffic law compliance in Thailand. Under the program, drivers will receive a warning for certain offenses before any fines are imposed. However, vehicles emitting excessive black smoke will be fined immediately due to environmental concerns.
This campaign, running through March, will also involve public outreach efforts to educate citizens on traffic regulations. Offenders without outstanding fines will receive a warning for eligible violations. Continued …
Hat Yai school director dies after shooting
The director of a Hat Yai school in Songkhla province, who was seriously injured during a shooting at the school yesterday afternoon, has succumbed to her injuries in hospital.
Sasipatchara Sinsamosorn, director of Phatong Prathan Kiriwat School in Patong sub-district, died from severe internal injuries and massive blood loss, Hat Yai Hospital Director Viroj Yommuang said today. She had been shot in the left chest and torso and doctors had tried their best to save her, Viroj said. Continued …
World Bank cuts Thailand’s 2026 growth forecast to 1.6%
The World Bank now expects Thailand’s economic growth, measured by GDP, to slow to 1.6% in 2026, driven by weaker global trade, persistently high household debt, and a slower recovery in tourism. This is below its earlier projection of 1.8%, before a rebound to 2.2% in 2027.
Melinda Good, the World Bank’s country director for Thailand and Myanmar, said Thailand’s growth is projected to pick up to 2.2% in 2027 on the back of improving global conditions, stronger private-sector investment, and foreign direct investment (FDI) projects beginning to materialize as actual investment. Continued …
Growth likely at 1.5%–1.75%: UTCC
The economy is expected to expand by 1.51%–1.75% this year, says a public opinion survey by the University of the Thai Chamber of Commerce (UTCC). Thanavath Phonvichai, UTCC president and chairman of the advisory board at the university’s Center for Economic and Business Forecasting, said the survey on public expectations of the new administration shows voters prioritize structural economic reform over short-term populist measures.
Some 24.5% of respondents want the government to focus on infrastructure development and strengthening the grassroots economy. Another 22.8% favor policies to boost purchasing power and domestic consumption, while 20.8% support regulatory reform and greater transparency to enhance investor confidence. Continued …
Fitch flags political hurdles to Thailand’s deficit-cut plan and VAT hikes
A Fitch Ratings report published on Tuesday said Thailand’s election outcome points to policy continuity under a Bhumjaithai-led administration, even if a new coalition government is formed. Fitch stressed that the key determinant of Thailand’s sovereign rating going forward will be the new government’s economic and fiscal policy choices.
Fitch assessed that Bhumjaithai and its allies are likely to be able to form a coalition government, reducing the risk of post-election disruption. It said the increased number of seats held by Bhumjaithai and its partners could result in a more stable government than in the past. Continued …
Tech and healthcare investment outlook good
Foreign investors are expected to continue investing in advanced technology, healthcare, and sustainability industries this year, following a record high of 324 billion baht in outlays last year, according to the Department of Business Development (DBD) at the Ministry of Commerce.
Poonpong Naiyanapakorn, director-general of the department, said the tally in 2025 set a record for foreign investment, with Singapore leading the way at 103 billion baht, followed by Japan with 85.6 billion, China 35 billion, Taiwan 17 billion, and Mauritius 16.5 billion. Continued …
Plan will reduce visa-free stays to 30 days
The Tourism and Sports Ministry insists the government’s plan to reduce visa-free stays from 60 days should not impact tourism, as most foreign tourists, on average, stay for less than a month.
Natthriya Thaweevong, permanent tourism and sports secretary, said a new committee set up by the prime minister and chaired by the permanent foreign affairs secretary plans to revise visa measures, including 60-day visa-free stays for visitors from 93 countries. Continued …
Why tourists continue to choose Thailand
The narrative surrounding Thailand’s tourism appeal has evolved. Visitors no longer come simply because the destination is affordable. Increasingly, travelers choose Thailand for its depth of experience, consistency, and a genuine sense of welcome that remains difficult to replicate elsewhere.
Thailand works well for first-time visitors, but it works even better for those who return again and again. That balance remains one of the country’s greatest strengths. A common observation among visitors is how quickly they feel comfortable after arrival. Modern international airports, well-connected transport systems, professionally managed hotels and attractions, and the widespread use of English in tourism areas allow travellers to settle in quickly and feel at ease. Continued …
Chinese New Year spending expected to rise 5%
An estimated 54.2 billion baht will circulate during the 2026 Lunar New Year, marking a six-year high and 5% growth from the previous year, according to the Center for Economic and Business Forecasting at the University of the Thai Chamber of Commerce (UTCC).
The UTCC’s consumer spending survey revealed 25% of respondents anticipate a more vibrant celebration this year, while half expect the vibe to be similar to last year. Continued …
Report: Thai hotel rates increased 3% in 2025
The average daily rate for hotels in Thailand surged by 3% last year to 4,984 baht and they recorded a longer average length of stay, with Booking.com, Agoda, and direct hotel bookings generating the most revenue, according to SiteMinder.
In 2025, the inbound market to Thailand declined 7.23% in arrivals and 4.7% in revenue to 33 million and 1.53 trillion baht, respectively. However, the average daily rate registered 3% growth, according to the Hotel Booking Trends report by SiteMinder, a hotel guest acquisition and revenue platform. Continued …
Disneyland Thailand idea returns with B300-billion EEC mixed-use proposal
The “Disneyland Thailand” buzz has resurfaced after Phiphat Ratchakitprakarn, deputy prime minister and minister of transport, floated the idea of moving ahead with a world-class theme park project in Chonburi under the Eastern Economic Corridor (EEC) scheme.
The concept would take the form of a large mixed-use development, bringing together a theme park, sports center, entertainment venues, and commercial space in a single area. Continued …
Essential Dress Code Guidelines in Thailand
In Thailand, wearing a shirt in public spaces outside of the beach is a fundamental aspect of local social etiquette. While Thai people are generally non-confrontational and may not openly correct you, being shirtless in towns or cities is often viewed as disrespectful and rude.
Outside Beach Areas
Men should always wear a shirt when visiting beachfront establishments, shopping centers, or walking through town. Women should use sarongs or wraps to cover swimwear when leaving the sand.
Temples and Religious Sites
This is the strictest environment. Both men and women must cover their shoulders and knees. Sleeveless shirts, tank tops, and shorts above the knee are typically prohibited.
Government Buildings
Modest dress is mandatory when visiting places such as immigration offices or royal palaces.
Driving
It is technically illegal to drive a car or ride a motorbike without a shirt, and you can be fined by local police.
Malls and Restaurants
Entering air-conditioned spaces shirtless or in only a bikini is considered highly inappropriate and offensive to locals. – From I Love Thailand
Cultural Festivals In Thailand Worth Traveling For
When visiting Thailand, a lot of travelers seek out local, community-guided experiences. For a deeper dive into the country’s traditions on your next trip, we recommend aligning your travels with a cultural festival.
Some are anchored to a single day or annual occasion and draw repeat crowds year after year; others are organized around long-standing customs such as Phi Ta Khon, which marks the ordination of young Shan boys as novice monks. In larger cities, these often take a broader approach, actively bringing together local communities and international visitors in settings designed to be both educational and immersive. Continued …
Thailand Can Capture Major Growth Gains by Scaling Up Green Manufacturing: World Bank
Thailand has significant untapped potential to develop advanced green manufacturing as a new engine of growth, with electric vehicles, solar photovoltaic components, and energy-efficient cooling technologies offering opportunities to raise GDP by an additional 2.9% by 2035, according to the World Bank’s latest Thailand Economic Monitor released yesterday.
The report, titled “Advanced Green Manufacturing for Growth,” examines how Thailand can reposition its well-established manufacturing base toward higher value-added green products, leveraging existing strengths in automotive, electronics, and electrical appliances to capture expanding global markets. Continued …
Thailand’s EV sales surge to record levels in January
Thailand’s electric vehicle (EV) sales (passenger car and light duty vehicles) more than tripled year-on-year to over 44,000 units in January 2026, a record month for the country. Its penetration rate grew to 48%, another monthly record, surpassing its previous high of 37% set in December.
The significant increase in sales was underpinned by vehicle manufacturers being granted an extension within which to register their vehicles under the Thailand’s EV3 scheme. The previous deadline of December 2025 had been extended to January 2026 in November 2025. Continued …
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IEAT Secures $100-million World Bank Green Loan
The Industrial Estate Authority of Thailand (IEAT) has secured a US$100-million (approximately 3,100 million baht) loan from the World Bank to transform the country’s industrial estates into low-carbon hubs.
The funding marks the first phase of a broader US$200-million initiative aimed at decarbonizing heavy industry. Pilot projects at Map Ta Phut and Laem Chabang are expected to cut 2.33 million tons of CO2 over 10 years. Continued …
How southern Thailand is pioneering community-led marine conservation
Thirty years ago, Banjong Naruepornmatee left his hometown in the deep south. A fisher by trade, he now runs a farm stay overlooking mangrove forests he helped replant in Bo Hin, a coastal subdistrict in southern Thailand.
“When I first moved here, there were mangrove forests along the coastline and seagrass everywhere,” he said. “A lot has changed since then.” Trang province is home to the largest seagrass bed along the Andaman coast in Thailand. Continued …
- Chinese Fugitive in Child Sex Case Arrested in Bangkok – Continued …
- German Fraud Suspect Arrested in Pattaya – Continued …
- Vietnamese Woman Held in 300-million-baht Fraud Case – Continued …
Wealthy ‘great relocation’ surges as UAE gains, UK loses
A record-breaking surge in wealthy people “relocating abroad” is reshaping the global balance of power. Countries are increasingly being treated like assets, while citizenship is becoming a tool for diversifying risk. In an era where state policy can change faster than economic fundamentals, capital moves first — and moves more aggressively than ever before. Continued …
Hua Hin Links and Transport
Calendar of events/Airport schedule/Bangkok airport bus schedule/Hua Hin-Pattaya bus schedule/Air pollution index map/90-day online report/driver’s license/Market Village and Bluport cinemas/Emergency numbers
Passengers in Thailand can now utilize QR codes for enhanced taxi ride safety and convenience. This new feature allows users to verify driver details, real-time track their journey, share trip information, and rate their experience. The Department of Land Transport plans to equip around 70,000 taxis with these QR codes by June.
A ride-hailing driver posted a touching experience on the “Grab Car Driver Club Thailand” Facebook group, declaring: “I want 10 more jobs like this”. The first image showed the journey details – from Huai Khwang to Phra Khanong. The second revealed the adorable passenger: what appeared to be a long-coat Chihuahua.
The 2025 Corruption Perceptions Index (CPI) shows Thailand scored 33/100 and ranked 116th globally — below the world average of 42. The index, released by Transparency International, placed Thailand 116th out of 182 countries and territories, down one spot from 2024 when it scored 34.
The cabinet has been instructed to start preparing to void a 25-year-old memorandum of understanding (MoU) used by Thailand and Cambodia as a framework to settle their overlapping maritime boundaries.
Chula Researchers Transform Thai Silk into Medical Innovation
Airports of Thailand (AOT) plans to seek approval from Thailand’s next cabinet for two major airport expansion projects worth a combined 269 billion baht, covering Don Mueang and Suvarnabhumi airports.
Thailand’s once-robust manufacturing sector is facing a protracted slowdown, with factory capacity utilization hovering below 60% for the past two years, raising concerns about the country’s economic competitiveness and industrial policy effectiveness.
Arada Fueangthong, director-general of the Department of Foreign Trade (DFT), said Thailand’s utilization of trade preferences under free trade agreements (FTAs) continued to expand in January–November 2025.
If the incoming coalition government implements its IT policies as pledged during the campaign, it should increase revenue growth of system integrator and data center businesses by 5.8% year-on-year to 260 billion baht this year, says Krungthai Compass, a research unit under Krungthai Bank.
The cabinet yesterday endorsed a comprehensive visa package proposed by the Ministry of Foreign Affairs (MFA) to boost tourism, attract long-stay visitors, and stimulate the economy.
Chinese New Year in Thailand: A National Celebration and a Regional Travel Magnet
As Thailand enters the post-election period, many foreign tourists and long-term visitors say their expectations are not focused on political personalities or campaign rhetoric, but on practical changes that shape daily life, travel decisions, and confidence in Thailand as a long-stay destination. Conversations among foreign residents and repeat visitors consistently return to the same themes: clarity, fairness, and predictability.
If people used to talk about tourism in the past, it may have meant a short break and a change of scenery from everyday life, a brief moment of happiness that recharged the body before returning to normal routines. Today, however, tourism is shifting from “temporary rest” to “a long-term investment in health”.
With Chinese New Year approaching next week, Pattaya tourism operators expect similar conditions as last year. Thanet Supornsahasrungsi, president of the Association of Chonburi Tourism Federation, said Pattaya operators expect a large number of foreign tourists for the holiday, particularly from long-haul markets, accounting for 80% and helping the occupancy rate near 90%.
Phuket is preparing to welcome a surge of visitors during the upcoming Chinese New Year celebrations, with a month-long program of events beginning today aimed at stimulating early-year tourism and generating more than 600 million baht in revenue.
Picture this for a moment. You’ve worked decades, paid into Social Security your entire adult life, and when retirement finally arrives, the monthly check lands somewhere around $1,800. In many parts of the United States, that barely covers rent. It’s frustrating, I know.
13 Mouth-Watering Thai Dishes You Need To Try
Kintetsu World Express has taken another step toward cleaner operations by installing a solar power generation system at its warehouse in Prachinburi Province. The project has been carried out by its local subsidiary, KWE-Kintetsu World Express (Thailand) Co., as part of the group’s wider push toward decarbonized and sustainable business practices.
Planned or under-construction solar and wind projects slowed last year, analysis showed yesterday, casting doubts on whether countries will hit a goal of tripling renewable capacity by 2030. Dozens of nations agreed in 2023 to triple renewable energy capacity by 2030 as part of efforts to limit global warming.
At least 10 people died yesterday in a remote part of western Canada, including seven who were shot at a secondary school and two others found dead at a residence, federal police said. Twenty-seven people were injured. An individual believed to be responsible for the killing in Tumbler Ridge, British Columbia, was found deceased with what appears to be a self-inflicted injury. 
Noise pollution is affecting bird behavior across the globe, disrupting everything from courtship songs to the ability to find food and avoid predators, a large-scale new analysis showed today. 
Airport screening for Nipah virus, which has been stepped up across Asia this week after two cases were identified in India, are more about reassurance than science, several leading experts said yesterday.
A World Health Organization official said yesterday that the risk of the spread of the Nipah virus is low, saying that none of the over 190 contacts of the two people infected in India had tested positive or developed symptoms of the disease.
Most Thai working people are aware of the health risks posed by PM2.5 airborne pollution but are reluctant to buy quality N95 face masks to protect themselves, claiming that they are too expensive, according to Arkhom Praditsuwan, director general of the Health Service Support Department.
At the “Thailand Redesign 2026 The Next Level” debate, four major political parties — the People’s Party, Democrat Party, Pheu Thai, and Thai Kao Mai Party — presented their proposals to tackle the pressing issue of Thailand’s 40 million workers, with only 4 million currently paying taxes. The debate focused on the wealth protocol and the urgent need for tax reform to drive economic sustainability and fairness.
Thailand is sharpening its culinary edge on the global stage, not through its world-famous sauces or spices, but through a new wave of premium home-grown beef. The National Innovation Agency (NIA) has identified four “Beef Commanders” — Ko Dam Lam Takhong, Surin Wagyu Salakdai, Nong Sung, and Kamphaeng Saen — as the flagship models of Thai soft power destined for the international market.
Pattaya has introduced new rule assigning specific umbrella colors to beach chair operators, saying the move will improve orderliness and create a more attractive seaside view for visitors.
Think you’ve already done everything there is to do in Bangkok? Hate to break it to you, but probably not. Even if you’ve lost count of how many times you’ve visited, the city always finds new ways to surprise, including new attractions with thrilling rides and aesthetic shopping malls in BKK.
The Ministry of Culture has revealed plans for a major cultural celebration from April 22-26, marking the 244th Anniversary of the Foundation of Rattanakosin. The events will take place in three central locations in Bangkok and aim to bring the rich history of Thailand to life through a series of activities, exhibitions, and performances.
Thailand’s electric vehicle sector is facing fresh uncertainty after government proposals to sharply raise public EV charging prices, a move that could erase the cost benefits that have driven rapid adoption.
Thailand plans to tighten the rules for investors in data centers and other businesses that use a large amount of electricity, requiring them to provide a bank guarantee or collateral to secure power purchases.
Climate change is no longer a distant or abstract threat; it is part of everyday life. From unpredictable weather patterns to rising air pollution, communities across Thailand and around the world are already experiencing its impacts. As these challenges intensify, education is emerging as one of the most powerful starting points for meaningful climate action.
Thailand, Vietnam, and Malaysia have each carved out their own space in the long-term expat landscape. Thailand offers dependable healthcare and a well-established expat infrastructure. Vietnam stands out for rock-bottom costs and relentless urban energy. Malaysia brings modern living standards, cultural diversity, and an English-speaking environment that makes settling in remarkably smooth.
Following recent media coverage highlighting the Thai authorities’ increasing scrutiny of nominee company structures, MBMG Group and Hua Hin Accounting & Law have released further insights from their recent seminar, which examined the broader tax, business, and compliance framework now facing expatriates and foreign business owners in Thailand.
Red levels of PM2.5 cover about one-third of Thailand, including PKK
The Department of Special Investigation (DSI) searched the residences of three active and one former officials of the Provincial Electricity Authority (PEA) and seized thousands of illegal crypto mining rigs, cash, laptops, phones, and bank passbooks.
Thailand has, for the first time, administered contraceptive vaccines to female wild elephants, as part of an initiative to control the elephant population safely and promote sustainable coexistence between humans and elephants.
Singapore Airlines plans a new service linking the island state with Chiang Mai, according to the Civil Aviation Authority of Thailand (CAAT).
Suvarnabhumi Airport is Bangkok’s major international gateway. Here’s how to reach the city center upon arrival or travel to the airport for departure.
It’s too early to be sure, but it seems likely that we have just seen “Peak Trump”. Last week, US President Donald Trump arrived at the Davos conference radiating power and menace. Fresh from his attack on Venezuela, he was going to invade and annex Greenland. If his European allies in the NATO alliance tried to protect it, he would crush them with tariffs. And he would launch a rival to the United Nations that would make him World President for Life. 
Global gold prices continued to climb, hitting a new all-time high of $5,136 an ounce overnight, as uncertainty boosted demand for safe-haven assets. Markets expect the Federal Reserve to keep interest rates unchanged today. 
It’s easy to get cynical in Thailand. We complain about the heat, the traffic, the dual pricing, and the scams. But then, something happens that stops you in your tracks.
Thailand has long been a haven for those seeking tropical sun, beaches and a laidback lifestyle. It’s host to communities of expats, long-term freelancers, and foreign residents, some of whom have existed in a legal gray zone, taking advantage of visa runs to extend their stay indefinitely. Those days of extended stays in The Land of Smiles could be coming to a definitive end with the digital transformation of the immigration system.
The Hua Hin Provincial Court has denied bail to “Sam”, the suspect in the brutal murder of a female hotel employee in central Hua Hin, citing the seriousness of the charges and concerns that he could flee if released.
Unsafe levels of ultrafine dust at the orange level (starting to harm health) shrouded Bangkok and 53 provinces, mostly in the Central Plains and the northeast, late this morning.
The Pollution Control Department has ordered stepped-up surveillance of open burning as the seasonal risk of haze and dust pollution rises, according to Director-general Surin Worakitthamrong.
The State Railway of Thailand (SRT) has finished repairing a stretch of railway track in Sikhiu district of Nakhon Ratchasima province in the wake of a fatal crane collapse that struck a passenger train on Jan. 14, killing 30 people, while a parallel technical investigation moves toward identifying the causes and accountability.
Siam Legal International, a full-service law firm with over 22 years of experience advisinginternational clients in Thailand, has released its comprehensive guidance for foreign nationals and businesses navigating Thailand’s regulatory environment in 2026. The firm highlights several national developments that may influence administrative procedures, compliance expectations, and regulatory focus throughout the year.
The baht has again become a growing concern after strengthening rapidly. Yesterday, the baht continued to appreciate and broke below the 31.00 level against the US dollar, reaching a strong level of THB30.88 per US dollar.
In November, Thai merchandise exports reached USD 27.45 billion, growing 7.1% year-on-year (YOY), slightly above SCB EIC’s 7% forecast but below the Reuters median of 8.3%. Despite solid expansion, seasonally adjusted exports showed signs of slowdown, declining 2.3% month-on-month.
Thailand’s commercial banking sector posted solid results in 2025, with the combined performance of 11 banks remaining at a healthy level: SCBX, Bangkok Bank (BBL), Kasikornbank (KBANK), Bank of Ayudhya (BAY), TMBThanachart Bank (TTB), Kiatnakin Phatra Bank (KKP), TISCO Financial Group (TISCO), Land and Houses Bank (LHFG), CIMB Thai Bank (CIMBT), Thai Credit Bank (CREDIT) and Krungthai Bank (KTB).
Thailand’s e-commerce market is projected to post normalized growth this year, expanding by 7% to reach 1.15 trillion baht, as the maturing landscape is characterized by heightened complexity and fierce competition. To emerge as winners, brands must transition toward commerce operating systems, according to Priceza.
Thailand’s rice exports exceeded official targets in 2025, but the Ministry of Commerce has lowered its projection for 2026 amid intensifying global competition, currency volatility, and geopolitical risks. Officials say the focus next year will be on defending existing markets while expanding into selected new destinations to support farmer incomes and stabilize export volumes.
The Tourism Authority of Thailand’s (TAT) latest promotional campaign, featuring pop icon Lisa of Blackpink, has drawn mixed reactions online, with critics arguing that the TAT has secured a “precious gem” but undermined her value through poor presentation.
Singha Park Chiang Rai marks 10 years of balloon fiesta
US President Donald Trump has withdrawn his threat to impose new tariffs on multiple countries that oppose US control of Greenland, saying he has now reached an outline framework agreement with NATO. “Based upon this understanding, I will not be imposing the tariffs that were scheduled to go into effect on February 1,” Trump wrote online, without providing details. He posted the message after meeting Mark Rutte, secretary-general of the North Atlantic Treaty Organization (NATO), in Davos, Switzerland, on the sidelines of the World Economic Forum. 
A recent seminar in Hua Hin has highlighted growing legal risks for foreign residents who bought property through Thai-registered companies using nominee shareholders, as Thailand intensifies a nationwide crackdown on structures used to bypass land and business ownership laws.
As the US Supreme Court holds off on a ruling on the Trump tariffs, the world waits and analysts anticipate trade with the US will continue despite some importers being skittish about placing large orders.
Academics and activists said over 40 million workers in Thailand remain stuck in low-paid, unsafe jobs with inadequate healthcare and social protection, urging parties to draft policies that ensure labor protection and fair employment.
Phuket International Airport recorded a significant boost in flight movements and passenger numbers in 2025, signaling a robust recovery in aviation and tourism. According to Monchai Tanod, the airport director, last year’s performance outshone 2024 and edged closer to the peak year of 2019, prior to the Covid-19 pandemic.
The decision by the administration of US President Donald Trump to suspend or significantly tighten US immigrant visa processing for nationals from 75 countries, including Thailand, has triggered widespread concern across the global travel, tourism, and meetings industries.
The tiny shopfront of Gu Long Bao in Bangkok’s Chinatown has seen a lot of history unfold over its century of operation, from the creation of Thailand as a nation to its rise as a cultural and tourism hotspot. The shop has a fan following for its pillowy buns, with fillings such as barbecued pork and black sesame.
Sugarcane farmers are using bundled incense sticks as slow starters to illegally burn off cane trash in their fields when they are not there, in a ploy to deny accountability for the resulting increase in air pollution.
A proposal to support Hua Hin smart city development was presented to Hua Hin City Municipality yesterday, outlining a technology-led vision to improve transport, tourism services, and urban safety as the city plans its next stage of growth.
Transport Minister Suspends Elevated Road and Rail Projects
The deadly Rama 2 Road: Why Thailand’s ‘Seven-Generation Road’ keeps claiming lives
Italian-Thai Development (ITD) has won 213 state projects worth 130 billion baht in 11 years. However, recent crane collapses involving ITD raise questions about safety.
Sihasak Phuangketkeow, minister of foreign affairs, addressed the recent announcement by the US Department of State to suspend the processing of immigrant visas (permanent visas) for 75 countries, including Thailand.
China has shattered global records with a staggering trade surplus of approximately $1.2 trillion for 2025, fueled by a relentless export boom that has flooded international markets with everything from electronics to machinery. While this achievement underscores Beijing’s manufacturing prowess amid domestic headwinds, it poses both opportunities and significant challenges for Thailand, its largest trading partner in ASEAN.
Thailand was once the ultimate value-for-money destination. Cheap eats, affordable hotels, unforgettable experiences. That era is over. A soaring Thai baht is pushing travelers away — just as Thailand is fighting to revive its tourism-driven economy.
It’s been just over a year since I took the leap and made Thailand my home. Moving from regular visitor to someone who lives and works here has let me fully embrace what I love about the country — and given me a front-row seat to the same tourist mistakes playing out again and again.
Tourists and locals are raising alarms over the open sale of sex stimulants, sex toys, and illegal cigarettes along Pattaya Beach Road – without proper tax stamps.
On vacation in Thailand, my family and I visited Bangkok’s majestic Wat Pho, marveling at the temple’s 150-foot-long reclining Buddha covered in gold leaf. In Chiang Mai, we rode ATVs through the rugged Mae Taeng Valley, then rafted in challenging whitewater rapids while elephants roamed the river banks. We spotted pigs on Koh Madsum and bright-orange clown fish while snorkeling Koh Samui. But nothing compares to the thrills we found in 7-Eleven.
The government has tightened controls on agricultural burning as part of a broader effort to address PM2.5 pollution, setting a nationwide target to reduce burned farmland by at least 15%. The measures prioritize major economic crops, for which reductions must be clearly demonstrated.
Thailand is stepping up efforts to support research and development in alternative energy, with officials preparing to allocate more financial resources to projects that advance clean technologies such as hydrogen.
Tech giants have blocked 4.7 million accounts under Australia’s world-first social media ban for under-16s, the country’s online safety watchdog said today. Initial figures showed platforms were taking meaningful action to remove underage users, Australia’s eSafety Commissioner Julie Inman Grant said. 
The Hua Hin Wine Expo 2026 has officially confirmed a strategic move to March 19-20, promising a larger, more refined evolution of the event that has become part of the region’s hospitality and tourism sectors.
Amazing Three Bays City Prachuap Khiri Khan festival set for late April
The Thai real estate market is experiencing its most severe downturn in nearly three decades, since the 1997 financial crisis. The stock of unsold residential properties has skyrocketed, with new project launches falling sharply. Consumer purchasing power has weakened due to high household debt, and the mortgage lending situation is tighter than ever before.
Chartsiri Sophonpanich, president of Bangkok Bank, pointed out that in 2026 the world will continue to face risks, volatility, and uncertainty, driven by five key factors that will serve as both obstacles and opportunities in shaping ASEAN’s future. He made this remark during the opening of the AEC Business Forum 2026 yesterday.
Thai business giants Saha Group and Central Restaurants Group (CRG) are aggressively expanding their restaurant portfolios. Despite a competitive landscape, both groups see the Thai food market, valued at Bt572 billion, as a high-growth sector where “Capital, Brand, and Culture” create long-term value.
Thailand has set a target to increase revenue from foreign film productions by at least 10% in 2026, building upon a record-breaking performance in the previous year, the Department of Tourism said yesterday.
Riding on a record-breaking 2024 and strong momentum in 2025, Thailand is setting an ambitious target of welcoming 2.5 million Indian visitors this year. With more than 1.3 million Indians having already traveled to the country by July, the market is emerging as one of Thailand’s most important growth drivers, underpinned by a strategic shift from volume-led recovery to value-focused tourism.
Three political parties – the People’s Party, Democrat, and Pheu Thai – have pledged to put cannabis back on the narcotics list and allow its use only for approved medical purposes, while operators urged the future administration to eliminate foreign businesses using nominees and unfair competition from illegal businesses.
Thailand dominates global night market rankings with 3 markets in the top 10
Bangkok has been ranked 12th in the world for the worst air quality, as PM2.5 levels soar to dangerous levels. According to the IQAir real-time air quality index on Wednesday, the capital’s air quality index (AQI) hit 161, marking it in the red zone, which is unhealthy for all groups.
On long weekends, the road from Bangkok to Hua Hin resembles a faulty production line. City dwellers racing to beat the rush, often end up cooled by car air conditioning instead of ocean winds.
3 Beachside Cities Where You Can Retire On US Social Security Alone
The Prachuap Khiri Khan Provincial Election Commission has reported strong voter turnout in the latest elections for subdistrict administrative organizations (SAO), with more than 72% of eligible voters casting their ballots.
Unsafe levels of ultrafine dust covered 59 provinces, while red and seriously harmful levels of smog blanketed Greater Bangkok this morning, according to the Geo-Informatics and Space Technology Development Agency (GISTDA).
Thai exports are expected to grow by 2%-4% this year due to foreign investment, particularly in the electronics sector, according to the Thai National Shippers’ Council (TNSC).
Bangkok or Singapore: which megacity should be next on your travel list?
Guided by the Ministry of Energy of Thailand, the Electricity Generating Authority of Thailand (EGAT), and the Thailand Convention and Exhibition Bureau (TCEB), the ASEAN Smart Energy & Energy Storage Expo 2026 will return from March 25–27 at the IMPACT Exhibition Center, Bangkok.
The European Union’s defense and space commissioner, Andrius Kubilius, has warned that any attempt by the United States to seize Greenland by military force would effectively mark the end of NATO and trigger serious consequences for transatlantic relations. 
President Donald Trump said yesterday any country that does business with Iran will face a tariff rate of 25% on trade with the United States, as Washington weighs a response to the situation in Iran, which is seeing its biggest anti-government protests in years. 
In 2026, Thailand is expected to complete one of the most significant transformations in its immigration system, the abolition of passport stamping and the full adoption of a 100% digital immigration platform.
International Living magazine has identified the five most affordable places to live or retire in 2026, which scored the highest in the cost-of-living category of its 2026 Global Retirement Index. It evaluated retirement destinations across climate, healthcare, visa and lifestyle, along with cost.
A grayscale sky is showing signs of life over slumbering waves, with sunshine breaking through clouds that had earlier brought steamy tropical rain to the northeast coast of Koh Samui.
Southeast Asia’s solar energy market is undergoing a rapid transformation, driven by falling technology costs, strong national climate commitments, and an increasing need for energy security. Recent industry forecasts indicate that the region’s solar capacity is expected to grow from around 38.29 gigawatts in 2025 to over 92.77 gigawatts by 2030, reflecting an annual growth rate of nearly 19.4%. This surge highlights a clear shift away from fossil fuels toward cleaner, renewable energy sources.
President Donald Trump said the U.S. will seize control of Greenland “the easy way” or “the hard way” and warned that he won’t miss out on the opportunity to Russia or China. “We are going to do something on Greenland whether they like it or not,” he said.