- Amazing Muay Thai Festival in Hua Hin/Sam Roi Yot, A Cradle of Bird Life/Hua Hin Heroes Charity Golf/Hua Hin Marathon May 23/Artist Village Hua Hin ‘Beach Art’ exhibition/Chiva-Som Hua Hin wins awards/Thailand hotspots surge
- ECONOMY: Japanese Investment Applications Jump/Small egg farmers in crisis/Have US Tariffs Missed Their Mark?/Chevron sells offshore gas block
- TOURISM: Wild Elephant Tramples Tourist/Yaowarat Chinese New Year 2026 canceled/Banking on Muay Thai Festival/Pattaya Bar Guards Accused
- THAILAND EXPERIENCE: 12 “Lisa trail” landmarks/The Woven Heritage of Thai Fabrics/Thailand’s love for urban gardening
- CLIMATE THAILAND: Hubs to reduce agricultural burning/Thailand’s electric rail network/Pollution off Jomtien Beach in Pattaya
- FOREIGNERS BEHAVING BADLY/INTERNATIONAL/HUA HIN LINKS
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TAT to host Amazing Muay Thai Festival Tomorrow in Hua Hin
The Tourism Authority of Thailand (TAT) will organize the “Amazing Muay Thai Festival 2026” to promote sports tourism and elevate Muay Thai as a cultural heritage on the international stage.
TAT’s Deputy Governor for Tourism Products and Business Nat Kruthasoot announced that TAT, together with Prachuap Khiri Khan Province and partner agencies, will host the festival under the theme “Ultimate Muay Thai Experience” from tomorrow to Saturday, at Rajabhakti Park in Hua Hin District, Prachuap Khiri Khan. Continued …
Wetlands Like PKK’s Sam Roi Yot, A Cradle of Birdlife
Let us take you to Sam Roi Yot National Park in Prachuap Khiri Khan—one of Thailand’s most important wetlands and a sanctuary for diverse birdlife. These birds are deeply connected to local livelihoods, culture, and nature-based economic activities that support surrounding communities.
Paddling through the park’s wetlands, visitors may encounter the Oriental Pied Hornbill, Yellow Bittern, Purple Swamphen, Eastern Cattle Egret, Great Egret, and Black-winged Stilt. These species are living indicators of healthy wetlands, relying on clean water, natural food sources, and balanced ecosystems. Their presence reflects the overall health of the environment—and when their numbers decline, it often signals that wetlands are under threat. Continued …
Hua Hin Marathon set for May 23
The inaugural Hua Hin Ultra Marathon 2026 will take place on Saturday, May 23, marking the first time the city has hosted an ultra-distance running event of this scale. The race will start and finish at Rajabhakti Park and will offer four distances, ranging from a 10-kilometer evening run to a 100-kilometer ultra marathon.
Registration opened yesterday with an early-bird period running until Saturday, Feb. 7. Regular registration will then be available from Feb. 8 to April , or until race quotas are filled. Continued …
Artist Village Hua Hin to present ‘Beach Art’ exhibition
The Beach Art exhibition Hua Hin will run from Feb. 14–28 at Artist Village Hua Hin, featuring works by Swiss artist Frederic Waelti, who has been living in Hua Hin for several years.
The exhibition brings together a body of work created from discarded materials and objects collected along the shoreline, including driftwood and other remnants shaped by the sea. Waelti’s pieces explore how materials often seen as worthless can be transformed into artworks with visual impact and meaning, while also encouraging reflection on coastal environments and human responsibility toward them. Continued …
Chiva-Som Hua Hin wins an array of awards for wellness and sustainability
Chiva-Som Hua Hin has been celebrated for its unique approach to wellness, commitment to excellence, and heartfelt care,. These awards recognize excellence not only in personal transformation but also in its pioneering commitment to corporate responsibility, environmental wellness, and strong local community engagement.
Among the 2025 Chiva-Som Hua Hin awards and recognitions are: Condé Nast Traveller Germany Wellness & Spa Awards 2025 – Winner, Traditional Healing; Tatler Best Thailand 2025 – Winner, Best-in-Class and Best Wellness Retreat; Tatler Best Asia Pacific 2025 – Listed in the Best 100 Hotels in Asia Pacific; andResponsible Thailand Awards 2025 – Winner, Responsible Tourism Accommodation Award, Continued …
Thailand hotspots surge to 573, signaling cross-border PM 2.5 alert
The Geo-Informatics and Space Technology Development Agency, or GISTDA, reported the latest hotspot index on Sunday, based on data from the Suomi NPP satellite via the VIIRS system.
The report revealed a total of 573 hotspots in Thailand, with agricultural areas being the most concerning group, while neighboring Cambodia remains critical with over 1,200 hotspots, signaling a need to monitor transboundary PM 2.5. Continued …
Japanese Investment Applications Jump 146% to Bt119 billion
The Board of Investment (BOI) says Japanese investment applications surged 146% in 2025 to more than 119 billion baht, signaling growing confidence in an economic rebound in early 2026. The sharp rise reflects stronger sentiment among Japanese firms operating in Thailand and reinforces the country’s position as a key production base in ASEAN.
The data were released yesterday alongside the results of a JETRO Bangkok survey showing that Japanese companies expect Thailand’s economy to improve in the first half of 2026. This marks the first positive outlook after six consecutive survey periods of weaker sentiment. Continued …
Small egg farmers in crisis, seek inquiry into dumping
Small-scale egg farmers are facing a growing economic crisis after large commercial farms and wholesalers began selling eggs below average production costs, pushing market prices to unsustainable levels.
Producers have filed complaints with the Central Region Small-Scale Egg Farmers Trade Assn., calling on authorities to investigate alleged dumping that has distorted market prices. Continued …
Have US Tariffs Missed Their Mark? China’s Trade Surplus Reaches Record $1.2 Trillion
In 2025, China achieved a historic trade surplus of US$1.2 trillion, a figure that defies expectations set against the backdrop of US tariffs aimed at diminishing its economic influence.
Despite a notable decline in exports to the United States, which fell by 20%, China successfully oriented its trade toward Africa, ASEAN nations, Latin America, and the European Union, resulting in robust export growth. In December alone, China’s surplus reached US$114 billion, augmented by significant export growth of 6.6% and import growth of 5.7%. Continued …
Chevron sells offshore gas block to Thailand’s PTT in $450M deal
Thailand’s PTT Exploration and Production said Friday it acquired full ownership of Block A-18 in the Malaysia-Thailand Joint Development Area from Chevron in a $450M deal. The Thai company said it signed the deal with Hess and Hess Asia Holdings, both now owned by Chevron following the recently closed merger deal with Hess.
PTTEP said natural gas from Block A-18 is fundamental to power generation for southern Thailand, producing ~600M cf/day of gas, which is equally distributed to Thailand and Malaysia. Continued …
Wild Elephant Tramples Tourist in Third Fatal Khao Yai Incident
A wild elephant from Khao Yai National Park fatally attacked a 69-year-old tourist yesterday. The incident happened early morning at the Khlong Pla Kang ranger unit campsite, Wang Nam Khiao district. The victim was on a morning walk when he encountered the elephant, known as Plai Oi Wan.
Authorities reported that Plai Oi Wan, in a state of musth, attacked and trampled the man about 20 meters from his tent. This marks the third fatal attack linked to the same bull elephant. Park officials arrived promptly and managed to drive the elephant away, while medical personnel examined the victim’s body. Continued …
Yaowarat Chinese New Year 2026 canceled during mourning period
Chinese New Year celebrations in Yaowarat, Bangkok, will be canceled during the mourning period for Her Majesty Queen Sirikit, the Queen Mother, according to the Samphanthawong District Office yesterday.
The Yaowarat Chinese New Year Organizing Committee for 2026 resolved to cancel the “Yaowarat Chinese New Year” event, originally scheduled for Feb. 17–18, as the dates fall within the period of mourning for Her Majesty Queen Sirikit, the Queen Mother. Continued …
TAT banking on Muay Thai Festival
The Tourism Authority of Thailand (TAT) is optimistic about sports tourism growth this year as it hosts the Amazing Muay Thai Festival this week, expecting more than 18,000 visitors.
Nat Kruthasoot, deputy governor for tourism products and business at the TAT, said Muay Thai is increasingly popular among both Thais and foreigners, with a growing number of gyms overseas attracting visitors to travel to Thailand. Continued …
Pattaya Bar Guards Accused of Beating Tourist Over Unpaid Bill
A video showing bar security guards allegedly assaulting a tourist in Pattaya has gone viral on social media, triggering widespread criticism. The incident reportedly occurred on Soi 6, a popular nightlife area in Pattaya, and has prompted police to launch an investigation.
One security guard who claimed to have been present during the incident said it took place. He stated that while patroling the area, he noticed a tourist having a dispute with a group of guards wearing blue uniforms. According to the guard, discussions failed to resolve the issue, after which the tourist attempted to flee, prompting the guards to chase and restrain him. Continued …
12 “Lisa trail” landmarks from Feel All the Feelings film to inspire travel across Thailand
The Tourism Authority of Thailand (TAT) has unveiled 12 landmarks featured in the advertising film “Feel All the Feelings”, inviting travelers to follow in the footsteps of Lalisa “Lisa” Manobal, TAT’s Amazing Thailand ambassador.
The film presents striking destinations across Thailand, unfolding “postcard-like” stories revealing Thai nature, culture, and everyday life through a contemporary lens, and capturing “every feeling” in Thailand. It reflects the charm of Amazing Thailand, ready to welcome travelers from everywhere. Continued …
The Woven Heritage of Thai Fabrics: Tradition Meets Modern Identity
Thai fabrics, especially Thai silk, are not just beautiful textiles but integral parts of the nation’s history and identity. These intricately woven cloths are more than mere commodities — they are living records of Thailand’s rich cultural heritage, with every motif and color telling a unique story.
From the famous mudmee silk of the northeast to the stunning textiles of ethnic hill tribes, Thailand’s fabric traditions offer a deep insight into its diverse cultural tapestry. Thai weaving dates back thousands of years, with communities crafting textiles for daily use and special occasions. In the Lanna Kingdom (14th-16th centuries), vibrant cotton fabrics were traded with neighboring kingdoms, while during the Sukhothai Kingdom, Benjarong Cotton became famous. Continued …
Thailand’s love for urban gardening
Walk down nearly any street in Bangkok, and you’ll notice something that doesn’t quite match the usual portrait of a Southeast Asian megacity. Between the concrete shophouses and glass towers, beneath the elevated train tracks and along the motorcycle-clogged pavements, plants are everywhere.
Not manicured landscaping or municipal flower beds, but an unruly profusion of potted trees, herbs in plastic buckets, flowering shrubs squeezed into the margins between buildings and roads. On balconies five storys up, tomatoes ripen in old paint tins. At ground level, chilli plants guard doorways, their bright red fruits catching the afternoon light. Continued …
Thailand launches 30 hubs to reduce agricultural burning and turn waste into income
The Department of Agricultural Extension (DOAE) has announced the establishment of 30 “Green Gain Hubs” across Thailand, aimed at tackling air pollution caused by agricultural burning. This initiative addresses the severe impact on public health, the economy, and the environment, and is also aimed at reducing the negative effects on agricultural production, including soil degradation, high production costs, and lower yields.
The project is a key priority for the government, focusing on the northern, northeastern, and central regions, as well as Bangkok and its surrounding areas. The goal is to add value to agricultural waste materials, and the Green Gain Hub project will connect farmers with biomass buyers, processors, energy producers, and end-users. Continued …
Thailand’s electric rail network to cover 550+ kilometers
Thailand’s electric mass transit rail network in Bangkok and its surrounding areas is progressing according to the master plan. With a goal of 33 routes spanning 553.41 kilometers, the country is making significant strides in urban transport development.
As of now, 50.57% of the planned network, covering 279.84 kilometers, is already operational, according to the Department of Rail Transport. The existing operational rail network includes several key lines, serving a growing number of commuters in Bangkok. Continued …
Foreign man flags sea pollution off Jomtien Beach in Pattaya
A foreign man drew widespread attention on social media after posting footage showing wastewater being discharged into the sea off Jomtien Beach in Pattaya, prompting an investigation by Thai authorities.
In the video, a yellow truck can be seen discharging dark liquid into a pond on the beach. Several wastewater ponds were visible in the area, with hoses apparently carrying the polluted water directly into the sea. Beachgoers were seen watching the situation in confusion, and no one entered the water nearby. Continued …
- French couple deported and blacklisted after sex on Phuket tuk tuk – Continued …
- Russian man jumps from plane after landing at Bangkok airport – Continued …
- Foreign Tourist Sought Over Spray-Paint Vandalism on Koh Phangan – Continued …
Rome starts charging for Trevi Fountain
Italy’s Trevi Fountain launched a new ticketing system yesterday, making the famous Rome landmark the latest tourist site to charge entry in a bid to raise funds and battle overcrowding. People posed in the sunshine in front of the Baroque masterpiece after paying the €2 (US1.68) fee to access the now largely crowd-free area next to the basin. Continued …
Trump’s Fed nominee sparks global sell-off
US President DonaldvTrump’s recent announcement that he would nominate Federal Reserve critic Kevin Warsh to run the US central bank has sparked sharp turbulence across financial markets, particularly in precious metals. Gold prices fell by around 9% last Friday, while silver plunged as much as 28%, marking one of the steepest short-term corrections after months of record highs. Continued …
Hua Hin Links
Calendar of events/Airport schedule/Bangkok airport bus schedule/Hua Hin-Pattaya bus schedule/Air pollution index map/90-day online report/driver’s license/Market Village and Bluport cinemas/Emergency numbers
Airport screening for Nipah virus, which has been stepped up across Asia this week after two cases were identified in India, are more about reassurance than science, several leading experts said yesterday.
A World Health Organization official said yesterday that the risk of the spread of the Nipah virus is low, saying that none of the over 190 contacts of the two people infected in India had tested positive or developed symptoms of the disease.
Most Thai working people are aware of the health risks posed by PM2.5 airborne pollution but are reluctant to buy quality N95 face masks to protect themselves, claiming that they are too expensive, according to Arkhom Praditsuwan, director general of the Health Service Support Department.
At the “Thailand Redesign 2026 The Next Level” debate, four major political parties — the People’s Party, Democrat Party, Pheu Thai, and Thai Kao Mai Party — presented their proposals to tackle the pressing issue of Thailand’s 40 million workers, with only 4 million currently paying taxes. The debate focused on the wealth protocol and the urgent need for tax reform to drive economic sustainability and fairness.
Thailand is sharpening its culinary edge on the global stage, not through its world-famous sauces or spices, but through a new wave of premium home-grown beef. The National Innovation Agency (NIA) has identified four “Beef Commanders” — Ko Dam Lam Takhong, Surin Wagyu Salakdai, Nong Sung, and Kamphaeng Saen — as the flagship models of Thai soft power destined for the international market.
Pattaya has introduced new rule assigning specific umbrella colors to beach chair operators, saying the move will improve orderliness and create a more attractive seaside view for visitors.
Think you’ve already done everything there is to do in Bangkok? Hate to break it to you, but probably not. Even if you’ve lost count of how many times you’ve visited, the city always finds new ways to surprise, including new attractions with thrilling rides and aesthetic shopping malls in BKK.
The Ministry of Culture has revealed plans for a major cultural celebration from April 22-26, marking the 244th Anniversary of the Foundation of Rattanakosin. The events will take place in three central locations in Bangkok and aim to bring the rich history of Thailand to life through a series of activities, exhibitions, and performances.
Thailand’s electric vehicle sector is facing fresh uncertainty after government proposals to sharply raise public EV charging prices, a move that could erase the cost benefits that have driven rapid adoption.
Thailand plans to tighten the rules for investors in data centers and other businesses that use a large amount of electricity, requiring them to provide a bank guarantee or collateral to secure power purchases.
Climate change is no longer a distant or abstract threat; it is part of everyday life. From unpredictable weather patterns to rising air pollution, communities across Thailand and around the world are already experiencing its impacts. As these challenges intensify, education is emerging as one of the most powerful starting points for meaningful climate action.
Authorities are tackling forest fires near Hua Hin after satellite data detected multiple hotspots over two consecutive days in forest areas toward Cha Am, prompting concern among local residents about air quality.
Unsafe levels of ultrafine dust has blanketed 57 provinces and Bangkok and one province, Samut Songkhram, faced a red level of harmful smog.
Thailand will see two nationwide alcohol sales bans linked to the upcoming parliamentary elections, covering all provinces.
Lt. Gen. Kanok Netrawatthanasena, former deputy commander of the 2nd Army Area and former commander of the Suranaree Task Force, said he believes a third round of fighting is inevitable, pointing to what he described as clear signs of defensive preparations along the border.
The Department of Medical Services has confirmed that Rajavithi Hospital and other major medical facilities are fully prepared to handle suspected or confirmed cases of Nipah virus infection, even though no cases have yet been reported in Thailand.
What began as yet another debate over Thailand’s strong baht has spiraled into something far more revealing — a raw, sometimes hostile clash between tourists, long-term visitors, retirees, and those pointing to deeper economic damage beyond beer prices and bar bills.
Government measures to support small and medium-sized enterprises (SMEs) are expected to help increase monetary circulation in the economy by at least 260 billion baht this year, says the chief of Thai Credit Guarantee Corp. (TCG).
The Federation of Thai Industries (FTI) has announced a vehicle manufacturing target of 1.5 million units for 2026, a modest increase from 1.45 million units last year, driven by expectations of stronger domestic demand and growing production of battery electric vehicles (BEVs).
The influx of low-priced goods from China has a far more severe impact than US tariffs on Thai products, says Somkiat Tangkitvanich, president of the Thailand Development Research Institute (TDRI).
Tech consulting firm Bluebik foresees three megatrends that will transform organizations into intelligent enterprises amid a volatile economy and intense competition.
China aims to attract at least 1.5 million Thai visitors this year, up from more than 1 million in 2025, while the Tourism Authority of Thailand (TAT) expects to generate 35.4 billion baht from 1.25 million foreign tourists during the 10-day Chinese New Year holiday next month.
AirAsia issued an apology following a coordination issue that left 23 passengers on a shuttle bus during boarding for a domestic flight from Bangkok to Hat Yai. The incident occurred on Jan. 17 on a flight scheduled to depart Don Mueang International Airport.
Bangkok ranks first as the world’s favourite city for digital nomads, with Chiang Mai close behind. It’s easy to see why. Thailand has a magnetic charm that pulls people in. You come for a short stay, rent a scooter, find a café with fast Wi-Fi, and before you know it, you are talking about “base cities” and lease renewals.
I like to think I’m a pretty cautious and attentive person. So, when I first came to Thailand, I did some homework to avoid any social faux pas. Despite my efforts, there were still some things I didn’t catch until after I arrived.
New plug-and-play solar panels are making home solar more accessible for both homeowners and renters. A “PBS NewsHour” segment showcased how plug-and-play solar panels work and how they have made solar power affordable for many people who previously thought that home solar was unattainable.
The Rice Department is advancing carbon farming as a nationwide strategy to make rice production more sustainable and to support the country’s long-term carbon neutrality goals.
Britain’s Prime Minister Keir Starmer met Chinese leader Xi Jinping in Beijing today, seeking closer trade ties while balancing sensitive issues of national security and human rights. This is the first visit to China by a UK prime minister since 2018 and follows a slew of Western leaders seeking support from Beijing recently, pivoting from an increasingly unpredictable United States. 
Global gold prices jumped to a fresh all-time high, breaking above $5,400 an ounce, after former US President Donald Trump warned Iran to reach a nuclear deal and the US Federal Reserve kept interest rates unchanged, as expected. 
The Amazing Muay Thai Festival 2026 will be held Feb. 4-7 at Rajabhakti Park in Hua Hin, with the Royal Thai Army working alongside tourism and provincial authorities to showcase Muay Thai as a key part of Thailand’s cultural heritage.
Seriously harmful levels of ultrafine dust, three times the safe limit, were reported in Greater Bangkok this morning, while most of Thailand was blanketed with unsafe smog.
Thai gold shops face closures as prices top 70,000 baht
Thailand’s export outlook for 2026 could improve if reforms accelerate, but speakers at a trade forum warned that global competition is intensifying and domestic growth may remain subdued.
Suphajee Suthumpun, minister of commerce, opened a seminar and delivered a special keynote on yesterday, titled “Mission to Win for The Game Changer”, organized by the Department of Foreign Trade under the Ministry of Commerce.
Thailand’s hotel sector is shifting toward a more mature phase, which will see more of the country’s hotel assets repositioned to accommodate changing market dynamics.
Can Southeast Asia keep the lights on for solar projects as costs rise?
Phuket has long been synonymous with tropical splendor thanks to its world-famous beaches, emerald rainforests, and waters teeming with life. This profound natural beauty is the very soul of its allure. Yet, for years, the pressures of overtourism, relentless development, and pervasive pollution have threatened to unravel the delicate ecological balance that sustains this paradise.
French lawmakers have passed a bill that would ban social media use by under-15s, a move championed by President Emmanuel Macron as a way to protect children from excessive screen time. 
The Department of Highways says it will wait for the outcome of a formal investigation into the collapse of a concrete beam and construction crane on Rama II Road before deciding whether to terminate its contract with Italian-Thai Development Plc, warning that the incident has already disrupted plans to open a major motorway project.
The deadly crane accident in Nakhon Ratchasima province last week was caused by on-site staff “failing to notify” that construction was underway, despite the contract requiring notice before trains pass, Transport Minister Phiphat Ratchakitprakarn said yesterday.
Thai military and police discovered significant evidence of online scam operations at the Chong Chom–O Smach border crossing in Surin province.
Danucha Pichayanan, secretary-general of the National Economic and Social Development Council (NESDC), presented a speech Thursday at the Leadership Program on Trade and Development Strategy (LTD), organized by the International Trade and Development Institute (ITD). He discussed five global megatrends that will shape the future of Thailand’s economy in the new global order.
Police in Pai district, Mae Hong Son province, are cracking down on public smoking of cannabis and cigarettes, particularly on the bustling Pai walking street.
We found this online:
Thailand has sharply accelerated its climate ambitions, advancing its net-zero emissions target by 15 years to 2050 in an updated climate pledge released in November. The move signals Southeast Asia’s second-largest economy is positioning itself as a regional climate leader, but experts warn that political turbulence and entrenched fossil fuel interests could complicate execution.
Oil prices surged nearly 3% yesterday following the US decision to send a naval fleet to the Middle East and announce new sanctions on Iranian oil. The price hike was driven by increased geopolitical tensions after US President Donald Trump imposed new sanctions targeting Iranian oil transport vessels and announced the deployment of US warships, including an aircraft carrier and missile destroyers, heading toward the Middle East. 
China has just announced that births in 2025 plunged to 7.92 million, from 9.54 million the previous year, and almost half of what was projected (14.33 million) when the one-child policy was repealed in 2016. In fact, China’s births have fallen to a level comparable to that of 1738, when the country’s total population was only about 150 million. 
It’s easy to get cynical in Thailand. We complain about the heat, the traffic, the dual pricing, and the scams. But then, something happens that stops you in your tracks.
Thailand has long been a haven for those seeking tropical sun, beaches and a laidback lifestyle. It’s host to communities of expats, long-term freelancers, and foreign residents, some of whom have existed in a legal gray zone, taking advantage of visa runs to extend their stay indefinitely. Those days of extended stays in The Land of Smiles could be coming to a definitive end with the digital transformation of the immigration system.
The Hua Hin Provincial Court has denied bail to “Sam”, the suspect in the brutal murder of a female hotel employee in central Hua Hin, citing the seriousness of the charges and concerns that he could flee if released.
Unsafe levels of ultrafine dust at the orange level (starting to harm health) shrouded Bangkok and 53 provinces, mostly in the Central Plains and the northeast, late this morning.
Siam Legal International, a full-service law firm with over 22 years of experience advisinginternational clients in Thailand, has released its comprehensive guidance for foreign nationals and businesses navigating Thailand’s regulatory environment in 2026. The firm highlights several national developments that may influence administrative procedures, compliance expectations, and regulatory focus throughout the year.
The World Bank’s Global Economic Prospects report indicates that Thailand’s GDP is predicted to grow by 1.8% in 2026, a slight revision upward by 0.1 percentage point from an earlier projection. Despite this increase, Thailand’s growth remains the lowest among major ASEAN countries.
The baht has again become a growing concern after strengthening rapidly. Yesterday, the baht continued to appreciate and broke below the 31.00 level against the US dollar, reaching a strong level of THB30.88 per US dollar.
In November, Thai merchandise exports reached USD 27.45 billion, growing 7.1% year-on-year (YOY), slightly above SCB EIC’s 7% forecast but below the Reuters median of 8.3%. Despite solid expansion, seasonally adjusted exports showed signs of slowdown, declining 2.3% month-on-month.
Thailand’s commercial banking sector posted solid results in 2025, with the combined performance of 11 banks remaining at a healthy level: SCBX, Bangkok Bank (BBL), Kasikornbank (KBANK), Bank of Ayudhya (BAY), TMBThanachart Bank (TTB), Kiatnakin Phatra Bank (KKP), TISCO Financial Group (TISCO), Land and Houses Bank (LHFG), CIMB Thai Bank (CIMBT), Thai Credit Bank (CREDIT) and Krungthai Bank (KTB).
Thailand’s e-commerce market is projected to post normalized growth this year, expanding by 7% to reach 1.15 trillion baht, as the maturing landscape is characterized by heightened complexity and fierce competition. To emerge as winners, brands must transition toward commerce operating systems, according to Priceza.
Thailand’s rice exports exceeded official targets in 2025, but the Ministry of Commerce has lowered its projection for 2026 amid intensifying global competition, currency volatility, and geopolitical risks. Officials say the focus next year will be on defending existing markets while expanding into selected new destinations to support farmer incomes and stabilize export volumes.
The era of volume is dead. The next decade of Thai tourism will and must be shaped not by the number of arrivals, but by the economic value generated by those arrivals.
The Tourism Authority of Thailand’s (TAT) latest promotional campaign, featuring pop icon Lisa of Blackpink, has drawn mixed reactions online, with critics arguing that the TAT has secured a “precious gem” but undermined her value through poor presentation.
Singha Park Chiang Rai marks 10 years of balloon fiesta
US President Donald Trump has withdrawn his threat to impose new tariffs on multiple countries that oppose US control of Greenland, saying he has now reached an outline framework agreement with NATO. “Based upon this understanding, I will not be imposing the tariffs that were scheduled to go into effect on February 1,” Trump wrote online, without providing details. He posted the message after meeting Mark Rutte, secretary-general of the North Atlantic Treaty Organization (NATO), in Davos, Switzerland, on the sidelines of the World Economic Forum. 
Laos has tightened controls on outdoor burning, as air pollution continued to affect major cities yesterday, with the government warning that forest fires and agricultural burning remain the main drivers of seasonal haze and health risks.
Thailand still has an undersupply of hotel rooms, according to international chain IHG Hotels & Resorts, which aims to add nearly 40 hotels here in 3-5 years. Elie Maalouf, chief executive at IHG, said Thailand is still “under-penetrated” in terms of hotel rooms per person, as many hotels have very high occupancy rates for much of the time.
The Department of Mineral Fuels (DMF) has finished drafting amendments to the Petroleum Act to ensure the continuity of petroleum production when licenses expire, avoiding delays that can result in expensive electricity bills.
A wave of blunt, often frustrated comments from readers has reignited a long-running question: is Pattaya intentionally — or unintentionally — pushing away its traditional Western visitor base?
The friendliest Thai cities for foreigners
The influencer racing to save Thailand’s most endangered sea mammal
The World Economic Forum’s annual meeting 2026 in Davos has begun in a notably heated atmosphere, after Canada’s Prime Minister Mark Carney used a major address to declare that the so-called “rules-based order” is effectively “dead” in practice and urged the world’s middle powers to unite against growing coercion by larger states. 
If the US and the European Union (EU) implement tariff barriers against each other, it could cause severe disruptions to global trade, as both are crucial players in the global supply chain and major consumer markets, say economic analysts. Tensions are escalating after US President Donald Trump threatened to impose tariffs ranging up to 25% on eight European allies that oppose his demands for control of Greenland. 
Foreign visitors to Japan reached a record estimated 42.7 million in 2025, the government said yesterday, with their spending also at a new all-time high of 9.5 trillion yen (1.8 trillion baht), thanks to a weaker yen and increased flights to Japan. 
The world is entering an era of “global water bankruptcy”, with rivers, lakes, and aquifers depleting faster than nature can replenish them, a United Nations research institute said yesterday. It argues that decades of overuse, pollution, environmental destruction, and climate pressure had pushed many water systems so beyond the point of recovery that a new classification was required. 
Global gold prices surged to another record high yesterday, rising above US$4,700 an ounce and moving closer to the US$4,800 mark, as escalating geopolitical tensions drove demand for safe-haven assets. Silver also hit an all-time high, briefly breaking above US$95 an ounce. 
Hua Hin water supply issues were the focus of an urgent meeting held yesterday as city officials moved to address ongoing problems affecting residents, including supply interruptions, low water pressure, and concerns over water quality.
A planning meeting has been held to prepare for the Hua Hin City Creates Happiness, Healthy Hua Hin Residents festival, a community wellness event scheduled to take place Feb. 2 in Hua Hin.
Rising treatment costs, combined with Thailand’s medical inflation in 2025 (estimated at 14%–15%), have prompted major insurers such as AIA and Krungthai-AXA to reduce the share of new lump-sum (all-inclusive) health plans for new customers.
Thailand’s Transport Ministry plans to include travel insurance in train ticket fares, aiming to provide automatic passenger coverage in accidents. This follows the fatal Nakhon Ratchasima crash, which resulted in 30 fatalities.
Thailand’s Election Commission (EC) is intensifying efforts to ensure a fair election on Feb. 8 after a survey indicated that over a quarter of voters might accept cash for their votes. Allegedly, payments range from 3,000 to 7,500 baht per person.
Marathon Teaching: The strained tasks of small school teachers
How is Thailand’s Dining Landscape Set to Shift?
The future of the electric vehicle Asia Pacific market is set for robust expansion, as the green mobility revolution transforms the regional automotive ecosystem. The Asia Pacific EV market was valued at USD 221.95 billion in 2022 and is forecast to grow to approximately USD 459.06 billion by 2029, registering a CAGR of around 10.94% over this period.
Germany’s finance minister, Lars Klingbeil, said in Berlin yesterday that Europe was “constantly facing new provocations and hostility” that President Trump was seeking, and that Europeans needed to make clear “this is the limit”. 
The Trump administration has ordered nearly 30 ambassadors in embassies around the world to return to the United States within weeks, a move that would leave a large gap in the American diplomatic corps even as President Donald Trump has said he wants to resolve conflicts through diplomacy. 
Spanish police said yesterday that at least 39 people are confirmed dead in a high-speed rail collision the previous night in the south of the country, when the tail end of a train jumped the track, causing another train speeding past in the opposite direction to derail. 
A proposal to support Hua Hin smart city development was presented to Hua Hin City Municipality yesterday, outlining a technology-led vision to improve transport, tourism services, and urban safety as the city plans its next stage of growth.
Transport Minister Suspends Elevated Road and Rail Projects
The deadly Rama 2 Road: Why Thailand’s ‘Seven-Generation Road’ keeps claiming lives
Italian-Thai Development (ITD) has won 213 state projects worth 130 billion baht in 11 years. However, recent crane collapses involving ITD raise questions about safety.
Sihasak Phuangketkeow, minister of foreign affairs, addressed the recent announcement by the US Department of State to suspend the processing of immigrant visas (permanent visas) for 75 countries, including Thailand.
Tourists and locals are raising alarms over the open sale of sex stimulants, sex toys, and illegal cigarettes along Pattaya Beach Road – without proper tax stamps.
On vacation in Thailand, my family and I visited Bangkok’s majestic Wat Pho, marveling at the temple’s 150-foot-long reclining Buddha covered in gold leaf. In Chiang Mai, we rode ATVs through the rugged Mae Taeng Valley, then rafted in challenging whitewater rapids while elephants roamed the river banks. We spotted pigs on Koh Madsum and bright-orange clown fish while snorkeling Koh Samui. But nothing compares to the thrills we found in 7-Eleven.
Thailand is stepping up efforts to support research and development in alternative energy, with officials preparing to allocate more financial resources to projects that advance clean technologies such as hydrogen.
Thailand’s economy is facing significant structural challenges that extend beyond short-term issues, according to Vitai Ratanakorn, governor of the Bank of Thailand (BOT). Speaking at the KKP Year Ahead 2026 seminar, Vitai highlighted concerns about low productivity, a lack of new investment, and the rising levels of both household and corporate debt.
Thailand’s incoming government must abandon populist handout policies and implement radical structural reforms if the country is to escape its low-growth trap, leading economists warned at a major economic forum yesterday.
Pattaya is undergoing a metamorphosis, shifting from a party hotspot to a thriving residential hub as part of the Eastern Economic Corridor (EEC) development. High-speed rail and industrial growth are beckoning a steady influx of skilled professionals, redefining the city’s identity as a prime living destination.
Vendors affected as price of fresh chillis soars
Thailand’s GI-registered coffee products generated total sales of 1.497 billion baht in 2025, with the top five items alone accounting for 1.318 billion baht, according to the Department of Intellectual Property.
The planet experienced its third-warmest year on record i n 2025, and average temperatures have exceeded 1.5 degrees Celsius of global warming over three years, the longest period since records began, European Union (EU) scientists said today.